Tena Pads For Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tena Pads For Men sales on Amazon US totaled 129,400 units in July 2026 (▼ 4.9% vs. the prior month), generating an estimated $4,232,885 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.1% of unit volume and 53.1% of revenue, while a typical listing is priced at $36.00. The keyword itself pulled 13,959 Amazon queries over the same period (▲ 13.1% MoM).
Zooming out to the 12-month window ending July 2026, the tena pads for men Top 50 moved 1,291,450 units and $44,126,730 in cumulative sales — an average of 107,621 units and $3,677,227 per month. Monthly throughput topped out at 136,000 units in June 2026 and dipped to 82,800 in May 2026, leaving the latest reading 37.5% higher than August 2025.
Tena Pads For Men Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
129.4K
▼ 4.9% MoM
Monthly Revenue 2026/07
$4.2M
▼ 6.7% MoM
Top 10 Market Share 2026/07
54.1%
Tena Pads For Men Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tena pads for men listing on Amazon US in July 2026 is ASIN B098V89KCB (Brand: Amazon Basics), which sold 10,000 units at $25.55 apiece — equal to 7.7% of every unit tracked in this report.
The Top 10 ASINs account for 70,000 units and $2,246,160 in July 2026 — 54.1% of unit volume and 53.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tena Pads For Men' on Amazon
July 2026
Is 54.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B098V89KCB
Amazon Basics Men's Incontinence Guards, Maximum Absorbency, Moisture-Wicking with Odor Protection, One Size Fits Most, 104 Count (2 Packs of 52), Packaging May Vary
10K
▲ 0.0%vs. prior month
$281.7K
latest month
12-month trend
B092NVZ5K2
Inspire Super Absorbent Disposable Bed Pads for Chronic Incontinence Ultra Thick and Absorbent Bed Pads Disposable Adult | Pee Pads for Adults (36" X 36" Pack of 50) XX Large
10K
▲ 11.1%vs. prior month
$472.5K
latest month
12-month trend
B072JC8RQT
TENA Men Maximum Guards, Incontinence Pads for Men, 144 ct | Engineered to fit the male anatomy, these discreet, cup-shaped male guards help manage moderate bladder leaks, odor & wetness
8K
▲ 0.0%vs. prior month
$319.5K
latest month
12-month trend
B09XJHYBZ2
TENA Sensitive Care Overnight Incontinence Pads Women, Extra Coverage 135ct | Made for sensitive skin, these bladder control pads help prevent leaks and irritation for comfortable, secure overnight use
8K
▼ 20.0%vs. prior month
$423.8K
latest month
12-month trend
B0DJWNPYGX
Depend Shields Incontinence Pads for Men, Light Absorbency, 90 Count
7K
▲ 16.7%vs. prior month
$128.1K
latest month
12-month trend
B008RJV0L4
Depend Real Fit Incontinence Underwear for Men, L/XL, 52 Count
6K
▼ 14.3%vs. prior month
$299.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tena Pads For Men Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TENA is the best-performing tena pads for men brand in July 2026, moving 27,000 units across 4 ASINs for 38.6% of Top 10 volume. Depend follows with 18,000 units (25.7%), ahead of Amazon Basics on 10,000 units (14.3%).
With 5 brands splitting the Top 10 and 78.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $25.55 to $30.67, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TENA
4 ASINs in Top 10
38.6%
Units
27K
Revenue
$908K
Avg. price
$30.67
B072JC8RQT
$39.97·★4.4·7.7K revsTENA Men Maximum Guards, Incontinence Pads for Men, 144 ct | Engineered to fit the male anatomy, these discreet, cup-shaped male guards help manage moderate bladder leaks, odor & wetness
Units sold8KB09XJHYBZ2
$52.97·★4.4·19.3K revsTENA Sensitive Care Overnight Incontinence Pads Women, Extra Coverage 135ct | Made for sensitive skin, these bladder control pads help prevent leaks and irritation for comfortable, secure overnight use
Units sold8KB01MZYQTWD
$15.97·★4.4·7.7K revsTENA Men Maximum Guards, Incontinence Pads for Men, 48 ct | Engineered to fit the male anatomy, these discreet, cup-shaped male guards help manage moderate bladder leaks, odor & wetness
Units sold6KB0009Q64SC
$13.78·★4.4·7K revsTENA Sensitive Maximum Bladder Control Pads, Heavy Absorbency, 13 in, 56 ct | Regular Postpartum Incontinence, Absorbent, All Day Comfort, Leaks & Odors
Units sold5K
Depend
3 ASINs in Top 10
25.7%
Units
18K
Revenue
$507.1K
Avg. price
$29.15
B0DJWNPYGX
$21.49·★4.1·1.9K revsDepend Shields Incontinence Pads for Men, Light Absorbency, 90 Count
Units sold7KB008RJV0L4
$49.99·★4.6·13.8K revsDepend Real Fit Incontinence Underwear for Men, L/XL, 52 Count
Units sold6KB0GC892R3S
$15.97·★1.6·623 revsDepend Guards Incontinence Pads for Men, Maximum Absorbency, 52 Count
Units sold5K
Amazon Basics
1 ASIN in Top 10
14.3%
Units
10K
Revenue
$281.7K
Avg. price
$25.55
B098V89KCB
$25.55·★4.4·6.2K revsAmazon Basics Men's Incontinence Guards, Maximum Absorbency, Moisture-Wicking with Odor Protection, One Size Fits Most, 104 Count (2 Packs of 52), Packaging May Vary
Units sold10K
Trending Tena Pads For Men Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F215S597 booked 5K units at $15.38, with ▲ 0.0% MoM change. On the growth side, B0GRD24VRJ leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B000NNCQ38 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F215S597
Because Overnight Booster Pads Fit All Adult Diapers, Helps Keep Your Adult Diaper Active All Night, Adds 4 Cups to Incontinence Underwear, Extra Absorbency, 22 Count (Packaging May Vary)
Price
$15.38
Rating
4.4
Reviews
3.5K
Latest month sales
B0GRD24VRJ
TENA Men Protective Underwear for Men, Maximum Absorbency, Better Fit, Adult Diaper, Large, 20 Count
Price
$14.50
Rating
4.7
Reviews
25
Latest month sales
B000NNCQ38
Prevail Daily Male Guards Bladder Control Pad, Incont., 12-1/2 in, 14 ct | Disposable, Incontinence, Maximum Absorbency
Unlock to view ASIN details and product titles
Price
$36.08
Rating
4.4
Reviews
1.6K
Latest month sales
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