Temporary Hair Color Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Temporary Hair Color sales on Amazon US totaled 194,000 units in July 2026 (▼ 7.6% vs. the prior month), generating an estimated $3,513,900 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.8% of unit volume and 41.9% of revenue, while a typical listing is priced at $17.67. The keyword itself pulled 12,820 Amazon queries over the same period (▲ 2.1% MoM).
Zooming out to the 12-month window ending July 2026, the temporary hair color Top 50 moved 2,218,700 units and $36,659,422 in cumulative sales — an average of 184,892 units and $3,054,952 per month. Monthly throughput topped out at 227,300 units in November 2025 and dipped to 108,900 in May 2026, leaving the latest reading 11.7% higher than August 2025.
Temporary Hair Color Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
194K
▼ 7.6% MoM
Monthly Revenue 2026/07
$3.5M
▼ 1.7% MoM
Top 10 Market Share 2026/07
41.8%
Temporary Hair Color Market Share & Sales Concentration on Amazon US — July 2026
The most-sold temporary hair color listing on Amazon US in July 2026 is ASIN B08N1CWL7S (Brand: Boldify), which sold 10,000 units at $14.99 apiece — equal to 5.2% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 81,000 units and $1,473,780 in July 2026 — 41.8% of unit volume and 41.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Temporary Hair Color' on Amazon
July 2026
Is 41.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08N1CWL7S
Boldify Hairline Powder, Root Touch Up Hair Color Dark Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
10K
▲ 0.0%vs. prior month
$170.5K
latest month
12-month trend
B0F335M3BR
Polar Hair Dye Shampoo | Jet Black Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
9K
▼ 10.0%vs. prior month
$314.6K
latest month
12-month trend
B084W2WS8V
L'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 4 Dark Brown (2 Count)
9K
▼ 10.0%vs. prior month
$114.9K
latest month
12-month trend
B07FTGLWDR
Desire Deluxe Girls Gifts Hair Chalk - 10 Temporary Washable Color Pens for Kids, Teenage, Make Up & Dress Up Colourful Styles Set Toy for Christmas, Birthday, Halloween Accessories, Party Activities
9K
▼ 10.0%vs. prior month
$148.2K
latest month
12-month trend
B08N1D4V9D
Boldify Hairline Powder, Root Touch Up Hair Color Black 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
8K
▼ 11.1%vs. prior month
$143.3K
latest month
12-month trend
B0013TZ016
Toppik Hair Building Fibers, Fill In Fine or Thinning Hair Instantly Thicker, Fuller Looking Hair 9 Shades,4 size options
8K
▼ 11.1%vs. prior month
$199.6K
latest month
12-month trend
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Best Temporary Hair Color Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Boldify is the best-performing temporary hair color brand in July 2026, moving 25,000 units across 3 ASINs for 30.9% of Top 10 volume. L'Oreal Paris follows with 23,000 units (28.4%), ahead of POLAR HAIR CARE on 9,000 units (11.1%).
With 6 brands splitting the Top 10 and 70.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.26 to $34.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Boldify
3 ASINs in Top 10
30.9%
Units
25K
Revenue
$438.4K
Avg. price
$15.96
B08N1CWL7S
$14.99·★4.2·43.3K revsBoldify Hairline Powder, Root Touch Up Hair Color Dark Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
Units sold10KB08N1D4V9D
$16.95·★4.2·43.3K revsBoldify Hairline Powder, Root Touch Up Hair Color Black 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
Units sold8KB08N1BTF6F
$15.94·★4.2·43.3K revsBoldify Hairline Powder, Root Touch Up Hair Color Medium Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
Units sold7K
L'Oreal Paris
3 ASINs in Top 10
28.4%
Units
23K
Revenue
$282K
Avg. price
$12.26
B084W2WS8V
$12.83·★4.5·6.6K revsL'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 4 Dark Brown (2 Count)
Units sold9KB01648QPDM
$11.97·★4.5·10.5K revsL'Oreal Paris Magic Root Cover Up Gray Hair Spray, 100% Gray Hair Coverage with Buildable, Lightweight, Transfer-Resistant, and Temporary Formula, Ammonia-Free, Dark Blonde, 2 oz (1 Count)
Units sold7KB01648QP3W
$11.97·★4.4·21.2K revsL'Oreal Paris Magic Root Cover Up Gray Hair Spray, 100% Gray Hair Coverage with Buildable, Lightweight, Transfer-Resistant, and Temporary Formula, Ammonia-Free, Dark Brown, 2 oz (1 Count)
Units sold7K
POLAR HAIR CARE
1 ASIN in Top 10
11.1%
Units
9K
Revenue
$314.6K
Avg. price
$34.95
B0F335M3BR
$34.95·★4.0·2.6K revsPolar Hair Dye Shampoo | Jet Black Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Units sold9K
Trending Temporary Hair Color Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0F336CMMW leads positive momentum with ▲ 200.0% MoM growth on 6K units, with B07K45PS19 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F336CMMW
Polar Hair Dye Shampoo | Medium Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Price
$34.95
Rating
2.9
Reviews
2K
Latest month sales
B07K45PS19
iroiro Premium Natural Semi-Permanent Hair Color 310 Neon Pink (4oz)
Price
$12.95
Rating
4.6
Reviews
1.8K
Latest month sales
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