Tecnu Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tecnu sales on Amazon US totaled 168,150 units in July 2026 (▼ 6.1% vs. the prior month), generating an estimated $1,723,107 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 89.2% of unit volume and 78.3% of revenue, while a typical listing is priced at $25.83. The keyword itself pulled 16,813 Amazon queries over the same period (▼ 15.7% MoM).
Zooming out to the 12-month window ending July 2026, the tecnu Top 50 moved 1,173,950 units and $11,475,642 in cumulative sales — an average of 97,829 units and $956,304 per month. Monthly throughput topped out at 179,050 units in June 2026 and dipped to 46,950 in December 2025, leaving the latest reading 15.9% higher than August 2025.
Tecnu Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
168.2K
▼ 6.1% MoM
Monthly Revenue 2026/07
$1.7M
▼ 4.2% MoM
Top 10 Market Share 2026/07
89.2%
Tecnu Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tecnu listing on Amazon US in July 2026 is ASIN B00HQRCNWI (Brand: Benadryl), which sold 80,000 units at $6.48 apiece — equal to 47.6% of every unit tracked in this report and 2.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $1,349,260 in July 2026 — 89.2% of unit volume and 78.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tecnu' on Amazon
July 2026
Is 89.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00HQRCNWI
Benadryl Itch Relief Gel Extra Strength, 2% Diphenhydramine HCl, 3.5 fl. Oz | Topical Itch Relief Gel, Soothing Relief, Scrapes, Insect Bites, Sunburn and More, Great for Outdoors
80K
▼ 20.0%vs. prior month
$518.4K
latest month
12-month trend
B0CMVYX6VN
Cortizone-10 Max Strength Intensive Healing Itch Relief Cream, 2 oz. | 1% hydrocortisone, fast-acting, anti-itch cream for bug bites, rash, eczema, psoriasis, poison ivy, oak, sumac and more
30K
▲ 50.0%vs. prior month
$242.7K
latest month
12-month trend
B0007IOVZK
Tecnu Extreme Poison Ivy & Oak Scrub, Poison Ivy Treatment, Removes Poisonous Plant Oils That Cause Rash and Itching
10K
▲ 0.0%vs. prior month
$124.2K
latest month
12-month trend
B07P5R5NC7
Marie Originals Poison Ivy Soap, Oak Wash Bar, Natural Itch Relief, 2.9 oz | Natural itch & rash relief, White Willow & Sassafras soap bar, Removes urushiol oil, Paraben, SLS & gluten free, cruelty-free
7K
▼ 22.2%vs. prior month
$67.2K
latest month
12-month trend
B07KQR2LBD
Tecnu Calagel Anti-Itch Gel, Maximum Strength for Poison Ivy, Rashes, Bug Bites, Stings and Minor Burns, 6 oz
6K
▲ 20.0%vs. prior month
$59.9K
latest month
12-month trend
B0D231TR6Q
heat it - Smartphone-Powered Insect Bite Healer - Chemical-Free Relief from Itching & Pain just with Concentrated Heat - for iPhone 15/16/17 & Android (USB-C Port)
5K
▲ 25.0%vs. prior month
$139.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tecnu Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Benadryl is the best-performing tecnu brand in July 2026, moving 80,000 units across 1 ASIN for 53.3% of Top 10 volume. Cortizone 10 follows with 30,000 units (20.0%), ahead of Tecnu Extreme on 13,000 units (8.7%).
With 9 brands splitting the Top 10 and 82.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.48 to $21.20, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Benadryl
1 ASIN in Top 10
53.3%
Units
80K
Revenue
$518.4K
Avg. price
$6.48
B00HQRCNWI
$6.48·★4.6·45.6K revsBenadryl Itch Relief Gel Extra Strength, 2% Diphenhydramine HCl, 3.5 fl. Oz | Topical Itch Relief Gel, Soothing Relief, Scrapes, Insect Bites, Sunburn and More, Great for Outdoors
Units sold80K
Cortizone 10
1 ASIN in Top 10
20.0%
Units
30K
Revenue
$242.7K
Avg. price
$6.58
B0CMVYX6VN
$6.58·★4.8·8.6K revsCortizone-10 Max Strength Intensive Healing Itch Relief Cream, 2 oz. | 1% hydrocortisone, fast-acting, anti-itch cream for bug bites, rash, eczema, psoriasis, poison ivy, oak, sumac and more
Units sold30K
Tecnu Extreme
2 ASINs in Top 10
8.7%
Units
13K
Revenue
$214.2K
Avg. price
$21.20
B0007IOVZK
$12.42·★4.7·14.3K revsTecnu Extreme Poison Ivy & Oak Scrub, Poison Ivy Treatment, Removes Poisonous Plant Oils That Cause Rash and Itching
Units sold10KB07R3SK1CQ
$29.99·★4.7·14.3K revsTecnu Extreme Poison Ivy and Oak Scrub, Removes Poisonous Plant Oils That Cause Rash and Itching, 10 Ounces
Units sold3K
Trending Tecnu Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00166633U booked 3K units at $5.78. On the growth side, B0DR3MQGWF leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0DXCFVR3L close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00166633U
Ivarest Poison Ivy Itch Cream, 2 oz, 1 Pack | Fast-acting itch relief for poison ivy, poison oak, insect bite, all day maximum strength triple action medicated treatment
Price
$5.78
Rating
4.6
Reviews
6.1K
Latest month sales
B0DR3MQGWF
Ivarest Poison Ivy Relief Pads, Fast-Acting Medicated Treatment, 30 Count | Fast acting oil removal for calming poison ivy, oak and sumac itch relief, max strength mess free medicated wipes
Price
$14.99
Rating
4.6
Reviews
246
Latest month sales
B0DXCFVR3L
Tecnu Ivy Complete Kit, the All-in-one Solution for Poison Ivy and Oak Rash
Unlock to view ASIN details and product titles
Price
$18.99
Rating
4.7
Reviews
140
Latest month sales
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