Vaseline Petroleum Jelly Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vaseline Petroleum Jelly sales on Amazon US totaled 296,500 units in July 2026 (▼ 1.6% vs. the prior month), generating an estimated $2,956,196 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.5% of unit volume and 69.7% of revenue, while a typical listing is priced at $11.49. The keyword itself pulled 53,942 Amazon queries over the same period (▲ 3.9% MoM).
Zooming out to the 12-month window ending July 2026, the vaseline petroleum jelly Top 50 moved 2,869,450 units and $31,650,968 in cumulative sales — an average of 239,121 units and $2,637,581 per month. Monthly throughput topped out at 301,200 units in June 2026 and dipped to 164,300 in May 2026, leaving the latest reading 78.1% higher than August 2025.
Vaseline Petroleum Jelly Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
296.5K
▼ 1.6% MoM
Monthly Revenue 2026/07
$3M
▼ 8.1% MoM
Top 10 Market Share 2026/07
70.5%
Vaseline Petroleum Jelly Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vaseline petroleum jelly listing on Amazon US in July 2026 is ASIN B006IB5T4W (Brand: Aquaphor), which sold 70,000 units at $16.48 apiece — equal to 23.6% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 209,000 units and $2,060,680 in July 2026 — 70.5% of unit volume and 69.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vaseline Petroleum Jelly' on Amazon
July 2026
Is 70.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B006IB5T4W
Aquaphor Advanced Therapy Healing Ointment Skin Protectant, 14 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
70K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B000052XQO
Vaseline Original Petroleum Healing Jelly For Dry Cracked Skin 13oz 1ct | Moisturizing skin protectant for minor cuts, burns and eczema; fragrance-free, hypoallergenic and dermatologist recommended
30K
▲ 0.0%vs. prior month
$161.1K
latest month
12-month trend
B01D2NTLZG
A+D Original Diaper Rash Ointment Prevents & Treats Diaper Rash, Moisturizing Skin Protectant with Vitamins A & D, Healing Skin Ointment for Dry and Cracked Skin 4oz | Treats Diaper Rash, Moisturizing Skin Protectant with Vitamins A and D, Healing Skin Ointment for Dry and Cracked Skin
30K
▲ 50.0%vs. prior month
$164.1K
latest month
12-month trend
B001IAG7G2
Aquaphor Healing Ointment Advanced Therapy Skin Protectant, Dry Skin Body Moisturizer, 0.35 Oz Tube, Pack of 2 | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
20K
▲ 0.0%vs. prior month
$135.6K
latest month
12-month trend
B007E62538
Vaseline Petroleum Jelly Original Skin Care For Dry Skin and Eczema Relief 100% Pure Petroleum Jelly 13 oz
10K
▲ 25.0%vs. prior month
$53.5K
latest month
12-month trend
B001ECQ4L2
Vaseline Original Petroleum Healing Jelly for Dry Cracked Skin 13oz 3ct | Moisturizing skin protectant for minor cuts, burns and eczema; fragrance-free, hypoallergenic and dermatologist recommended
10K
▼ 50.0%vs. prior month
$149.7K
latest month
12-month trend
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Best Vaseline Petroleum Jelly Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aquaphor is the best-performing vaseline petroleum jelly brand in July 2026, moving 100,000 units across 3 ASINs for 47.8% of Top 10 volume. Vaseline follows with 69,000 units (33.0%), ahead of A+D on 30,000 units (14.4%).
With 4 brands splitting the Top 10 and 95.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.47 to $12.23, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aquaphor
3 ASINs in Top 10
47.8%
Units
100K
Revenue
$1.4M
Avg. price
$12.23
B006IB5T4W
$16.48·★4.8·86.8K revsAquaphor Advanced Therapy Healing Ointment Skin Protectant, 14 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
Units sold70KB001IAG7G2
$5.24·★4.8·18.6K revsAquaphor Healing Ointment Advanced Therapy Skin Protectant, Dry Skin Body Moisturizer, 0.35 Oz Tube, Pack of 2 | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
Units sold20KB076FT4R4H
$14.97·★4.8·15.4K revsAquaphor Advanced Therapy Healing Ointment, Multipack, 3 x 1.75 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
Units sold10K
Vaseline
5 ASINs in Top 10
33.0%
Units
69K
Revenue
$510K
Avg. price
$8.47
B000052XQO
$5.49·★4.8·2.8K revsVaseline Original Petroleum Healing Jelly For Dry Cracked Skin 13oz 1ct | Moisturizing skin protectant for minor cuts, burns and eczema; fragrance-free, hypoallergenic and dermatologist recommended
Units sold30KB007E62538
$5.48·★4.8·20.7K revsVaseline Petroleum Jelly Original Skin Care For Dry Skin and Eczema Relief 100% Pure Petroleum Jelly 13 oz
Units sold10KB001ECQ4L2
$14.91·★4.8·20.7K revsVaseline Original Petroleum Healing Jelly for Dry Cracked Skin 13oz 3ct | Moisturizing skin protectant for minor cuts, burns and eczema; fragrance-free, hypoallergenic and dermatologist recommended
Units sold10KB00C2IVGSS
$9.98·★4.6·2.7K revsVaseline Lip Therapy Advanced Healing Lip Moisturizer 3-Pack, 0.35 Oz Ea | #1 Dermatologist-Recommended Skin Protectant, Healing Ointment for Soothing Dry, Chapped Lips | Travel Essentials
Units sold10KB0BBPS73TD
$6.49·★4.7·749 revsVaseline Lip Therapy Original Mini Lip Balm, Hydrating Dry Lips 0.5oz 2ct | Lip treatment helps heal dry, cracked lips with deep moisture, natural glossy shine, and a protective moisture barrier
Units sold9K
A+D
1 ASIN in Top 10
14.4%
Units
30K
Revenue
$164.1K
Avg. price
$5.47
B01D2NTLZG
$5.47·★4.8·40.9K revsA+D Original Diaper Rash Ointment Prevents & Treats Diaper Rash, Moisturizing Skin Protectant with Vitamins A & D, Healing Skin Ointment for Dry and Cracked Skin 4oz | Treats Diaper Rash, Moisturizing Skin Protectant with Vitamins A and D, Healing Skin Ointment for Dry and Cracked Skin
Units sold30K
Trending Vaseline Petroleum Jelly Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B007E62538 booked 10K units at $5.48, with ▲ 25.0% MoM change. On the growth side, B0FFTJN631 leads positive momentum with ▲ 100.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B007E62538
Vaseline Petroleum Jelly Original Skin Care For Dry Skin and Eczema Relief 100% Pure Petroleum Jelly 13 oz
Price
$5.48
Rating
4.8
Reviews
20.7K
Latest month sales
B0BBPS73TD
Vaseline Lip Therapy Original Mini Lip Balm, Hydrating Dry Lips 0.5oz 2ct | Lip treatment helps heal dry, cracked lips with deep moisture, natural glossy shine, and a protective moisture barrier
Price
$6.49
Rating
4.7
Reviews
749
Latest month sales
B0FFTJN631
60% Urea Cream Stick plus 2% Salicylic Acid, Maximum Strength Urea Foot Cream Callus Remover for Dry Cracked Heels, Hands, Knees,Exfoliating Moisturizer, Dead Skin Remover Foot Balm 1.4oz (2pcs)
Unlock to view ASIN details and product titles
Price
$14.39
Rating
4.5
Reviews
589
Latest month sales
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