Tarte Concealer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tarte Concealer sales on Amazon US totaled 180,500 units in July 2026 (▼ 58.6% vs. the prior month), generating an estimated $3,051,266 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.2% of unit volume and 54.4% of revenue, while a typical listing is priced at $19.58. The keyword itself pulled 46,070 Amazon queries over the same period (▼ 44.5% MoM).
Zooming out to the 12-month window ending July 2026, the tarte concealer Top 50 moved 2,396,250 units and $44,305,712 in cumulative sales — an average of 199,688 units and $3,692,143 per month. Monthly throughput topped out at 436,300 units in June 2026 and dipped to 111,900 in May 2026, leaving the latest reading 25.5% higher than August 2025.
Tarte Concealer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
180.5K
▼ 58.6% MoM
Monthly Revenue 2026/07
$3.1M
▼ 69.1% MoM
Top 10 Market Share 2026/07
63.2%
Tarte Concealer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tarte concealer listing on Amazon US in July 2026 is ASIN B0DM4D187H (Brand: Palladio), which sold 30,000 units at $12.59 apiece — equal to 16.6% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 114,000 units and $1,661,040 in July 2026 — 63.2% of unit volume and 54.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tarte Concealer' on Amazon
July 2026
Is 63.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DM4D187H
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
30K
▲ 200.0%vs. prior month
$367.5K
latest month
12-month trend
B004Y9GTOO
MAYBELLINE Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)
10K
▼ 50.0%vs. prior month
$99.6K
latest month
12-month trend
B00LNC3JD4
tarte colored clay cc undereye corrector – Full-Coverage Concealer with Vegan Squalane & Caffeine for Dark Circles & Discoloration, Smooths, Cruelty-Free, full size, light-medium peach
10K
▼ 66.7%vs. prior month
$318.1K
latest month
12-month trend
B0BB6B581W
tarte tartelette tubing mascara – Lash Extensions in a Tube, Easy-to-Remove Eye Makeup, Clinically Proven to Volumize & Curl, 24Hr Smudge-Proof Longwear, Vegan & Cruelty-Free
10K
▼ 88.9%vs. prior month
$280K
latest month
12-month trend
B0BSP38HYN
e.l.f. Camo Color Corrector for Dark Circles, Hydrating Under-Eye Brightening Concealer, Neutralizes Discoloration, Infused with Hyaluronic Acid, Peach
10K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B0BWVXMWF5
Albeaut Concealer Brush, Angled Under Eye Makeup Small Foundation Precision Face Blending Brush (193 concealer brush), 1pc
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
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Best Tarte Concealer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Palladio is the best-performing tarte concealer brand in July 2026, moving 30,000 units across 1 ASIN for 26.3% of Top 10 volume. tarte follows with 30,000 units (26.3%), ahead of e.l.f. on 18,000 units (15.8%).
With 7 brands splitting the Top 10 and 68.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.50 to $29.33, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Palladio
1 ASIN in Top 10
26.3%
Units
30K
Revenue
$367.5K
Avg. price
$12.59
B0DM4D187H
$12.59·★4.1·6.8K revsPalladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
Units sold30K
tarte
3 ASINs in Top 10
26.3%
Units
30K
Revenue
$878.1K
Avg. price
$29.33
B00LNC3JD4
$32.00·★4.2·2.2K revstarte colored clay cc undereye corrector – Full-Coverage Concealer with Vegan Squalane & Caffeine for Dark Circles & Discoloration, Smooths, Cruelty-Free, full size, light-medium peach
Units sold10KB0BB6B581W
$28.00·★4.3·5.5K revstarte tartelette tubing mascara – Lash Extensions in a Tube, Easy-to-Remove Eye Makeup, Clinically Proven to Volumize & Curl, 24Hr Smudge-Proof Longwear, Vegan & Cruelty-Free
Units sold10KB0D8CHGC5B
$28.00·★4.4·4.5K revstarte tartelette XL tubing mascara – Lash Extensions in a Tube with Peptide, Extra-Bold Buildable Lifted Length & Volume, Smudge-Proof Longwear, Easy-to-Remove, Vegan & Cruelty-Free
Units sold10K
e.l.f.
2 ASINs in Top 10
15.8%
Units
18K
Revenue
$96K
Avg. price
$5.50
B0BSP38HYN
$4.00·★4.1·6.1K revse.l.f. Camo Color Corrector for Dark Circles, Hydrating Under-Eye Brightening Concealer, Neutralizes Discoloration, Infused with Hyaluronic Acid, Peach
Units sold10KB07ZQZVMRW
$7.00·★4.5·10.1K revse.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Ivory
Units sold8K
Trending Tarte Concealer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07ZQZVMRW booked 8K units at $7.00, with ▲ 0.0% MoM change. On the growth side, B0DM4D187H leads positive momentum with ▲ 200.0% MoM growth on 30K units, with B00BM1WKT0 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07ZQZVMRW
e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Ivory
Price
$7.00
Rating
4.5
Reviews
10.1K
Latest month sales
B0DM4D187H
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
Price
$12.59
Rating
4.1
Reviews
6.8K
Latest month sales
B00BM1WKT0
NARS Radiant Creamy Concealer, Vanilla, 0.22 Ounce
Unlock to view ASIN details and product titles
Price
$30.00
Rating
4.4
Reviews
1.9K
Latest month sales
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