Tahitian Vanilla Palmers Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tahitian Vanilla Palmers sales on Amazon US totaled 379,000 units in July 2026 (▼ 20.9% vs. the prior month), generating an estimated $4,698,650 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 34.3% of unit volume and 31.7% of revenue, while a typical listing is priced at $12.38. The keyword itself pulled 17,303 Amazon queries over the same period (▲ 18.7% MoM).
Zooming out to the 12-month window ending July 2026, the tahitian vanilla palmers Top 50 moved 4,461,800 units and $57,139,394 in cumulative sales — an average of 371,817 units and $4,761,616 per month. Monthly throughput topped out at 492,300 units in December 2025 and dipped to 257,800 in May 2026, leaving the latest reading 26.6% higher than August 2025.
Tahitian Vanilla Palmers Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
379K
▼ 20.9% MoM
Monthly Revenue 2026/07
$4.7M
▼ 18.8% MoM
Top 10 Market Share 2026/07
34.3%
Tahitian Vanilla Palmers Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tahitian vanilla palmers listing on Amazon US in July 2026 is ASIN B07BH4DD2M (Brand: Hawaiian Tropic), which sold 30,000 units at $10.86 apiece — equal to 7.9% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 130,000 units and $1,491,500 in July 2026 — 34.3% of unit volume and 31.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tahitian Vanilla Palmers' on Amazon
July 2026
Is 34.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07BH4DD2M
Hawaiian Tropic After Sun Body Butter with Coconut Oil, 8 Oz
30K
▼ 50.0%vs. prior month
$329.1K
latest month
12-month trend
B0CXF7PXCF
Naturium The Glow Getter Multi-Oil Body Butter, 7.7 fl oz | Nourishing Whipped Moisturizer, Oil Infused Formula with Shea Butter, Glycerin & Squalane, Deep Hydration for All Skin Types
20K
▲ 0.0%vs. prior month
$346.2K
latest month
12-month trend
B0CRQYQBZ4
eos Cashmere Whipped Oil Body Butter- Vanilla, Moisturizing Formula, 10 oz
10K
▼ 50.0%vs. prior month
$129.1K
latest month
12-month trend
B0FB9LRL1V
Palmer's Tahitian Vanilla Body Oil, Cocoa Butter Formula (6.5 Fl Oz) | Shea Butter & Vitamin E provide 72-hour hydration to protect, soothe dryness & soften skin. Dermatologist approved.
10K
▼ 50.0%vs. prior month
$157K
latest month
12-month trend
B000056W74
Palmer's Moisturizing Body Oil, Cocoa Butter Formula (8.5 Fl Oz) | Nourishing with Vitamin E, Radiant Looking Glow & Skin Hydration, Lightweight, Instant Absorption for Bath, Body and Shower
10K
▲ 0.0%vs. prior month
$74.8K
latest month
12-month trend
B0009F3O8Q
Palmer's Cocoa Butter Body Lotion Formula, Daily Skin Therapy (13.5 Fl Oz) | Intensive Moisturizer Enriched with Vitamin E to Relieve Rough, Dry Skin. Helps Provide 48-Hour Deep Hydration, Pump Bottle
10K
▲ 0.0%vs. prior month
$66.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tahitian Vanilla Palmers Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Palmer's is the best-performing tahitian vanilla palmers brand in July 2026, moving 70,000 units across 7 ASINs for 53.8% of Top 10 volume. Hawaiian Tropic follows with 30,000 units (23.1%), ahead of Naturium on 20,000 units (15.4%).
With 4 brands splitting the Top 10 and 92.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.45 to $17.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Palmer's
7 ASINs in Top 10
53.8%
Units
70K
Revenue
$687.1K
Avg. price
$9.45
B0FB9LRL1V
$13.99·★4.6·2.3K revsPalmer's Tahitian Vanilla Body Oil, Cocoa Butter Formula (6.5 Fl Oz) | Shea Butter & Vitamin E provide 72-hour hydration to protect, soothe dryness & soften skin. Dermatologist approved.
Units sold10KB000056W74
$7.48·★4.7·28.8K revsPalmer's Moisturizing Body Oil, Cocoa Butter Formula (8.5 Fl Oz) | Nourishing with Vitamin E, Radiant Looking Glow & Skin Hydration, Lightweight, Instant Absorption for Bath, Body and Shower
Units sold10KB0009F3O8Q
$6.69·★4.8·44.1K revsPalmer's Cocoa Butter Body Lotion Formula, Daily Skin Therapy (13.5 Fl Oz) | Intensive Moisturizer Enriched with Vitamin E to Relieve Rough, Dry Skin. Helps Provide 48-Hour Deep Hydration, Pump Bottle
Units sold10KB000RGBWPO
$6.76·★4.8·36.1K revsPalmer's Solid Body Lotion, Cocoa Butter Formula with Vitamin E (7.25 Oz) | Body Moisturizer with Vitamin E for Extremely Dry Skin, Softens and Soothes, Helps Smooth Marks, Tone Skin, 48 Hour Moisture
Units sold10KB001KYU1H2
$10.48·★4.7·29K revsPalmer's Skin Therapy Body Oil, Moisturizing Cocoa Butter Formula (5.1 Oz) | Deep Body Moisturizer for Dry, Damaged Skin with Vitamin E & Pure Argan Oil, Helps Imrove Appearance of Scars, Stretch Marks
Units sold10KB00J1FNW28
$7.79·★4.6·48.2K revsPalmer's Skin Therapy Face Oil, Moisturizing Cocoa Butter Formula (1 Fl Oz) | Hydrating Face Moisturizer, Vitamin E, C & 10 Pure Facial Oil Blend, Helps Reduce Fine Lines & Dark Spots, Rosehip Fragrance
Units sold10KB07BH9XYHW
$12.98·★4.7·4.2K revsPalmer's Cocoa Butter Body Lotion Formula, Daily Skin Therapy (33.8 Fl Oz) | With Vitamin E to provide 48 hour deep hydration for rough, dry and eczema prone skin. Convenient pump for whole family use.
Units sold10K
Hawaiian Tropic
1 ASIN in Top 10
23.1%
Units
30K
Revenue
$329.1K
Avg. price
$10.86
B07BH4DD2M
$10.86·★4.5·15.6K revsHawaiian Tropic After Sun Body Butter with Coconut Oil, 8 Oz
Units sold30K
Naturium
1 ASIN in Top 10
15.4%
Units
20K
Revenue
$346.2K
Avg. price
$17.88
B0CXF7PXCF
$17.88·★4.4·3K revsNaturium The Glow Getter Multi-Oil Body Butter, 7.7 fl oz | Nourishing Whipped Moisturizer, Oil Infused Formula with Shea Butter, Glycerin & Squalane, Deep Hydration for All Skin Types
Units sold20K
Trending Tahitian Vanilla Palmers Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07BH9XYHW booked 10K units at $12.98, with ▲ 0.0% MoM change. On the growth side, B0G2ZVQ91B leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B0GQJKL84Y close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07BH9XYHW
Palmer's Cocoa Butter Body Lotion Formula, Daily Skin Therapy (33.8 Fl Oz) | With Vitamin E to provide 48 hour deep hydration for rough, dry and eczema prone skin. Convenient pump for whole family use.
Price
$12.98
Rating
4.7
Reviews
4.2K
Latest month sales
B0G2ZVQ91B
Vaseline Cocoa Radiant Replenishing Oil Gel, Travel Size, 1.69 fl oz, 3 Pack
Price
$10.29
Rating
4.5
Reviews
456
Latest month sales
B0GQJKL84Y
Palmer's Tahitian Vanilla Body Lotion with Cocoa Butter (33.8 Fl Oz) | Moisture Drenching, Hydrating Lotion with Shea Butter, Coconut Oil & Vitamin E, 72-Hour Moisture, Dermatologist Approved
Unlock to view ASIN details and product titles
Price
$13.49
Rating
4.7
Reviews
128
Latest month sales
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