Brown Sugar Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

IN THE RAW is the best-performing brown sugar brand in July 2026, moving 39,000 units across 4 ASINs for 30.7% of Top 10 volume. 365 by Whole Foods Market follows with 38,000 units (29.9%), ahead of Amazon Grocery on 30,000 units (23.6%).

With 4 brands splitting the Top 10 and 84.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.07 to $5.33, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DY213QJK leads positive momentum with ▲ 250.0% MoM growth on 700 units, with B00019FVUE close behind at ▲ 100.0% MoM on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.