Sunburn Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sunburn sales on Amazon US totaled 606,000 units in July 2026 (▼ 33.8% vs. the prior month), generating an estimated $9,539,730 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.5% of unit volume and 59.9% of revenue, while a typical listing is priced at $14.00. The keyword itself pulled 9,787 Amazon queries over the same period (▼ 17.5% MoM).
Zooming out to the 12-month window ending July 2026, the sunburn Top 50 moved 5,236,150 units and $87,289,132 in cumulative sales — an average of 436,346 units and $7,274,094 per month. Monthly throughput topped out at 915,000 units in June 2026 and dipped to 315,500 in December 2025, leaving the latest reading 46.7% higher than August 2025.
Sunburn Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
606K
▼ 33.8% MoM
Monthly Revenue 2026/07
$9.5M
▼ 33.0% MoM
Top 10 Market Share 2026/07
54.5%
Sunburn Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sunburn listing on Amazon US in July 2026 is ASIN B00HQRCNWI (Brand: Benadryl), which sold 80,000 units at $6.48 apiece — equal to 13.2% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 330,000 units and $5,715,100 in July 2026 — 54.5% of unit volume and 59.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sunburn' on Amazon
July 2026
Is 54.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00HQRCNWI
Benadryl Itch Relief Gel Extra Strength, 2% Diphenhydramine HCl, 3.5 fl. Oz | Topical Itch Relief Gel, Soothing Relief, Scrapes, Insect Bites, Sunburn and More, Great for Outdoors
80K
▼ 20.0%vs. prior month
$518.4K
latest month
12-month trend
B002MSN3QQ
EltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
60K
▼ 14.3%vs. prior month
$2.7M
latest month
12-month trend
B0107QPFBU
Aquaphor Advanced Therapy Healing Ointment, Skin Protectant, 7 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
50K
▼ 16.7%vs. prior month
$609.5K
latest month
12-month trend
B0BQCSMD63
Sun Bum Kids SPF 50 Clear Face Stick Sunscreen - Travel Size, 0.53 oz | Wet or Dry Skin Application, Broad Spectrum with Vitamin E, Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone)
30K
▼ 57.1%vs. prior month
$359.4K
latest month
12-month trend
B07BH4DD2M
Hawaiian Tropic After Sun Body Butter with Coconut Oil, 8 Oz
30K
▼ 50.0%vs. prior month
$329.1K
latest month
12-month trend
B004XGLDTY
Sun Bum Original SPF 50 Broad Spectrum Sunscreen Body Spray - 6 oz | Moisturizing with Vitamin E, Vegan, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
20K
▼ 60.0%vs. prior month
$319.2K
latest month
12-month trend
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Best Sunburn Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Benadryl is the best-performing sunburn brand in July 2026, moving 80,000 units across 1 ASIN for 24.2% of Top 10 volume. EltaMD follows with 60,000 units (18.2%), ahead of Sun Bum on 60,000 units (18.2%).
With 8 brands splitting the Top 10 and 60.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.48 to $38.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Benadryl
1 ASIN in Top 10
24.2%
Units
80K
Revenue
$518.4K
Avg. price
$6.48
B00HQRCNWI
$6.48·★4.6·45.6K revsBenadryl Itch Relief Gel Extra Strength, 2% Diphenhydramine HCl, 3.5 fl. Oz | Topical Itch Relief Gel, Soothing Relief, Scrapes, Insect Bites, Sunburn and More, Great for Outdoors
Units sold80K
EltaMD
1 ASIN in Top 10
18.2%
Units
60K
Revenue
$2.7M
Avg. price
$38.00
B002MSN3QQ
$38.00·★4.6·48.2K revsEltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
Units sold60K
Sun Bum
3 ASINs in Top 10
18.2%
Units
60K
Revenue
$838.9K
Avg. price
$14.62
B0BQCSMD63
$11.98·★4.7·4.1K revsSun Bum Kids SPF 50 Clear Face Stick Sunscreen - Travel Size, 0.53 oz | Wet or Dry Skin Application, Broad Spectrum with Vitamin E, Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone)
Units sold30KB004XGLDTY
$15.94·★4.7·10.5K revsSun Bum Original SPF 50 Broad Spectrum Sunscreen Body Spray - 6 oz | Moisturizing with Vitamin E, Vegan, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
Units sold20KB004XGLE7K
$15.94·★4.8·11.3K revsSun Bum Original SPF 30 Broad Spectrum Sunscreen Body Spray - 6 oz | Moisturizing with Vitamin E, Vegan, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
Units sold10K
Trending Sunburn Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07234GWJH booked 10K units at $28.00, with ▼ 50.0% MoM change. On the growth side, B097CGDN7J leads positive momentum with ▲ 66.7% MoM growth on 10K units, with B098BFY517 close behind at ▲ 60.0% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07234GWJH
Active Skin Repair First Aid Spray with Medical Grade Hypochlorous, 3 oz | Natural and non-toxic, hypochlorous acid, no-sting formula, minor cuts, wounds, scrapes, rashes, sunburns, travel size
Price
$28.00
Rating
4.6
Reviews
3.1K
Latest month sales
B097CGDN7J
Aloderma Aloe Vera Gel Made within 12 Hours of Harvest with 99% Pure Organic Aloe Vera - Pump Bottle - Ideal for Face and Body, Soothing & Hydrating Sunburn Relief, Great for Scalp & Hair - 10.6oz
Price
$15.29
Rating
4.6
Reviews
3K
Latest month sales
B098BFY517
KinRose Care, 12oz Aloe Vera Gel for Face, Skin, Hair & Sunburn Relief - From Pure Organic Aloe Vera (99%) - Cold Pressed, Vegan, Unscented - Made in USA.
Unlock to view ASIN details and product titles
Price
$12.95
Rating
4.5
Reviews
10.2K
Latest month sales
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