Sun Hat With Neck Flap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sun Hat With Neck Flap sales on Amazon US totaled 70,300 units in July 2026 (▼ 18.5% vs. the prior month), generating an estimated $869,646 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.1% of unit volume and 48.9% of revenue, while a typical listing is priced at $14.45. The keyword itself pulled 4,381 Amazon queries over the same period (▼ 34.5% MoM).
Zooming out to the 12-month window ending July 2026, the sun hat with neck flap Top 50 moved 335,700 units and $4,333,096 in cumulative sales — an average of 27,975 units and $361,091 per month. Monthly throughput topped out at 86,250 units in June 2026 and dipped to 4,850 in January 2026, leaving the latest reading 103.2% higher than August 2025.
Sun Hat With Neck Flap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
70.3K
▼ 18.5% MoM
Monthly Revenue 2026/07
$869.6K
▼ 25.6% MoM
Top 10 Market Share 2026/07
54.1%
Sun Hat With Neck Flap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sun hat with neck flap listing on Amazon US in July 2026 is ASIN B0DK1FQPQB (Brand: NPQQUAN), which sold 9,000 units at $9.95 apiece — equal to 12.8% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 38,000 units and $425,320 in July 2026 — 54.1% of unit volume and 48.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sun Hat With Neck Flap' on Amazon
July 2026
Is 54.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0DK1FQPQB
NPQQUAN Sun Hats for Men Women with Neck Flap UPF 50+ UV Protection
9K
▲ 0.0%vs. prior month
$88.1K
latest month
12-month trend
B0C27F3Y2K
DOCVIT Outdoor Sun Hat Detachable Neck Face Flap UPF 50+UV Protection Visor Fishing Hats with Neck Flap for Men & Women
4K
▲ 33.3%vs. prior month
$35.3K
latest month
12-month trend
B0DSHMQQSC
FURTALK Mens Bucket Sun Hat UPF Protection Wide Brim Breathable Fishing Hat
4K
▲ 0.0%vs. prior month
$53.8K
latest month
12-month trend
B07CS2NGNQ
Home Prefer Outdoor UPF50+ Mesh Sun Hat Wide Brim Fishing Hat with Neck Flap Sun Hat for Men Women
4K
▼ 20.0%vs. prior month
$66.9K
latest month
12-month trend
B096RNLXYN
KOOLSOLY Outdoor Sun Hat for Men with 50+ UPF Protection Safari Cap Wide Brim Fishing Hat with Neck Flap, for Dad…
4K
▲ 100.0%vs. prior month
$38.7K
latest month
12-month trend
B0D66VGHJG
Sireck Fishing Hat, UPF50+ Wide Brim Sun Hat for Men Women, UV Protection Hiking Beach Bucket Hats Summer Safari Hat
3K
▼ 25.0%vs. prior month
$29.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sun Hat With Neck Flap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
NPQQUAN is the best-performing sun hat with neck flap brand in July 2026, moving 9,000 units across 1 ASIN for 23.7% of Top 10 volume. KOOLSOLY follows with 6,000 units (15.8%), ahead of DOCVIT on 4,000 units (10.5%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $9.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
NPQQUAN
1 ASIN in Top 10
23.7%
Units
9K
Revenue
$88.1K
Avg. price
$9.95
B0DK1FQPQB
$9.95·★4.5·1.7K revsNPQQUAN Sun Hats for Men Women with Neck Flap UPF 50+ UV Protection
Units sold9K
KOOLSOLY
2 ASINs in Top 10
15.8%
Units
6K
Revenue
$58.7K
Avg. price
$9.98
B096RNLXYN
$9.99·★4.6·4.5K revsKOOLSOLY Outdoor Sun Hat for Men with 50+ UPF Protection Safari Cap Wide Brim Fishing Hat with Neck Flap, for Dad…
Units sold4KB07SDPGYRQ
$9.98·★4.3·8K revsKOOLSOLY Fishing Hat,Sun Cap with UPF 50+ Sun Protection and Neck Flap,for Man and Women
Units sold2K
DOCVIT
1 ASIN in Top 10
10.5%
Units
4K
Revenue
$35.3K
Avg. price
$6.99
B0C27F3Y2K
$6.99·★4.4·2.3K revsDOCVIT Outdoor Sun Hat Detachable Neck Face Flap UPF 50+UV Protection Visor Fishing Hats with Neck Flap for Men & Women
Units sold4K
Trending Sun Hat With Neck Flap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B096RNLXYN booked 4K units at $9.99, with ▲ 100.0% MoM change. On the growth side, B0GH6SBZTY leads positive momentum with ▲ 900.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B096RNLXYN
KOOLSOLY Outdoor Sun Hat for Men with 50+ UPF Protection Safari Cap Wide Brim Fishing Hat with Neck Flap, for Dad…
Price
$9.99
Rating
4.6
Reviews
4.5K
Latest month sales
B0CN312YSL
ZOORON Sun Hats for Men Women with Neck Flap Fishing UPF 50+ UV Protection
Price
$9.49
Rating
4.7
Reviews
1.7K
Latest month sales
B0GH6SBZTY
Sun Hat Bucket Hats for Men Women,Outdoor Wide Brim Fishing Hat with Detachable Face Cover & Neck Flap UV Protection
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.5
Reviews
145
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this sun hat with neck flap report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card