Hat With Fans Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hat With Fans sales on Amazon US totaled 28,750 units in July 2026 (▼ 47.5% vs. the prior month), generating an estimated $739,471 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.1% of unit volume and 52.6% of revenue, while a typical listing is priced at $24.35. The keyword itself pulled 5,450 Amazon queries over the same period (▼ 67.1% MoM).
Zooming out to the 12-month window ending July 2026, the hat with fans Top 50 moved 161,950 units and $4,179,195 in cumulative sales — an average of 13,496 units and $348,266 per month. Monthly throughput topped out at 54,800 units in June 2026 and dipped to 2,950 in January 2026, leaving the latest reading 142.6% higher than August 2025.
Hat With Fans Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
28.8K
▼ 47.5% MoM
Monthly Revenue 2026/07
$739.5K
▼ 50.4% MoM
Top 10 Market Share 2026/07
58.1%
Hat With Fans Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hat with fans listing on Amazon US in July 2026 is ASIN B01J1GQ1HY (Brand: EINSKEY), which sold 4,000 units at $13.99 apiece — equal to 13.9% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 16,700 units and $388,941 in July 2026 — 58.1% of unit volume and 52.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hat With Fans' on Amazon
July 2026
Is 58.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01J1GQ1HY
EINSKEY Wide Brim Sun Bucket Hat, Waterproof Boonie Hat for Men & Women
4K
▲ 0.0%vs. prior month
$54.2K
latest month
12-month trend
B0G92LYK9S
AUJ Solar Fan Hat,Solar Powered Fan Hat for Men Women,Wide Brim Sun Hat with 2 Solars Fan,2-in-1 Hands-Free Hats Fans
3K
▲ 50.0%vs. prior month
$68.6K
latest month
12-month trend
B07958N8MB
Marvel Accessory Supply Spider-Man 3D Boy Hat
2K
▼ 33.3%vs. prior month
$43.8K
latest month
12-month trend
B0DS24TCYJ
Koonie Waist Clip-on Fan for Shirt, 100 Levels of Speeds, 24H Work Time | Portable Wearable Belt Personal Cooling Fan, Rechargeable Battery, Under-shirt Fan for Outdoor Work, Travel
2K
▼ 33.3%vs. prior month
$55.7K
latest month
12-month trend
B0D2WXYW14
Outdoor Wide Brim Sun Hat with 2 Solar Fan Sun Bucket Hat for Men Women UPF 50+ Bucket Fishing & Beach Hat with Fan Built in
1K
▼ 80.0%vs. prior month
$26K
latest month
12-month trend
B07DMMCXF4
47 Unisex Adult Reinigung:
1K
▲ 0.0%vs. prior month
$35.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hat With Fans Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EINSKEY is the best-performing hat with fans brand in July 2026, moving 4,000 units across 1 ASIN for 24.0% of Top 10 volume. AUJ follows with 3,000 units (18.0%), ahead of Marvel on 2,000 units (12.0%).
Volume is spread across 9 brands, with the top three holding 53.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.99 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EINSKEY
1 ASIN in Top 10
24.0%
Units
4K
Revenue
$54.2K
Avg. price
$13.99
B01J1GQ1HY
$13.99·★4.6·38.7K revsEINSKEY Wide Brim Sun Bucket Hat, Waterproof Boonie Hat for Men & Women
Units sold4K
AUJ
1 ASIN in Top 10
18.0%
Units
3K
Revenue
$68.6K
Avg. price
$19.99
B0G92LYK9S
$19.99·★3.1·305 revsAUJ Solar Fan Hat,Solar Powered Fan Hat for Men Women,Wide Brim Sun Hat with 2 Solars Fan,2-in-1 Hands-Free Hats Fans
Units sold3K
Marvel
1 ASIN in Top 10
12.0%
Units
2K
Revenue
$43.8K
Avg. price
$19.99
B07958N8MB
$19.99·★4.8·3.9K revsMarvel Accessory Supply Spider-Man 3D Boy Hat
Units sold2K
Trending Hat With Fans Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07DMMCXF4 booked 1K units at $34.50, with ▲ 0.0% MoM change. On the growth side, B0GRDFD5Z4 leads positive momentum with ▲ 300.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07DMMCXF4
47 Unisex Adult Reinigung:
Price
$34.50
Rating
4.7
Reviews
1.8K
Latest month sales
B0FCBDMS7W
AMACOOL Bucket Hat Fan, Gifts for Him Father Dad Husband, Fishing Essentials for Women Men Camping Hiking Beach Gardening
Price
$26.99
Rating
4.5
Reviews
4.1K
Latest month sales
B0GRDFD5Z4
Solar Fan Hat Wide Brim Sun Hat with 2 Solar Fan, Solar Powered & USB Charging Hat Fishing Hat with Fan for Men
Unlock to view ASIN details and product titles
Price
$24.59
Rating
4.4
Reviews
566
Latest month sales
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