Reel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Reel sales on Amazon US totaled 91,000 units in July 2026 (▼ 11.6% vs. the prior month), generating an estimated $3,192,436 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.4% of unit volume and 55.0% of revenue, while a typical listing is priced at $48.11. The keyword itself pulled 11,833 Amazon queries over the same period (▼ 29.0% MoM).
Zooming out to the 12-month window ending July 2026, the reel Top 50 moved 784,250 units and $26,972,073 in cumulative sales — an average of 65,354 units and $2,247,673 per month. Monthly throughput topped out at 102,900 units in June 2026 and dipped to 49,900 in January 2026, leaving the latest reading 45.6% higher than August 2025.
Reel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
91K
▼ 11.6% MoM
Monthly Revenue 2026/07
$3.2M
▼ 25.7% MoM
Top 10 Market Share 2026/07
71.4%
Reel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold reel listing on Amazon US in July 2026 is ASIN B09GK2TSVB (Brand: MNGARISTA), which sold 10,000 units at $13.99 apiece — equal to 11.0% of every unit tracked in this report.
The Top 10 ASINs account for 65,000 units and $1,755,500 in July 2026 — 71.4% of unit volume and 55.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Reel' on Amazon
July 2026
Is 71.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09GK2TSVB
MNGARISTA 2-Pack Retractable Keychain, Heavy Duty Carabiner Badge Holder, Tactical ID Badge Reel Key Chain with 31.5” Steel Retractable Cord, 8.0 oz
10K
▲ 0.0%vs. prior month
$139K
latest month
12-month trend
B0C3CY29QL
SHENGXIN 2 Pack Retractable Keychain Heavy Duty Carabiner Badge Holder, Tactical ID Badge Reel with 32” Steel Retractable Cord, 8.0 OZ
10K
▲ 11.1%vs. prior month
$93.4K
latest month
12-month trend
B07BPXKWMW
Retractable Badge Reel with Claw Clasp and Clip for Id Card Holders (2Pack)
8K
▲ 14.3%vs. prior month
$32.7K
latest month
12-month trend
B09J4BMF79
MNGARISTA Retractable Badge Holder,Heavy Duty Carabiner Clip Keychain Badge Reel,Tactical ID Card Key Holder with 31.5" Retractable, Black
8K
▲ 14.3%vs. prior month
$79.9K
latest month
12-month trend
B088T79ZCS
Reel Premium 3-Ply Bamboo Toilet Paper - 24 Rolls, 300 Sheets per Roll | Unbleached, Non-Toxic, Chemical & Bleach Free - Tree-Free, Septic Safe - Paper Towels with Zero Plastic Packaging
8K
▼ 11.1%vs. prior month
$366.2K
latest month
12-month trend
B0CKCXMKB8
REEL Premium 3-Ply Bamboo Toilet Paper - 12 Rolls, 300 Sheets per Roll | Unbleached, Non-Toxic, Chemical & Bleach Free - Tree-Free, Septic Safe - Paper Towels with Zero Plastic Packaging
6K
▼ 25.0%vs. prior month
$167.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Reel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MNGARISTA is the best-performing reel brand in July 2026, moving 18,000 units across 2 ASINs for 27.7% of Top 10 volume. REEL follows with 14,000 units (21.5%), ahead of SHENGXIN on 10,000 units (15.4%).
With 8 brands splitting the Top 10 and 64.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.49 to $36.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MNGARISTA
2 ASINs in Top 10
27.7%
Units
18K
Revenue
$218.9K
Avg. price
$11.99
B09GK2TSVB
$13.99·★4.4·30.9K revsMNGARISTA 2-Pack Retractable Keychain, Heavy Duty Carabiner Badge Holder, Tactical ID Badge Reel Key Chain with 31.5” Steel Retractable Cord, 8.0 oz
Units sold10KB09J4BMF79
$9.99·★4.4·10K revsMNGARISTA Retractable Badge Holder,Heavy Duty Carabiner Clip Keychain Badge Reel,Tactical ID Card Key Holder with 31.5" Retractable, Black
Units sold8K
REEL
2 ASINs in Top 10
21.5%
Units
14K
Revenue
$533.3K
Avg. price
$36.99
B088T79ZCS
$45.99·★4.6·4.2K revsReel Premium 3-Ply Bamboo Toilet Paper - 24 Rolls, 300 Sheets per Roll | Unbleached, Non-Toxic, Chemical & Bleach Free - Tree-Free, Septic Safe - Paper Towels with Zero Plastic Packaging
Units sold8KB0CKCXMKB8
$27.99·★4.6·4.2K revsREEL Premium 3-Ply Bamboo Toilet Paper - 12 Rolls, 300 Sheets per Roll | Unbleached, Non-Toxic, Chemical & Bleach Free - Tree-Free, Septic Safe - Paper Towels with Zero Plastic Packaging
Units sold6K
SHENGXIN
1 ASIN in Top 10
15.4%
Units
10K
Revenue
$93.4K
Avg. price
$9.49
B0C3CY29QL
$9.49·★4.4·4.3K revsSHENGXIN 2 Pack Retractable Keychain Heavy Duty Carabiner Badge Holder, Tactical ID Badge Reel with 32” Steel Retractable Cord, 8.0 OZ
Units sold10K
Trending Reel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B004I9A1SK booked 3K units at $114.99, with ▲ 200.0% MoM change. On the growth side, B07Q8VBQWW leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0FN2XPN48 close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004I9A1SK
Suncast Hose Reel with Smart Trak Hose Guide, Water-Tight Connection, Durable Resin Construction, 225' Hose Capacity, Brown, Made in the USA
Price
$114.99
Rating
4.2
Reviews
2.7K
Latest month sales
B07Q8VBQWW
Zebco 202 & 404 Spincast Reels and Fishing Rod Combos (2-Pack), 5-Foot 6-Inch 2-Piece Fishing Pole, Size 30 and 40 Reels, Right-Hand Retrieve, Pre-Spooled with 10 lb and 15 lb Cajun Line, Black/Red
Price
$35.99
Rating
4.5
Reviews
1.8K
Latest month sales
B0FN2XPN48
Daiwa Crossfire LT Spinning Reel – Lightweight AIRDRIVE Design, Tough Digigear, LC-ABS Spool, ATD Type-L Drag System
Unlock to view ASIN details and product titles
Price
$34.99
Rating
4.4
Reviews
212
Latest month sales
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