Sun Bum Kids Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sun Bum Kids sales on Amazon US totaled 393,000 units in July 2026 (▼ 51.8% vs. the prior month), generating an estimated $6,754,820 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 38.2% of unit volume and 42.0% of revenue, while a typical listing is priced at $17.15. The keyword itself pulled 5,573 Amazon queries over the same period (▼ 60.5% MoM).
Zooming out to the 12-month window ending July 2026, the sun bum kids Top 50 moved 2,852,900 units and $49,138,946 in cumulative sales — an average of 237,742 units and $4,094,912 per month. Monthly throughput topped out at 816,000 units in June 2026 and dipped to 69,400 in November 2025, leaving the latest reading 100.2% higher than August 2025.
Sun Bum Kids Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
393K
▼ 51.8% MoM
Monthly Revenue 2026/07
$6.8M
▼ 53.3% MoM
Top 10 Market Share 2026/07
38.2%
Sun Bum Kids Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sun bum kids listing on Amazon US in July 2026 is ASIN B0BQCSMD63 (Brand: Sun Bum), which sold 30,000 units at $11.98 apiece — equal to 7.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $2,833,700 in July 2026 — 38.2% of unit volume and 42.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sun Bum Kids' on Amazon
July 2026
Is 38.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BQCSMD63
Sun Bum Kids SPF 50 Clear Face Stick Sunscreen - Travel Size, 0.53 oz | Wet or Dry Skin Application, Broad Spectrum with Vitamin E, Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone)
30K
▼ 57.1%vs. prior month
$359.4K
latest month
12-month trend
B004XGLDTY
Sun Bum Original SPF 50 Broad Spectrum Sunscreen Body Spray - 6 oz | Moisturizing with Vitamin E, Vegan, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
20K
▼ 60.0%vs. prior month
$319.2K
latest month
12-month trend
B0CGT9W5WX
Roe Wellness SPF 50 Powder Sunscreen Mineral-Based, Non-Toxic Brush-on For Kids, Adults & Babies | For Scalp, Face & Body (Reef Safe)
20K
▼ 60.0%vs. prior month
$499.8K
latest month
12-month trend
B077D7L95C
Banana Boat Sport Kids Sunscreen Spray SPF 50, 6 oz (2 Pack) | Water and sweat resistant sunblock, Easy spray application, UVA/UVB broad spectrum protection, Designed for children
20K
▲ 0.0%vs. prior month
$269.8K
latest month
12-month trend
B004XGLE7K
Sun Bum Original SPF 30 Broad Spectrum Sunscreen Body Spray - 6 oz | Moisturizing with Vitamin E, Vegan, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
10K
▼ 75.0%vs. prior month
$160.3K
latest month
12-month trend
B07YGVSGMW
La Roche-Posay Anthelios Melt-In Milk Sunscreen for Face & Body SPF 100 | Lightweight, fast-absorbing sunscreen with antioxidants for broad spectrum protection. Oil free and oxybenzone free.
10K
▼ 50.0%vs. prior month
$250.4K
latest month
12-month trend
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Best Sun Bum Kids Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sun Bum is the best-performing sun bum kids brand in July 2026, moving 80,000 units across 5 ASINs for 53.3% of Top 10 volume. Roe Wellness follows with 20,000 units (13.3%), ahead of Banana Boat on 20,000 units (13.3%).
With 6 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.86 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sun Bum
5 ASINs in Top 10
53.3%
Units
80K
Revenue
$1.1M
Avg. price
$14.16
B0BQCSMD63
$11.98·★4.7·4.1K revsSun Bum Kids SPF 50 Clear Face Stick Sunscreen - Travel Size, 0.53 oz | Wet or Dry Skin Application, Broad Spectrum with Vitamin E, Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone)
Units sold30KB004XGLDTY
$15.94·★4.7·10.5K revsSun Bum Original SPF 50 Broad Spectrum Sunscreen Body Spray - 6 oz | Moisturizing with Vitamin E, Vegan, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
Units sold20KB004XGLE7K
$15.94·★4.8·11.4K revsSun Bum Original SPF 30 Broad Spectrum Sunscreen Body Spray - 6 oz | Moisturizing with Vitamin E, Vegan, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
Units sold10KB0BSZ5VJMV
$15.94·★4.8·1.8K revsSun Bum Kids SPF 50 Clear Sunscreen Body Spray - 6 oz | Wet or Dry Skin Application, Broad Spectrum with Vitamin E, Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone)
Units sold10KB008XJ7F1W
$10.99·★4.7·8K revsBaby Bum SPF 50 Sunscreen Lotion - Mineral UVA/UVB Face and Body Protection for Sensitive Skin - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - Travel Size - 3 oz
Units sold10K
Roe Wellness
1 ASIN in Top 10
13.3%
Units
20K
Revenue
$499.8K
Avg. price
$24.99
B0CGT9W5WX
$24.99·★4.0·1.8K revsRoe Wellness SPF 50 Powder Sunscreen Mineral-Based, Non-Toxic Brush-on For Kids, Adults & Babies | For Scalp, Face & Body (Reef Safe)
Units sold20K
Banana Boat
1 ASIN in Top 10
13.3%
Units
20K
Revenue
$269.8K
Avg. price
$13.86
B077D7L95C
$13.86·★4.7·11.6K revsBanana Boat Sport Kids Sunscreen Spray SPF 50, 6 oz (2 Pack) | Water and sweat resistant sunblock, Easy spray application, UVA/UVB broad spectrum protection, Designed for children
Units sold20K
Trending Sun Bum Kids Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07YGVSGMW booked 10K units at $22.92, with ▼ 50.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07YGVSGMW
La Roche-Posay Anthelios Melt-In Milk Sunscreen for Face & Body SPF 100 | Lightweight, fast-absorbing sunscreen with antioxidants for broad spectrum protection. Oil free and oxybenzone free.
Price
$22.92
Rating
4.6
Reviews
14.2K
Latest month sales
B008XJ7F1W
Baby Bum SPF 50 Sunscreen Lotion - Mineral UVA/UVB Face and Body Protection for Sensitive Skin - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - Travel Size - 3 oz
Price
$10.99
Rating
4.7
Reviews
8K
Latest month sales
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