Jumbo Squishy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Jumbo Squishy sales on Amazon US totaled 178,000 units in July 2026 (▲ 38.4% vs. the prior month), generating an estimated $2,317,128 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.4% of unit volume and 44.9% of revenue, while a typical listing is priced at $14.92. The keyword itself pulled 138,738 Amazon queries over the same period (▲ 34.9% MoM).
Zooming out to the 12-month window ending July 2026, the jumbo squishy Top 50 moved 504,100 units and $6,843,973 in cumulative sales — an average of 42,008 units and $570,331 per month. Monthly throughput topped out at 178,000 units in July 2026 and dipped to 4,600 in August 2025, leaving the latest reading 3769.6% higher than August 2025.
Jumbo Squishy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
178K
▲ 38.4% MoM
Monthly Revenue 2026/07
$2.3M
▲ 27.2% MoM
Top 10 Market Share 2026/07
53.4%
Jumbo Squishy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold jumbo squishy listing on Amazon US in July 2026 is ASIN B0GVHJJCQC (Brand: Glyrnur), which sold 10,000 units at $9.99 apiece — equal to 5.6% of every unit tracked in this report.
The Top 10 ASINs account for 95,000 units and $1,039,990 in July 2026 — 53.4% of unit volume and 44.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Jumbo Squishy' on Amazon
July 2026
Is 53.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0GVHJJCQC
Strawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0DQCVY1JC
3pc Stress Balls for Adults, Squishy Ball Sensory Textured Memory Gel Fidget Toys for Kids/Adults Hand Exercises, Valentines Day Party Favors Anxiety Relief Squeeze Ball(1.80“)
10K
▲ 42.9%vs. prior month
$75.4K
latest month
12-month trend
B0GVJDX674
Coconut Oil Squishy, Coconut Oil Slow Rising Squeeze Stress Ball Clear Jelly Bubblegum Texture Coconut Oil Squishy Toy (Blue)
10K
▲ 0.0%vs. prior month
$99.5K
latest month
12-month trend
B0GY7YN8BZ
Cheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
10K
▲ 0.0%vs. prior month
$95.1K
latest month
12-month trend
B0FG779YKY
Original Big Block Premium Stress Cube, Squishy Fidget Toy, Kids & Adults | Non-toxic ASTM certified, US family-owned, easy replacement, jumbo sensory squeeze cube for stress relief
10K
▲ 25.0%vs. prior month
$169.9K
latest month
12-month trend
B0DGL6L3R2
ORB Easy Sqweezy Yellow Super Cheesy - Giant Yellow Squishy Cheese Block | Big, Squishy, Slow Rising, and Extra Soft Stress Relief Toy - Fun Novelty Food Fidget Toy and Gift for Kids and Adults
10K
▲ 233.3%vs. prior month
$139.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Jumbo Squishy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Glyrnur is the best-performing jumbo squishy brand in July 2026, moving 20,000 units across 2 ASINs for 21.1% of Top 10 volume. Sunny Days Entertainment follows with 20,000 units (21.1%), ahead of UWKNHS on 10,000 units (10.5%).
Volume is spread across 8 brands, with the top three holding 52.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $13.41, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Glyrnur
2 ASINs in Top 10
21.1%
Units
20K
Revenue
$199.4K
Avg. price
$9.99
B0GVHJJCQC
$9.99·★3.1·437 revsStrawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
Units sold10KB0GVJDX674
$9.99·★2.9·338 revsCoconut Oil Squishy, Coconut Oil Slow Rising Squeeze Stress Ball Clear Jelly Bubblegum Texture Coconut Oil Squishy Toy (Blue)
Units sold10K
Sunny Days Entertainment
2 ASINs in Top 10
21.1%
Units
20K
Revenue
$190.8K
Avg. price
$13.41
B0G22BHS13
$16.83·★4.3·402 revsToymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults | Thermoplastic Rubber TPR, 11.5 in Length, Orange, Food Theme, Squeeze Stretch Twist, Shape Memory, 0.86 lb
Units sold10KB0GZR1J7K1
$9.99·★4.1·129 revsToymendous Squeeze Butter, Jumbo Squishy Stress Toy, Children Ages 3+, 10.5 inches Long, Stretch & Squish
Units sold10K
UWKNHS
1 ASIN in Top 10
10.5%
Units
10K
Revenue
$75.4K
Avg. price
$7.99
B0DQCVY1JC
$7.99·★3.4·382 revs3pc Stress Balls for Adults, Squishy Ball Sensory Textured Memory Gel Fidget Toys for Kids/Adults Hand Exercises, Valentines Day Party Favors Anxiety Relief Squeeze Ball(1.80“)
Units sold10K
Trending Jumbo Squishy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DGL6L3R2 booked 10K units at $13.99, with ▲ 233.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DGL6L3R2
ORB Easy Sqweezy Yellow Super Cheesy - Giant Yellow Squishy Cheese Block | Big, Squishy, Slow Rising, and Extra Soft Stress Relief Toy - Fun Novelty Food Fidget Toy and Gift for Kids and Adults
Price
$13.99
Rating
3.6
Reviews
596
Latest month sales
B0G22BHS13
Toymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults | Thermoplastic Rubber TPR, 11.5 in Length, Orange, Food Theme, Squeeze Stretch Twist, Shape Memory, 0.86 lb
Price
$16.83
Rating
4.3
Reviews
402
Latest month sales
B0GZR1J7K1
Toymendous Squeeze Butter, Jumbo Squishy Stress Toy, Children Ages 3+, 10.5 inches Long, Stretch & Squish
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.1
Reviews
129
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this jumbo squishy report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card