Sugar Free Pudding Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sugar Free Pudding sales on Amazon US totaled 152,600 units in July 2026 (▼ 5.4% vs. the prior month), generating an estimated $605,334 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.2% of unit volume and 57.0% of revenue, while a typical listing is priced at $5.58. The keyword itself pulled 17,091 Amazon queries over the same period (▲ 1.0% MoM).
Zooming out to the 12-month window ending July 2026, the sugar free pudding Top 50 moved 1,543,350 units and $5,570,676 in cumulative sales — an average of 128,613 units and $464,223 per month. Monthly throughput topped out at 160,500 units in June 2026 and dipped to 90,250 in May 2026, leaving the latest reading 10.9% higher than August 2025.
Sugar Free Pudding Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
152.6K
▼ 5.4% MoM
Monthly Revenue 2026/07
$605.3K
▼ 0.2% MoM
Top 10 Market Share 2026/07
64.2%
Sugar Free Pudding Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sugar free pudding listing on Amazon US in July 2026 is ASIN B013OY25GA (Brand: Snack Pack), which sold 30,000 units at $3.97 apiece — equal to 19.7% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 98,000 units and $345,190 in July 2026 — 64.2% of unit volume and 57.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sugar Free Pudding' on Amazon
July 2026
Is 64.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B013OY25GA
Snack Pack Chocolate and Vanilla Pudding Cups, 3.25 oz., 12-ct Family Pack | Made with real milk; great for office snacks, lunchbox school snacks; also perfect for an after-dinner sweet treat or dessert
30K
▲ 0.0%vs. prior month
$119.1K
latest month
12-month trend
B0076T2JMU
Snack Pack Zero Sugar Chocolate and Vanilla Pudding Cups, 3.25 oz., 12-ct | Made with real milk; great for office snacks, lunchbox school snacks; also perfect for an after-dinner sweet treat or dessert
10K
▲ 0.0%vs. prior month
$39.7K
latest month
12-month trend
B0BTMTF8TQ
Snack Pack Zero Sugar Strawberry & Cherry Juicy Gels Cups, 3.25 oz., 12-ct | Made with real fruit juice; 0g added sugar; 5 calories per cup; great for office snacks, lunchbox school snacks & dessert
9K
▼ 10.0%vs. prior month
$35.7K
latest month
12-month trend
B00U6EH1XY
Jell-O Instant Pudding & Pie Filling Mix, Cheesecake, 3.4 oz Box | Sweet Treat, Just Mix with Cold Milk & Set in 5 Minutes, Individually Sealed Pouch
9K
▲ 0.0%vs. prior month
$13.3K
latest month
12-month trend
B000SRHVU2
Jell-O Instant Pudding & Pie Filling Mix, Chocolate Fudge, 1.4 oz Box | Zero Sugar with 2/3 Fewer Calories, Just Stir with Fat-Free Milk & Set in 5 Minutes, Sealed Pouch
8K
▼ 11.1%vs. prior month
$11.8K
latest month
12-month trend
B00CCWSIDA
Kozy Shack, Shack Original Rice Pudding, 24 Ounce
7K
▲ 16.7%vs. prior month
$26K
latest month
12-month trend
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Best Sugar Free Pudding Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Snack Pack is the best-performing sugar free pudding brand in July 2026, moving 49,000 units across 3 ASINs for 50.0% of Top 10 volume. Jell-O follows with 29,000 units (29.6%), ahead of Kozy Shack on 7,000 units (7.1%).
With 5 brands splitting the Top 10 and 86.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.24 to $4.18, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Snack Pack
3 ASINs in Top 10
50.0%
Units
49K
Revenue
$194.5K
Avg. price
$4.18
B013OY25GA
$3.97·★4.7·45K revsSnack Pack Chocolate and Vanilla Pudding Cups, 3.25 oz., 12-ct Family Pack | Made with real milk; great for office snacks, lunchbox school snacks; also perfect for an after-dinner sweet treat or dessert
Units sold30KB0076T2JMU
$3.97·★4.6·4.9K revsSnack Pack Zero Sugar Chocolate and Vanilla Pudding Cups, 3.25 oz., 12-ct | Made with real milk; great for office snacks, lunchbox school snacks; also perfect for an after-dinner sweet treat or dessert
Units sold10KB0BTMTF8TQ
$4.60·★4.3·3.2K revsSnack Pack Zero Sugar Strawberry & Cherry Juicy Gels Cups, 3.25 oz., 12-ct | Made with real fruit juice; 0g added sugar; 5 calories per cup; great for office snacks, lunchbox school snacks & dessert
Units sold9K
Jell-O
4 ASINs in Top 10
29.6%
Units
29K
Revenue
$54.3K
Avg. price
$2.24
B00U6EH1XY
$1.58·★4.6·5.6K revsJell-O Instant Pudding & Pie Filling Mix, Cheesecake, 3.4 oz Box | Sweet Treat, Just Mix with Cold Milk & Set in 5 Minutes, Individually Sealed Pouch
Units sold9KB000SRHVU2
$1.49·★4.7·3.4K revsJell-O Instant Pudding & Pie Filling Mix, Chocolate Fudge, 1.4 oz Box | Zero Sugar with 2/3 Fewer Calories, Just Stir with Fat-Free Milk & Set in 5 Minutes, Sealed Pouch
Units sold8KB000R93L0K
$1.89·★4.7·4.5K revsJell-O Instant Pudding & Pie Filling, Family Size, Banana Cream, 5.1 oz | Sweet Treat, Just Mix with Cold Milk & Set in 5 Minutes, Individually Sealed Pouch
Units sold7KB000Q5ZM02
$3.99·★4.6·7.3K revsJell-O Pudding Snack Cups, 4 ct, Chocolate Vanilla Swirls | Zero Sugar with 50% Fewer Calories, 60 Calories & a Good Source of Calcium, Ready-to-Eat Jell-O Pudding for On-the-Go
Units sold5K
Kozy Shack
1 ASIN in Top 10
7.1%
Units
7K
Revenue
$26K
Avg. price
$3.49
B00CCWSIDA
$3.49·★4.7·5.3K revsKozy Shack, Shack Original Rice Pudding, 24 Ounce
Units sold7K
Trending Sugar Free Pudding Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00FFJ0YAC leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0GTBCL38L close behind at ▲ 42.9% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00FFJ0YAC
Jell-O Original Vanilla Ready-To-Eat Pudding Cups Snack, 4 Ct Cups | Made with Milk, a Good Source of Calcium, Ready-to-Eat Jell-O Pudding, Perfect for Lunchboxes or On-the-Go Snacking
Price
$3.99
Rating
4.7
Reviews
1.8K
Latest month sales
B0GTBCL38L
Petit Pot Chocolate Protein Pudding 4pk, 14 OZ | 8g protein
Price
$6.60
Rating
2.4
Reviews
4
Latest month sales
B0F8R1DWBB
365 by Whole Foods Market Organic Chocolate Pudding, 4 OZ
Unlock to view ASIN details and product titles
Price
$2.99
Rating
4.3
Reviews
62
Latest month sales
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