Sugar Free Mints Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sugar Free Mints sales on Amazon US totaled 472,000 units in July 2026 (▼ 4.6% vs. the prior month), generating an estimated $4,727,900 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.0% of unit volume and 42.0% of revenue, while a typical listing is priced at $12.87. The keyword itself pulled 20,982 Amazon queries over the same period (▲ 20.0% MoM).
Zooming out to the 12-month window ending July 2026, the sugar free mints Top 50 moved 5,368,800 units and $55,115,291 in cumulative sales — an average of 447,400 units and $4,592,941 per month. Monthly throughput topped out at 495,000 units in June 2026 and dipped to 311,400 in May 2026, leaving the latest reading 4.3% higher than August 2025.
Sugar Free Mints Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
472K
▼ 4.6% MoM
Monthly Revenue 2026/07
$4.7M
▼ 3.2% MoM
Top 10 Market Share 2026/07
53.0%
Sugar Free Mints Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sugar free mints listing on Amazon US in July 2026 is ASIN B09VRMKTH4 (Brand: Life Savers), which sold 50,000 units at $13.97 apiece — equal to 10.6% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 250,000 units and $1,987,200 in July 2026 — 53.0% of unit volume and 42.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sugar Free Mints' on Amazon
July 2026
Is 53.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09VRMKTH4
Life Savers Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
50K
▲ 0.0%vs. prior month
$450.5K
latest month
12-month trend
B001NI0MQ0
EXTRA Gum Spearmint Sugarfree Chewing Gum Bulk, 15 Count, 10 Pack | Long Lasting Mint Flavor for Fresh Breath, Individually Wrapped Packs for Sharing, Great for School, Work and Travel
30K
▼ 25.0%vs. prior month
$318K
latest month
12-month trend
B09VRJFML3
Life Savers Wint O Green Hard Mints, Individually Wrapped, Sharing, 13 oz | Cool wintergreen hard mints, great for sharing at the desk, commutes, travel and candy bowls, road trip, breath refreshment
30K
▲ 0.0%vs. prior month
$149.1K
latest month
12-month trend
B002DQ2F9S
EXTRA Gum Polar Ice, Sugarfree Mint Chewing Gum Bulk Pack, 15 Ct, 10 Pack | Long Lasting Cool Mint Flavor for Fresh Breath, Individually Wrapped Bulk Packs for Sharing, Great for School, Work, Travel
20K
▼ 33.3%vs. prior month
$209.6K
latest month
12-month trend
B00ARABK20
PUR Gum, Spearmint, Xylitol Gum, No Artificial Flavor, 55 Count | No Artificial Sweeteners, Vegan, Sugar Free, Gluten Free, Soy Free, Nut & Peanut Free, Swiss Made, Keto Friendly chewing gum
20K
▼ 33.3%vs. prior month
$28.6K
latest month
12-month trend
B00IO29CI2
Trident White Peppermint Sugar-Free Chewing Gum, 9 Packs of 16 Pieces | 144 Total Pieces, Perfect for Long Lasting Fresh Breath at School, Work & Travel
20K
▲ 0.0%vs. prior month
$179.8K
latest month
12-month trend
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Best Sugar Free Mints Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Life Savers is the best-performing sugar free mints brand in July 2026, moving 80,000 units across 2 ASINs for 32.0% of Top 10 volume. WRIGLEY'S EXTRA follows with 70,000 units (28.0%), ahead of PUR Gum on 20,000 units (8.0%).
With 7 brands splitting the Top 10 and 68.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.48 to $10.04, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Life Savers
2 ASINs in Top 10
32.0%
Units
80K
Revenue
$599.6K
Avg. price
$9.47
B09VRMKTH4
$13.97·★4.8·11.3K revsLife Savers Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
Units sold50KB09VRJFML3
$4.97·★4.8·14.4K revsLife Savers Wint O Green Hard Mints, Individually Wrapped, Sharing, 13 oz | Cool wintergreen hard mints, great for sharing at the desk, commutes, travel and candy bowls, road trip, breath refreshment
Units sold30K
WRIGLEY'S EXTRA
3 ASINs in Top 10
28.0%
Units
70K
Revenue
$736.2K
Avg. price
$10.04
B001NI0MQ0
$11.86·★4.8·19.2K revsEXTRA Gum Spearmint Sugarfree Chewing Gum Bulk, 15 Count, 10 Pack | Long Lasting Mint Flavor for Fresh Breath, Individually Wrapped Packs for Sharing, Great for School, Work and Travel
Units sold30KB002DQ2F9S
$12.28·★4.8·12.2K revsEXTRA Gum Polar Ice, Sugarfree Mint Chewing Gum Bulk Pack, 15 Ct, 10 Pack | Long Lasting Cool Mint Flavor for Fresh Breath, Individually Wrapped Bulk Packs for Sharing, Great for School, Work, Travel
Units sold20KB00N74QZBO
$5.99·★4.8·16.8K revsEXTRA Peppermint Chewing Gum, Individually Wrapped, Bulk, 15 ct, 10 Pack | Cool peppermint sugar free gum, refreshing flavor for school, work, commutes and travel, lunch box, road trips
Units sold20K
PUR Gum
1 ASIN in Top 10
8.0%
Units
20K
Revenue
$28.6K
Avg. price
$1.48
B00ARABK20
$1.48·★4.5·31.1K revsPUR Gum, Spearmint, Xylitol Gum, No Artificial Flavor, 55 Count | No Artificial Sweeteners, Vegan, Sugar Free, Gluten Free, Soy Free, Nut & Peanut Free, Swiss Made, Keto Friendly chewing gum
Units sold20K
Trending Sugar Free Mints Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01MXFBNS2 leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0CRJVN7BK close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01MXFBNS2
Mentos Pure Fresh Sugar Free Gum with Xylitol, Spearmint, 120 Piece Bag | Chewing Gum, Perfect for Long Lasting Fresh Breath at School, Work & Travel
Price
$7.97
Rating
4.8
Reviews
4.2K
Latest month sales
B0CRJVN7BK
PUR Mints, Spearmint, Xylitol Mints, No Artificial Flavor, 60 Count (2x30) | No Artificial Sweeteners, Vegan, Sugar Free, Gluten Free, Soy Free, Keto Friendly, Natural minty flavor for fresh breath
Price
$4.99
Rating
4.6
Reviews
2.1K
Latest month sales
B08NZNPZS8
Orbit Peppermint, Spearmint, & Wintermint Assorted Sugar Free Chewing Gum Bulk Pack, 13.4 oz 200-Piece Bag
Unlock to view ASIN details and product titles
Price
$23.27
Rating
4.8
Reviews
2.4K
Latest month sales
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