Peanut Brittle Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Peanut Brittle sales on Amazon US totaled 56,700 units in July 2026 (▼ 17.1% vs. the prior month), generating an estimated $526,081 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.3% of unit volume and 52.3% of revenue, while a typical listing is priced at $16.05. The keyword itself pulled 19,307 Amazon queries over the same period (▲ 9.8% MoM).
Zooming out to the 12-month window ending July 2026, the peanut brittle Top 50 moved 645,550 units and $5,636,319 in cumulative sales — an average of 53,796 units and $469,693 per month. Monthly throughput topped out at 70,450 units in December 2025 and dipped to 35,700 in May 2026, leaving the latest reading 19.9% higher than August 2025.
Peanut Brittle Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
56.7K
▼ 17.1% MoM
Monthly Revenue 2026/07
$526.1K
▼ 14.0% MoM
Top 10 Market Share 2026/07
72.3%
Peanut Brittle Market Share & Sales Concentration on Amazon US — July 2026
The most-sold peanut brittle listing on Amazon US in July 2026 is ASIN B000PWIQW2 (Brand: PLANTERS), which sold 20,000 units at $2.50 apiece — equal to 35.3% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 41,000 units and $275,010 in July 2026 — 72.3% of unit volume and 52.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Peanut Brittle' on Amazon
July 2026
Is 72.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000PWIQW2
PLANTERS Salted Peanuts, Party Snacks, 16 Oz (1 Ct) | Dry Roasted Salted Peanuts. 0g Trans Fat. Resealable Jar. Snacks for Adults. Party Mix, Flavored Nuts
20K
▲ 0.0%vs. prior month
$57.8K
latest month
12-month trend
B01KCG4AUC
Fisher Snack Butter Toffee Peanuts, 42 Ounces (Pack of 1), No Artificial Colors or Flavors, 100% Recyclable
5K
▼ 50.0%vs. prior month
$83.8K
latest month
12-month trend
B08L8CL22F
Snak Club Toffee Peanuts, Candied Peanuts with Praline Coat and Sweet Cream, Gluten-Free and Kosher Snack, 17 oz Resealable Bag | Value-size resealable bag with irresistible sweet crunch, ideal for entertaining, sharing, and everyday enjoyment.
5K
▲ 66.7%vs. prior month
$35.5K
latest month
12-month trend
B003SO8NNG
Chocolove Milk Chocolate Bar Toffee & Almonds - 3.2 oz.
3K
▼ 40.0%vs. prior month
$12.8K
latest month
12-month trend
B01I8LPLWE
Squirrel Brand Crème Brulee Almonds, 3.5 oz | Gourmet Roasted Almonds With Caramelized Sugar, Gluten Free, Vegetarian, Resealable Snack Bag
2K
▼ 33.3%vs. prior month
$9.6K
latest month
12-month trend
B01NAEPDZQ
Fisher Snack Honey Roasted Mixed Nuts with Peanuts, 24 Ounces | Peanuts, Cashews, Almonds, Filberts, Pecans
2K
▼ 33.3%vs. prior month
$29.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Peanut Brittle Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
PLANTERS is the best-performing peanut brittle brand in July 2026, moving 20,000 units across 1 ASIN for 48.8% of Top 10 volume. CHEF'S NATURALS follows with 8,000 units (19.5%), ahead of Snak Club on 5,000 units (12.2%).
With 8 brands splitting the Top 10 and 80.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.50 to $12.02, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
PLANTERS
1 ASIN in Top 10
48.8%
Units
20K
Revenue
$57.8K
Avg. price
$2.50
B000PWIQW2
$2.50·★4.7·6K revsPLANTERS Salted Peanuts, Party Snacks, 16 Oz (1 Ct) | Dry Roasted Salted Peanuts. 0g Trans Fat. Resealable Jar. Snacks for Adults. Party Mix, Flavored Nuts
Units sold20K
CHEF'S NATURALS
3 ASINs in Top 10
19.5%
Units
8K
Revenue
$121.1K
Avg. price
$12.02
B01KCG4AUC
$12.97·★4.5·5.5K revsFisher Snack Butter Toffee Peanuts, 42 Ounces (Pack of 1), No Artificial Colors or Flavors, 100% Recyclable
Units sold5KB01NAEPDZQ
$17.49·★4.5·2.8K revsFisher Snack Honey Roasted Mixed Nuts with Peanuts, 24 Ounces | Peanuts, Cashews, Almonds, Filberts, Pecans
Units sold2KB00FFJ4NUE
$5.61·★4.1·5.3K revsFisher Snack Praline Pecans, 5.5 oz, Pack of 1, Resealable Pouch | Mammoth Candied Pecans, Perfect For Gifting Or Personal Enjoyment, Crunchy, Irresistibly Sweet
Units sold1K
Snak Club
1 ASIN in Top 10
12.2%
Units
5K
Revenue
$35.5K
Avg. price
$6.99
B08L8CL22F
$6.99·★4.5·2K revsSnak Club Toffee Peanuts, Candied Peanuts with Praline Coat and Sweet Cream, Gluten-Free and Kosher Snack, 17 oz Resealable Bag | Value-size resealable bag with irresistible sweet crunch, ideal for entertaining, sharing, and everyday enjoyment.
Units sold5K
Trending Peanut Brittle Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00LAQ4Z1I booked 1K units at $15.99, with ▲ 0.0% MoM change. On the growth side, B08L8CL22F leads positive momentum with ▲ 66.7% MoM growth on 5K units, with B0DVJ72V1J close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00LAQ4Z1I
Brownie Brittle Chocolate Chip & Salted Caramel Thin and Crispy | Pack of 20, 1 oz , Rich Gourmet Brownie Bites Dessert
Price
$15.99
Rating
4.4
Reviews
6.8K
Latest month sales
B08L8CL22F
Snak Club Toffee Peanuts, Candied Peanuts with Praline Coat and Sweet Cream, Gluten-Free and Kosher Snack, 17 oz Resealable Bag | Value-size resealable bag with irresistible sweet crunch, ideal for entertaining, sharing, and everyday enjoyment.
Price
$6.99
Rating
4.5
Reviews
2K
Latest month sales
B0DVJ72V1J
Old-Fashioned Peanut Squares 20 oz Roasted Sweet Salty Crunchy Bars
Unlock to view ASIN details and product titles
Price
$17.97
Rating
4.2
Reviews
134
Latest month sales
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