Sugar Cookies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sugar Cookies sales on Amazon US totaled 523,000 units in July 2026 (▼ 1.1% vs. the prior month), generating an estimated $3,831,030 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.2% of unit volume and 40.1% of revenue, while a typical listing is priced at $7.20. The keyword itself pulled 15,126 Amazon queries over the same period (▼ 3.3% MoM).
Zooming out to the 12-month window ending July 2026, the sugar cookies Top 50 moved 5,766,050 units and $45,669,540 in cumulative sales — an average of 480,504 units and $3,805,795 per month. Monthly throughput topped out at 529,000 units in June 2026 and dipped to 357,300 in May 2026, leaving the latest reading 17.3% higher than August 2025.
Sugar Cookies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
523K
▼ 1.1% MoM
Monthly Revenue 2026/07
$3.8M
▼ 0.3% MoM
Top 10 Market Share 2026/07
40.2%
Sugar Cookies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sugar cookies listing on Amazon US in July 2026 is ASIN B0C449R6PX (Brand: Nutella), which sold 50,000 units at $5.17 apiece — equal to 9.6% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 210,000 units and $1,537,900 in July 2026 — 40.2% of unit volume and 40.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sugar Cookies' on Amazon
July 2026
Is 40.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0C449R6PX
Nutella Biscuits Cookies, Sweet Snack Pack with Hazelnut Spread, 9.7 oz | Sweet snack, lunch snack, cookie snack packs, Nutella Biscuits Cookies with hazelnut spread for snacking anytime
50K
▲ 0.0%vs. prior month
$288.5K
latest month
12-month trend
B006663ODM
Little Debbie, Cosmic Brownies, 6 Count
30K
▲ 0.0%vs. prior month
$89.4K
latest month
12-month trend
B000FNFL0G
Royal Dansk Butter Cookies, Assorted Snacks Made with Real Butter, 12 Oz | Perfect for coffee or tea, assorted Danish butter cookies made with real butter, in a cookie tin for sharing and hosting
20K
▲ 0.0%vs. prior month
$106.8K
latest month
12-month trend
B00DLDH1N2
Quest Nutrition Chocolate Chip Cookie Dough Protein Bars, High Protein, Low Carb, Gluten Free, Keto Friendly, 12 Count
20K
▲ 0.0%vs. prior month
$526.2K
latest month
12-month trend
B0D9WNP75C
Famous Amos Classic Chocolate Chip Cookies, Bite-Size Crunchy Cookies, Sweet Treats for Sharing, 30 Pack Box, 1 oz Bag
20K
▲ 0.0%vs. prior month
$225K
latest month
12-month trend
B06XDG16VC
Annie's Organic Chocolate Chip Cookie Bites, 10 Pouches, 10.5 oz | Real Chocolate Chips, USDA Organic and Non-GMO, No Artificial Flavors or High-Fructose Corn Syrup
20K
▲ 0.0%vs. prior month
$97K
latest month
12-month trend
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Best Sugar Cookies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutella is the best-performing sugar cookies brand in July 2026, moving 50,000 units across 1 ASIN for 23.8% of Top 10 volume. Little Debbie follows with 30,000 units (14.3%), ahead of Keebler on 30,000 units (14.3%).
Volume is spread across 9 brands, with the top three holding 52.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.00 to $5.17, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutella
1 ASIN in Top 10
23.8%
Units
50K
Revenue
$288.5K
Avg. price
$5.17
B0C449R6PX
$5.17·★4.6·11.5K revsNutella Biscuits Cookies, Sweet Snack Pack with Hazelnut Spread, 9.7 oz | Sweet snack, lunch snack, cookie snack packs, Nutella Biscuits Cookies with hazelnut spread for snacking anytime
Units sold50K
Little Debbie
1 ASIN in Top 10
14.3%
Units
30K
Revenue
$89.4K
Avg. price
$3.00
B006663ODM
$3.00·★4.6·16.5K revsLittle Debbie, Cosmic Brownies, 6 Count
Units sold30K
Keebler
2 ASINs in Top 10
14.3%
Units
30K
Revenue
$89.4K
Avg. price
$3.58
B0986S36XN
$3.58·★4.4·3.5K revsKeebler Vienna Fingers Cookies, Sandwich Cookies with Creme Filling, 12 Oz | Golden sandwich cookies with a vanilla flavored creme filling for dessert, lunch boxes, and sharing with coffee or milk
Units sold20KB00U9WS33K
$3.58·★4.6·3.5K revsKeebler Coconut Dreams Cookies, Coconut & Caramel Coated in Fudge, 8.5 Oz | Coconut cookies with caramel coated in fudge, coconut snacks for snacking, dessert, or a sweet treat to share at a party
Units sold10K
Trending Sugar Cookies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00U9WS33K booked 10K units at $3.58, with ▲ 0.0% MoM change. On the growth side, B0FY4K3VFC leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B0D3JC1ZY6 close behind at ▲ 50.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00U9WS33K
Keebler Coconut Dreams Cookies, Coconut & Caramel Coated in Fudge, 8.5 Oz | Coconut cookies with caramel coated in fudge, coconut snacks for snacking, dessert, or a sweet treat to share at a party
Price
$3.58
Rating
4.6
Reviews
3.5K
Latest month sales
B0FY4K3VFC
OREO Zero Sugar Chocolate Sandwich Cookies Variety Pack, 20 Snack Packs | Original & Double Stuf, 2 Cookies Per Pack, Aspartame Free, Individually Wrapped, Always made with Real Cocoa, Bulk Snacks
Price
$13.98
Rating
4.5
Reviews
933
Latest month sales
B0D3JC1ZY6
Lotus Biscoff Cookies- Caramelized Biscuit Cookies - 13.23 Ounce – non GMO Project Verified + Vegan
Unlock to view ASIN details and product titles
Price
$4.44
Rating
4.7
Reviews
6.8K
Latest month sales
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