Individually Wrapped Snacks Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Individually Wrapped Snacks sales on Amazon US totaled 1,337,000 units in July 2026 (▼ 12.3% vs. the prior month), generating an estimated $14,576,970 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 35.9% of unit volume and 30.1% of revenue, while a typical listing is priced at $12.39. The keyword itself pulled 41,858 Amazon queries over the same period (▲ 41.1% MoM).
Zooming out to the 12-month window ending July 2026, the individually wrapped snacks Top 50 moved 16,299,500 units and $184,090,258 in cumulative sales — an average of 1,358,292 units and $15,340,855 per month. Monthly throughput topped out at 1,635,000 units in October 2025 and dipped to 861,500 in May 2026, leaving the latest reading 12.8% lower than August 2025.
Individually Wrapped Snacks Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.3M
▼ 12.3% MoM
Monthly Revenue 2026/07
$14.6M
▼ 15.6% MoM
Top 10 Market Share 2026/07
35.9%
Individually Wrapped Snacks Market Share & Sales Concentration on Amazon US — July 2026
The most-sold individually wrapped snacks listing on Amazon US in July 2026 is ASIN B0BWSKYV63 (Brand: Welch's), which sold 60,000 units at $7.78 apiece — equal to 4.5% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 480,000 units and $4,392,100 in July 2026 — 35.9% of unit volume and 30.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Individually Wrapped Snacks' on Amazon
July 2026
Is 35.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BWSKYV63
Welch's Fruit Snacks - Mixed Fruit Box - Kids Snacks - 0.8 Oz - 40 Pack | Bulk Box, Made with Whole Fruit, Gluten-Free Snack Packs for Kids and Adults, No Artificial Dyes
60K
▲ 0.0%vs. prior month
$276.6K
latest month
12-month trend
B01ESBNFUI
Gimme 6 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz | Keto, Vegan, Gluten Free, Great Source of Iodine & Omega 3’s, Healthy On-The-Go Snack for Kids Adults
50K
▲ 0.0%vs. prior month
$274K
latest month
12-month trend
B09VRMKTH4
Life Savers Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
50K
▲ 0.0%vs. prior month
$450.5K
latest month
12-month trend
B076H6F974
Frito-Lay Fun Times Mix Variety Pack, 40 Count
50K
▼ 50.0%vs. prior month
$1.1M
latest month
12-month trend
B0785RNKZS
Pringles Potato Crisps Chips, Lunch Snacks, Snack Cups, Variety Pack, 19.5oz Box (27 Cups)
50K
▲ 25.0%vs. prior month
$536.5K
latest month
12-month trend
B082N7TPQP
Ritz RITZ Fresh Stacks Original Crackers, Party Size, 16 Multi Snack Packs | Travel Snacks, Individually Wrapped
50K
▲ 0.0%vs. prior month
$299K
latest month
12-month trend
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Best Individually Wrapped Snacks Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Welch's is the best-performing individually wrapped snacks brand in July 2026, moving 60,000 units across 1 ASIN for 12.5% of Top 10 volume. gimMe follows with 50,000 units (10.4%), ahead of Life Savers on 50,000 units (10.4%).
Volume is spread across 10 brands, with the top three holding 33.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.79 to $13.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Welch's
1 ASIN in Top 10
12.5%
Units
60K
Revenue
$276.6K
Avg. price
$7.78
B0BWSKYV63
$7.78·★4.8·22.1K revsWelch's Fruit Snacks - Mixed Fruit Box - Kids Snacks - 0.8 Oz - 40 Pack | Bulk Box, Made with Whole Fruit, Gluten-Free Snack Packs for Kids and Adults, No Artificial Dyes
Units sold60K
gimMe
1 ASIN in Top 10
10.4%
Units
50K
Revenue
$274K
Avg. price
$3.79
B01ESBNFUI
$3.79·★4.6·11.6K revsGimme 6 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz | Keto, Vegan, Gluten Free, Great Source of Iodine & Omega 3’s, Healthy On-The-Go Snack for Kids Adults
Units sold50K
Life Savers
1 ASIN in Top 10
10.4%
Units
50K
Revenue
$450.5K
Avg. price
$13.97
B09VRMKTH4
$13.97·★4.8·11.3K revsLife Savers Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
Units sold50K
Trending Individually Wrapped Snacks Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08DX4JCKQ booked 50K units at $8.41, with ▲ 25.0% MoM change. On the growth side, B00649MYJG leads positive momentum with ▲ 150.0% MoM growth on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08DX4JCKQ
Wonderful Pistachios No Shells, 3 Flavors Mixed Variety Pack of 9 (0.75 Ounce), Roasted & Salted Nuts (4), Chili (3), Honey (2), Protein Snacks, Gluten Free, Healthy Snacks Variety Pack for Adults
Price
$8.41
Rating
4.6
Reviews
18.5K
Latest month sales
B01GQ5GQEG
Goldfish Crackers Big Smiles Variety Pack with Cheddar, Colors, and Pretzels, Snack Packs, 30 Ct
Price
$12.86
Rating
4.8
Reviews
65.7K
Latest month sales
B00649MYJG
Jack Link's Original Beef Jerky Sticks - 0.92 oz (20 Pack) | Made with 100% Real Beef - Ready to Eat Real Meat Protein Snacks - 5g Protein per Serving - Meat Stick
Unlock to view ASIN details and product titles
Price
$15.98
Rating
4.6
Reviews
24.2K
Latest month sales
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