String Lights Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

addlon is the best-performing string lights brand in July 2026, moving 18,000 units across 2 ASINs for 20.0% of Top 10 volume. Brightown follows with 16,000 units (17.8%), ahead of Command on 10,000 units (11.1%).

Volume is spread across 8 brands, with the top three holding 48.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.90 to $20.49, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0C68DRR9P booked 10K units at $17.99, with ▲ 11.1% MoM change. On the growth side, B07H7D8YH3 leads positive momentum with ▲ 100.0% MoM growth on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.