Govee Lights Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Govee Lights sales on Amazon US totaled 90,800 units in July 2026 (▼ 33.2% vs. the prior month), generating an estimated $4,507,612 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.7% of unit volume and 45.3% of revenue, while a typical listing is priced at $73.04. The keyword itself pulled 188,519 Amazon queries over the same period (▲ 0.9% MoM).
Zooming out to the 12-month window ending July 2026, the govee lights Top 50 moved 1,400,500 units and $77,812,624 in cumulative sales — an average of 116,708 units and $6,484,385 per month. Monthly throughput topped out at 206,500 units in November 2025 and dipped to 54,100 in May 2026, leaving the latest reading 9.9% lower than August 2025.
Govee Lights Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
90.8K
▼ 33.2% MoM
Monthly Revenue 2026/07
$4.5M
▼ 44.8% MoM
Top 10 Market Share 2026/07
61.7%
Govee Lights Market Share & Sales Concentration on Amazon US — July 2026
The most-sold govee lights listing on Amazon US in July 2026 is ASIN B0991Q94KP (Brand: Govee), which sold 10,000 units at $13.49 apiece — equal to 11.0% of every unit tracked in this report.
The Top 10 ASINs account for 56,000 units and $2,040,710 in July 2026 — 61.7% of unit volume and 45.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Govee Lights' on Amazon
July 2026
Is 61.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0991Q94KP
Govee 16.4ft RGBIC LED Strip Lights, LED Lights for Bedroom, APP Control | DIY Multiple Colors on One Line, Color Changing Lights for Home Decor, Bluetooth Strip Lights with APP Control
10K
▲ 0.0%vs. prior month
$134.1K
latest month
12-month trend
B099WTN2TR
Govee RGBIC Floor Lamp Basic, 1000lm LED Corner Lamp, Black | Compatible with Alexa and Matter, Modern Floor Lamp with Music Sync and 16 Million DIY Colors, Standing Lamp for Bedroom
10K
▲ 0.0%vs. prior month
$690.2K
latest month
12-month trend
B09B7NQT2K
Govee Smart Light Bulbs, A19 Color Changing Light Bulb, 800 LM, E26 Base | Works with Matter, Alexa and Google Assistant, 16 Million Colors RGBWW, WiFi & Bluetooth LED Light Bulbs, Music Sync, 4 Pack
7K
▼ 30.0%vs. prior month
$276.8K
latest month
12-month trend
B099S9DXT7
Govee 32.8ft RGBIC LED Strip Lights, LED Lights for Bedroom, APP Control | DIY Multiple Colors on One Line, Color Changing Lights for Home Decor, Bluetooth Strip Lights with APP Control
5K
▼ 28.6%vs. prior month
$134.7K
latest month
12-month trend
B09VBZC2CX
Govee 100ft RGBIC LED Strip Lights, Work with Alexa and Google Assistant | LED Lights for Bedroom, WiFi App Control Segmented DIY Multiple Colors, Color Changing Light for Home Decor
5K
▼ 28.6%vs. prior month
$275.6K
latest month
12-month trend
B0C3TV6Q63
Govee LED Smart Light Bulbs, 1000LM RGBWW A19 75W E26 Base 2 Pack | Color Changing Light Bulb, Work with Matter Alexa and Google Assistant, Smart Bulbs for Bedroom, Living Room
5K
▼ 16.7%vs. prior month
$100.9K
latest month
12-month trend
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Trending Govee Lights Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09B7QNYHR booked 4K units at $18.98, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09B7QNYHR
Govee Smart Light Bulbs, A19 LED Light Bulb, 800 Lumen, E26 Base | Works with Matter Alexa & Google Assistant, RGBWW Color Changing Light Bulb, Music Sync, WiFi & Bluetooth Connection, 2 Pack
Price
$18.98
Rating
4.6
Reviews
27K
Latest month sales
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