Stretchy Bracelet String Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Stretchy Bracelet String sales on Amazon US totaled 109,950 units in July 2026 (▼ 0.3% vs. the prior month), generating an estimated $817,143 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.9% of unit volume and 60.4% of revenue, while a typical listing is priced at $7.97. The keyword itself pulled 18,529 Amazon queries over the same period (▼ 1.5% MoM).
Zooming out to the 12-month window ending July 2026, the stretchy bracelet string Top 50 moved 1,068,850 units and $7,730,826 in cumulative sales — an average of 89,071 units and $644,235 per month. Monthly throughput topped out at 110,300 units in June 2026 and dipped to 57,950 in May 2026, leaving the latest reading 21.4% higher than August 2025.
Stretchy Bracelet String Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
110K
▼ 0.3% MoM
Monthly Revenue 2026/07
$817.1K
▼ 0.1% MoM
Top 10 Market Share 2026/07
60.9%
Stretchy Bracelet String Market Share & Sales Concentration on Amazon US — July 2026
The most-sold stretchy bracelet string listing on Amazon US in July 2026 is ASIN B07D4J1MQ4 (Brand: PAXCOO), which sold 10,000 units at $6.99 apiece — equal to 9.1% of every unit tracked in this report.
The Top 10 ASINs account for 67,000 units and $493,830 in July 2026 — 60.9% of unit volume and 60.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Stretchy Bracelet String' on Amazon
July 2026
Is 60.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07D4J1MQ4
Paxcoo Elastic Bracelet String Cord Stretch Bead Cord for Jewelry Making and Bracelets Making
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B07YFBRZ3J
Friendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn, Craft Floss
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B08F49YVQP
LUSTEMBER 1mm Stretchy Bracelet String, Sturdy Rainbow Elastic String Elastic Cord for Jewelry Making, Necklaces, Beading and Crafts
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B089W5JG2F
LUSTEMBER Stretchy String for Bracelets, 4 Rolls 1 mm Sturdy Elastic String Elastic Cord for Jewelry Making, Necklaces, Beading (2 Black+ 2 White)
8K
▼ 20.0%vs. prior month
$79.9K
latest month
12-month trend
B08F7X79J9
LUSTEMBER Elastic String for Bracelets, 2 Rolls 1 mm Sturdy Stretchy Elastic Cord for Jewelry Making, Necklaces, Beading
6K
▲ 0.0%vs. prior month
$41.9K
latest month
12-month trend
B0DWS4SY4W
Stretchy String for Bracelets, 3 Rolls 1 mm 495 Feet Sturdy Elastic String Cord for Jewelry Making, Necklaces, Beading and Crafts (1.0mm (Black&Wihte&Rainbow))
6K
▲ 20.0%vs. prior month
$39.2K
latest month
12-month trend
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Best Stretchy Bracelet String Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LUSTEMBER is the best-performing stretchy bracelet string brand in July 2026, moving 28,000 units across 4 ASINs for 41.8% of Top 10 volume. PAXCOO follows with 15,000 units (22.4%), ahead of XLSFPY on 10,000 units (14.9%).
With 6 brands splitting the Top 10 and 79.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $7.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LUSTEMBER
4 ASINs in Top 10
41.8%
Units
28K
Revenue
$223.7K
Avg. price
$7.99
B08F49YVQP
$6.99·★4.7·4.9K revsLUSTEMBER 1mm Stretchy Bracelet String, Sturdy Rainbow Elastic String Elastic Cord for Jewelry Making, Necklaces, Beading and Crafts
Units sold10KB089W5JG2F
$9.99·★4.8·3.8K revsLUSTEMBER Stretchy String for Bracelets, 4 Rolls 1 mm Sturdy Elastic String Elastic Cord for Jewelry Making, Necklaces, Beading (2 Black+ 2 White)
Units sold8KB08F7X79J9
$6.99·★4.7·2.7K revsLUSTEMBER Elastic String for Bracelets, 2 Rolls 1 mm Sturdy Stretchy Elastic Cord for Jewelry Making, Necklaces, Beading
Units sold6KB0BZY33R4F
$7.99·★4.7·4.9K revsLUSTEMBER 1mm Bracelet String Elastic String, 330 Feet Sturdy Durable Rainbow Elastic Cord for Bracelets, Jewelry Making, Necklaces, Beading and Crafts
Units sold4K
PAXCOO
2 ASINs in Top 10
22.4%
Units
15K
Revenue
$104.8K
Avg. price
$6.99
B07D4J1MQ4
$6.99·★4.4·31K revsPaxcoo Elastic Bracelet String Cord Stretch Bead Cord for Jewelry Making and Bracelets Making
Units sold10KB07HBPGXJG
$6.99·★4.6·12.4K revsPaxcoo 0.8mm Elastic String, Stretchy Bracelet String Crystal String Bead Cord for Bracelet, Beading and Jewelry Making (120 m)
Units sold5K
XLSFPY
1 ASIN in Top 10
14.9%
Units
10K
Revenue
$59.9K
Avg. price
$5.99
B07YFBRZ3J
$5.99·★4.7·7K revsFriendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn, Craft Floss
Units sold10K
Trending Stretchy Bracelet String Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07HBPGXJG booked 5K units at $6.99, with ▲ 150.0% MoM change. On the growth side, B001TLFJVY leads positive momentum with ▲ 133.3% MoM growth on 700 units, with B0D91ZJY1Z close behind at ▲ 75.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07HBPGXJG
Paxcoo 0.8mm Elastic String, Stretchy Bracelet String Crystal String Bead Cord for Bracelet, Beading and Jewelry Making (120 m)
Price
$6.99
Rating
4.6
Reviews
12.4K
Latest month sales
B001TLFJVY
Beadalon Elasticity Bead String - Bracelet Cord, 0.8 mm/5 m, Clear | Latex-Free Rubber Stretch Cord, Tangle-Free Spooled Design, Elastic Cord for Bracelet Making & Jewelry Crafts, Made in USA
Price
$4.99
Rating
4.6
Reviews
2.3K
Latest month sales
B0D91ZJY1Z
Meuvcol Jewelry Bracelet Glue for Elastic String Knot,2 Pcs Clear Clay Beads Glue for Bead Charms, Punctuation Beads, Jewelry Bracelet Making Supplies Kit for Plastic Bracelet Stretchy Cord (100g)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.3
Reviews
5.5K
Latest month sales
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