Pony Bead String Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pony Bead String sales on Amazon US totaled 141,500 units in July 2026 (▲ 6.7% vs. the prior month), generating an estimated $1,603,939 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.5% of unit volume and 43.6% of revenue, while a typical listing is priced at $12.42. The keyword itself pulled 17,811 Amazon queries over the same period (▼ 26.9% MoM).
Zooming out to the 12-month window ending July 2026, the pony bead string Top 50 moved 1,162,400 units and $11,534,463 in cumulative sales — an average of 96,867 units and $961,205 per month. Monthly throughput topped out at 141,500 units in July 2026 and dipped to 67,200 in May 2026, leaving the latest reading 52.3% higher than August 2025.
Pony Bead String Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
141.5K
▲ 6.7% MoM
Monthly Revenue 2026/07
$1.6M
▲ 13.0% MoM
Top 10 Market Share 2026/07
49.5%
Pony Bead String Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pony bead string listing on Amazon US in July 2026 is ASIN B07D4J1MQ4 (Brand: PAXCOO), which sold 10,000 units at $6.99 apiece — equal to 7.1% of every unit tracked in this report.
The Top 10 ASINs account for 70,000 units and $699,770 in July 2026 — 49.5% of unit volume and 43.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pony Bead String' on Amazon
July 2026
Is 49.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07D4J1MQ4
Paxcoo Elastic Bracelet String Cord Stretch Bead Cord for Jewelry Making and Bracelets Making
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B08F49YVQP
LUSTEMBER 1mm Stretchy Bracelet String, Sturdy Rainbow Elastic String Elastic Cord for Jewelry Making, Necklaces, Beading and Crafts
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B089W5JG2F
LUSTEMBER Stretchy String for Bracelets, 4 Rolls 1 mm Sturdy Elastic String Elastic Cord for Jewelry Making, Necklaces, Beading (2 Black+ 2 White)
8K
▼ 20.0%vs. prior month
$79.9K
latest month
12-month trend
B0CQJDDSN7
LIS HEGENSA 24Color 1000PCS Kandi Pony Beads Bracelets Jewelry Making Kits | Necklace Hair Braiding Letter Beads and Charms for DIY Hair Braiding, Craft and Gift for Girls
8K
▲ 14.3%vs. prior month
$54.2K
latest month
12-month trend
B08F7X79J9
LUSTEMBER Elastic String for Bracelets, 2 Rolls 1 mm Sturdy Stretchy Elastic Cord for Jewelry Making, Necklaces, Beading
6K
▲ 0.0%vs. prior month
$41.9K
latest month
12-month trend
B09LPZWSX8
Simetufy 1200Pcs Pony Beads for Bracelet Making, Multi-Colored 6x9mm | 24 Colors Plastic Kandi Beads for Hair Braiding DIY Key Chains Crafts Kandi Jewelry Ornaments Decorations
6K
▲ 0.0%vs. prior month
$35.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pony Bead String Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LUSTEMBER is the best-performing pony bead string brand in July 2026, moving 24,000 units across 3 ASINs for 34.3% of Top 10 volume. PAXCOO follows with 15,000 units (21.4%), ahead of Simetufy on 12,000 units (17.1%).
With 6 brands splitting the Top 10 and 72.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $18.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LUSTEMBER
3 ASINs in Top 10
34.3%
Units
24K
Revenue
$191.8K
Avg. price
$7.99
B08F49YVQP
$6.99·★4.7·4.9K revsLUSTEMBER 1mm Stretchy Bracelet String, Sturdy Rainbow Elastic String Elastic Cord for Jewelry Making, Necklaces, Beading and Crafts
Units sold10KB089W5JG2F
$9.99·★4.8·3.8K revsLUSTEMBER Stretchy String for Bracelets, 4 Rolls 1 mm Sturdy Elastic String Elastic Cord for Jewelry Making, Necklaces, Beading (2 Black+ 2 White)
Units sold8KB08F7X79J9
$6.99·★4.7·2.7K revsLUSTEMBER Elastic String for Bracelets, 2 Rolls 1 mm Sturdy Stretchy Elastic Cord for Jewelry Making, Necklaces, Beading
Units sold6K
PAXCOO
2 ASINs in Top 10
21.4%
Units
15K
Revenue
$104.8K
Avg. price
$6.99
B07D4J1MQ4
$6.99·★4.4·31K revsPaxcoo Elastic Bracelet String Cord Stretch Bead Cord for Jewelry Making and Bracelets Making
Units sold10KB07HBPGXJG
$6.99·★4.6·12.4K revsPaxcoo 0.8mm Elastic String, Stretchy Bracelet String Crystal String Bead Cord for Bracelet, Beading and Jewelry Making (120 m)
Units sold5K
Simetufy
2 ASINs in Top 10
17.1%
Units
12K
Revenue
$209.9K
Avg. price
$18.49
B09LPZWSX8
$6.99·★4.7·4.4K revsSimetufy 1200Pcs Pony Beads for Bracelet Making, Multi-Colored 6x9mm | 24 Colors Plastic Kandi Beads for Hair Braiding DIY Key Chains Crafts Kandi Jewelry Ornaments Decorations
Units sold6KB0FPQ4S2TR
$29.99·★4.7·538 revsSimetufy 10000Pcs Pony Beads Bulk 30 Colors for Kandi Bracelet Making | DIY Key Chains Rainbow Hair Braiding Kids Jewelry Crafts Gifts (5.73lb,3 Tier Stackable Organizer）
Units sold6K
Trending Pony Bead String Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07HBPGXJG booked 5K units at $6.99, with ▲ 150.0% MoM change. On the growth side, B0GVS5D2G1 leads positive momentum with ▲ 328.6% MoM growth on 3K units, with B0CFHFMHBL close behind at ▲ 150.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07HBPGXJG
Paxcoo 0.8mm Elastic String, Stretchy Bracelet String Crystal String Bead Cord for Bracelet, Beading and Jewelry Making (120 m)
Price
$6.99
Rating
4.6
Reviews
12.4K
Latest month sales
B0GVS5D2G1
Simetufy 10000PCS Pony Beads Bulk, 48 Colors Kandi Bracelet Making Kit | 6x9mm Rainbow Hair Braiding Key Chains Kids DIY Jewelry Crafts Gifts (5.73LB, 8 Tier Stackable Organizer with 2 Handles）
Price
$29.69
Rating
4.6
Reviews
204
Latest month sales
B0CFHFMHBL
Fandamei Lanyard String Kit, 12 Colors Plastic Lacing Cord, Bright and Glitter Color, Lanyard String for Crafts, Bracelets and Jewelry Making Weaving Kit for Craft DIY
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
572
Latest month sales
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