Strawberry Squishy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Strawberry Squishy sales on Amazon US totaled 66,300 units in July 2026 (▼ 11.3% vs. the prior month), generating an estimated $814,435 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.4% of unit volume and 70.8% of revenue, while a typical listing is priced at $12.90. The keyword itself pulled 82,186 Amazon queries over the same period (▼ 12.4% MoM).
Zooming out to the 12-month window ending July 2026, the strawberry squishy Top 50 moved 303,250 units and $3,989,795 in cumulative sales — an average of 25,271 units and $332,483 per month. Monthly throughput topped out at 73,150 units in June 2026 and dipped to 3,700 in August 2025, leaving the latest reading 1691.9% higher than August 2025.
Strawberry Squishy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
66.3K
▼ 11.3% MoM
Monthly Revenue 2026/07
$814.4K
▼ 11.0% MoM
Top 10 Market Share 2026/07
75.4%
Strawberry Squishy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold strawberry squishy listing on Amazon US in July 2026 is ASIN B0GVHJJCQC (Brand: Glyrnur), which sold 10,000 units at $9.99 apiece — equal to 15.1% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 50,000 units and $576,390 in July 2026 — 75.4% of unit volume and 70.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Strawberry Squishy' on Amazon
July 2026
Is 75.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0GVHJJCQC
Strawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0F7M16P52
Butter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy cheese squishy back to school
9K
▼ 55.0%vs. prior month
$54.2K
latest month
12-month trend
B071LHQQLT
Squishy Gold Mango Colossal Slow Rising Scented Fruit Squishies
7K
▲ 75.0%vs. prior month
$90.9K
latest month
12-month trend
B0GBVG9JQV
30 Pack Squishy Toys for Kids, Mini Mochi Squishies, Cute Kawaii Animal Squishy Pack, Soft Fidget Toys, Sensory Squeeze Toys, Party Favors, Goodie Bags Stuffers for Kids, Classroom Prizes
6K
▲ 500.0%vs. prior month
$51.2K
latest month
12-month trend
B0F5HFBTD6
3Pcs Big Taba Squishies Strawberry, Cute Strawberry Squeeze Toys | Upgrade Fruit Squishies, Kawaii Sticky Stress Toy, Clear Fidget Toys, Valentines Gift for Kids, Girls Birthday Gift Ideas
6K
▼ 25.0%vs. prior month
$85.6K
latest month
12-month trend
B0FBXZYRG9
10 Pack Taba Squishy Toys kit with Toy Box-Squeeze Toys Squishy Fun Box | Kawaii Squishies Stress Relief Toys Party Favors for Kids , Squishy Fidget Toys for Kids , Birthday Gifts Toys for Girls 8-10
5K
▼ 16.7%vs. prior month
$69.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Strawberry Squishy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Glyrnur is the best-performing strawberry squishy brand in July 2026, moving 10,000 units across 1 ASIN for 20.0% of Top 10 volume. Generic follows with 9,000 units (18.0%), ahead of Areedy on 7,000 units (14.0%).
Volume is spread across 10 brands, with the top three holding 52.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $12.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Glyrnur
1 ASIN in Top 10
20.0%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B0GVHJJCQC
$9.99·★3.1·437 revsStrawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
Units sold10K
Generic
1 ASIN in Top 10
18.0%
Units
9K
Revenue
$54.2K
Avg. price
$5.99
B0F7M16P52
$5.99·★3.9·1.7K revsButter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy cheese squishy back to school
Units sold9K
Areedy
1 ASIN in Top 10
14.0%
Units
7K
Revenue
$90.9K
Avg. price
$12.99
B071LHQQLT
$12.99·★4.4·2.3K revsSquishy Gold Mango Colossal Slow Rising Scented Fruit Squishies
Units sold7K
Trending Strawberry Squishy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B073RCJBXL booked 1K units at $27.99, with ▲ 11.1% MoM change. On the growth side, B0GBVG9JQV leads positive momentum with ▲ 500.0% MoM growth on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B073RCJBXL
6PCS Jumbo Squishies Slow Rising Strawberry Peach Banana Lemon Watermelon Pineapple Charms Fruit Squishies Cream Scented Stress Relief Kawaii Toys for Kids and Adults
Price
$27.99
Rating
4.4
Reviews
1.9K
Latest month sales
B094RS5265
Aurora Palm Pals 4.5" Juicy Strawberry Adorable Plush | Bean-filled understuffed bodies with collectible personalities
Price
$8.29
Rating
4.9
Reviews
613
Latest month sales
B0GBVG9JQV
30 Pack Squishy Toys for Kids, Mini Mochi Squishies, Cute Kawaii Animal Squishy Pack, Soft Fidget Toys, Sensory Squeeze Toys, Party Favors, Goodie Bags Stuffers for Kids, Classroom Prizes
Unlock to view ASIN details and product titles
Price
$7.98
Rating
4.6
Reviews
208
Latest month sales
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