Stoneware Dinnerware Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Stoneware Dinnerware Set sales on Amazon US totaled 23,350 units in July 2026 (▼ 35.0% vs. the prior month), generating an estimated $1,451,427 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.0% of unit volume and 47.2% of revenue, while a typical listing is priced at $70.91. The keyword itself pulled 25,780 Amazon queries over the same period (▲ 11.1% MoM).
Zooming out to the 12-month window ending July 2026, the stoneware dinnerware set Top 50 moved 302,900 units and $17,995,393 in cumulative sales — an average of 25,242 units and $1,499,616 per month. Monthly throughput topped out at 41,150 units in November 2025 and dipped to 12,650 in May 2026, leaving the latest reading 0.6% higher than August 2025.
Stoneware Dinnerware Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
23.4K
▼ 35.0% MoM
Monthly Revenue 2026/07
$1.5M
▼ 34.8% MoM
Top 10 Market Share 2026/07
57.0%
Stoneware Dinnerware Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold stoneware dinnerware set listing on Amazon US in July 2026 is ASIN B00R790CLY (Brand: Corelle), which sold 3,000 units at $69.99 apiece — equal to 12.8% of every unit tracked in this report.
The Top 10 ASINs account for 13,300 units and $685,128 in July 2026 — 57.0% of unit volume and 47.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Stoneware Dinnerware Set' on Amazon
July 2026
Is 57.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00R790CLY
Corelle Vitrelle 18-Piece Service for 6 Dinnerware Set Triple Layer Glass and Chip Resistant, Lightweight Round Plates and Bowls Set, Winter Frost White
3K
▼ 62.5%vs. prior month
$207.2K
latest month
12-month trend
B0FNR6QG8S
Umite Chef Dinnerware Set for 4, 12 Pieces Plates and Bowls Set | Scratch Resistant Ceramic Dishes, Porcelain Dinner Set, Microwave & Dishwasher Safe, Cream White Kitchen Stoneware Dinnerware
3K
▲ 0.0%vs. prior month
$127.7K
latest month
12-month trend
B0157FD02C
Amazon Basics 16-Piece Porcelain Dinnerware Set, Microwave and Dishwasher Safe, Service for 4, Plates, Bowls and Mugs, White
1K
▲ 0.0%vs. prior month
$43.6K
latest month
12-month trend
B019EEUQ2O
Amazon Basics Porcelain Dinnerware Set, Microwave and Dishwasher Safe, Service for 6, 18-Piece, Plates, Bowls, White
1K
▼ 50.0%vs. prior month
$52.2K
latest month
12-month trend
B075ZX9G4H
Gibson Home Rockaway 12-Piece Stoneware Dinnerware Set, Matte Finish, Service for 4, Modern Ceramic Plates and Bowls, Microwave & Dishwasher Safe – Soft Gray - Service for 4
1K
▲ 11.1%vs. prior month
$39K
latest month
12-month trend
B09TGCVNNN
Gibson Home Plates and Bowls Sets - Dinnerware Set for 4, 16-Piece White Dishes — Ceramic Dish Set| Microwave & Dishwasher Safe Dishes - Oslo Collection
1K
▼ 66.7%vs. prior month
$55K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Stoneware Dinnerware Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Corelle is the best-performing stoneware dinnerware set brand in July 2026, moving 3,000 units across 1 ASIN for 22.6% of Top 10 volume. Umite Chef follows with 3,000 units (22.6%), ahead of Amazon Basics on 2,800 units (21.1%).
With 7 brands splitting the Top 10 and 66.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $43.99 to $69.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Corelle
1 ASIN in Top 10
22.6%
Units
3K
Revenue
$207.2K
Avg. price
$69.99
B00R790CLY
$69.99·★4.7·20.8K revsCorelle Vitrelle 18-Piece Service for 6 Dinnerware Set Triple Layer Glass and Chip Resistant, Lightweight Round Plates and Bowls Set, Winter Frost White
Units sold3K
Umite Chef
1 ASIN in Top 10
22.6%
Units
3K
Revenue
$127.7K
Avg. price
$43.99
B0FNR6QG8S
$43.99·★4.6·362 revsUmite Chef Dinnerware Set for 4, 12 Pieces Plates and Bowls Set | Scratch Resistant Ceramic Dishes, Porcelain Dinner Set, Microwave & Dishwasher Safe, Cream White Kitchen Stoneware Dinnerware
Units sold3K
Amazon Basics
3 ASINs in Top 10
21.1%
Units
2.8K
Revenue
$132.1K
Avg. price
$46.61
B0157FD02C
$38.96·★4.6·9.7K revsAmazon Basics 16-Piece Porcelain Dinnerware Set, Microwave and Dishwasher Safe, Service for 4, Plates, Bowls and Mugs, White
Units sold1KB019EEUQ2O
$54.99·★4.6·18.7K revsAmazon Basics Porcelain Dinnerware Set, Microwave and Dishwasher Safe, Service for 6, 18-Piece, Plates, Bowls, White
Units sold1KB07F7SP7PY
$45.89·★4.6·25.1K revsAmazon Basics 18-Piece Complete Kitchen Dinnerware Set, Microwave and Dishwasher Safe, Plates, Dishes, Bowls, Swirl, Heat Resistant, Service for 6, Everyday Use
Units sold800
Trending Stoneware Dinnerware Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CNQZPGR2 booked 1K units at $69.99, with ▲ 100.0% MoM change. On the growth side, B0FY4FLXPZ leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0C492G5HW close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CNQZPGR2
Pokini Stoneware Dinnerware Sets for 4, 12pcs Plates and Bowls Sets Dishes | Reactive Glaze Ceramic Dish Set, Microwave & Dishwasher Safe, Highly Chip and Crack Resistant Dishware sets, Brown Green
Price
$69.99
Rating
4.7
Reviews
1.3K
Latest month sales
B0FY4FLXPZ
Sango 12-Piece Luxury Porcelain Dinnerware Set for 4- Glossy White Plates and Bowls Sets with Wildflower Patterns and Gold Rims, Ceramic Dish Set, Elegant Dishes for Everyday Dining, Gansevoort
Price
$89.99
Rating
4.7
Reviews
69
Latest month sales
B0C492G5HW
Pokini Stoneware Dinnerware Sets for 4, 12pcs Plates and Bowls Sets Dishes | Reactive Glaze Ceramic Dish Set, Microwave & Dishwasher Safe, Highly Chip and Crack Resistant Dishware sets, Gradient Green
Unlock to view ASIN details and product titles
Price
$55.99
Rating
4.7
Reviews
1.3K
Latest month sales
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