Stanley 40 Oz Tumbler Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Stanley 40 Oz Tumbler sales on Amazon US totaled 85,300 units in July 2026 (▼ 24.9% vs. the prior month), generating an estimated $2,374,126 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.1% of unit volume and 42.5% of revenue, while a typical listing is priced at $31.06. The keyword itself pulled 30,574 Amazon queries over the same period (▼ 14.7% MoM).
Zooming out to the 12-month window ending July 2026, the stanley 40 oz tumbler Top 50 moved 1,074,550 units and $29,821,166 in cumulative sales — an average of 89,546 units and $2,485,097 per month. Monthly throughput topped out at 163,850 units in November 2025 and dipped to 46,050 in May 2026, leaving the latest reading 18.7% lower than August 2025.
Stanley 40 Oz Tumbler Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
85.3K
▼ 24.9% MoM
Monthly Revenue 2026/07
$2.4M
▼ 28.5% MoM
Top 10 Market Share 2026/07
48.1%
Stanley 40 Oz Tumbler Market Share & Sales Concentration on Amazon US — July 2026
The most-sold stanley 40 oz tumbler listing on Amazon US in July 2026 is ASIN B0BVWC2RT4 (Brand: Beonsky), which sold 10,000 units at $5.99 apiece — equal to 11.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 41,000 units and $1,008,830 in July 2026 — 48.1% of unit volume and 42.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Stanley 40 Oz Tumbler' on Amazon
July 2026
Is 48.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BVWC2RT4
Replacement Straw Compatible with Stanley 40 oz 30 oz Cup Tumbler, 6 Pack Reusable Straw with Cleaning Brush, Plastic, Clear
10K
▲ 0.0%vs. prior month
$55.8K
latest month
12-month trend
B0FJZ73FSD
Owala FreeSip Sway Stainless Steel Water Bottle 40 oz Off Road
5K
▼ 50.0%vs. prior month
$224.9K
latest month
12-month trend
B0CRCB4FTM
Owala FreeSip Kids Stainless Steel Water Bottle 16 oz Misty Horizon
4K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B0C768WC78
HydroJug Traveler 40oz, Insulated Tumbler with Handle & Straw, Sage | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe
4K
▼ 33.3%vs. prior month
$136.7K
latest month
12-month trend
B0CRMP3RQT
STANLEY Quencher H2.0 Flow State Tumbler, 40 oz, Peony | Handle and Straw | 3-Position Lid | Cup Holder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free
4K
▲ 0.0%vs. prior month
$146.2K
latest month
12-month trend
B0DR9PMK1W
STANLEY IceFlow 2.0 Flip Straw Tumbler, 30 oz, Black 2.0 | Easy Carry Handle | Twist On Lid and Flip Up Straw | Leak Resistant Water Bottle | Insulated Stainless Steel | BPA-Free
3K
▲ 0.0%vs. prior month
$105K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Stanley 40 Oz Tumbler Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
STANLEY is the best-performing stanley 40 oz tumbler brand in July 2026, moving 12,000 units across 4 ASINs for 29.3% of Top 10 volume. Beonsky follows with 10,000 units (24.4%), ahead of Owala on 9,000 units (22.0%).
With 6 brands splitting the Top 10 and 75.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $34.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
STANLEY
4 ASINs in Top 10
29.3%
Units
12K
Revenue
$346.2K
Avg. price
$30.00
B0CRMP3RQT
$45.00·★4.7·204.1K revsSTANLEY Quencher H2.0 Flow State Tumbler, 40 oz, Peony | Handle and Straw | 3-Position Lid | Cup Holder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free
Units sold4KB0DR9PMK1W
$35.00·★4.7·73.6K revsSTANLEY IceFlow 2.0 Flip Straw Tumbler, 30 oz, Black 2.0 | Easy Carry Handle | Twist On Lid and Flip Up Straw | Leak Resistant Water Bottle | Insulated Stainless Steel | BPA-Free
Units sold3KB0BTMXHKS1
$15.00·★4.8·8.3K revsStanley Quencher Tumbler Straws | Reusable Replacement Straws for Tumbler with Handle | Stainless Steel Drinking Cup Accessory | BPA-Free
Units sold3KB0H1YP71W7
$25.00·★4.7·7.9K revsSTANLEY IceFlow Flip Straw 2.0 Bottle, 24 oz, Sorbet Garden | Easy Carry Handle | Twist On Lid and Flip Up Straw | Lightweight Water Bottle | Insulated Stainless Steel | BPA-Free
Units sold2K
Beonsky
1 ASIN in Top 10
24.4%
Units
10K
Revenue
$55.8K
Avg. price
$5.99
B0BVWC2RT4
$5.99·★4.7·12.2K revsReplacement Straw Compatible with Stanley 40 oz 30 oz Cup Tumbler, 6 Pack Reusable Straw with Cleaning Brush, Plastic, Clear
Units sold10K
Owala
2 ASINs in Top 10
22.0%
Units
9K
Revenue
$324.9K
Avg. price
$34.99
B0FJZ73FSD
$44.99·★4.6·11.1K revsOwala FreeSip Sway Stainless Steel Water Bottle 40 oz Off Road
Units sold5KB0CRCB4FTM
$24.99·★4.6·135.2K revsOwala FreeSip Kids Stainless Steel Water Bottle 16 oz Misty Horizon
Units sold4K
Trending Stanley 40 Oz Tumbler Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BZZT7D5V booked 3K units at $36.99, with ▲ 0.0% MoM change. On the growth side, B0F7LS2P47 leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BZZT7D5V
RAYMYLO Insulated Water Bottle 64 oz, Triple Wall Vacuum Stainless Steel | (Cold for 48 Hrs), Leak Proof & Non-BPA, Half Gallon Water Flask Jug with Paracord Handle & Straw Spout Lids
Price
$36.99
Rating
4.6
Reviews
18.1K
Latest month sales
B0H1YP71W7
STANLEY IceFlow Flip Straw 2.0 Bottle, 24 oz, Sorbet Garden | Easy Carry Handle | Twist On Lid and Flip Up Straw | Lightweight Water Bottle | Insulated Stainless Steel | BPA-Free
Price
$25.00
Rating
4.7
Reviews
7.9K
Latest month sales
B0F7LS2P47
2 Pack Stanley Lid Replacement 40 oz, with Leak Proof and Flip Straw Lid, Stanley Cup Accessories, for Stanley Quencher H2.0 40 oz Tumbler (Only), BPA Free (Milk White)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.2
Reviews
1.4K
Latest month sales
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