Stitch Plush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Stitch Plush sales on Amazon US totaled 24,450 units in July 2026 (▼ 13.2% vs. the prior month), generating an estimated $402,633 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.3% of unit volume and 47.9% of revenue, while a typical listing is priced at $20.77. The keyword itself pulled 7,581 Amazon queries over the same period (▼ 31.9% MoM).
Zooming out to the 12-month window ending July 2026, the stitch plush Top 50 moved 554,900 units and $12,743,424 in cumulative sales — an average of 46,242 units and $1,061,952 per month. Monthly throughput topped out at 168,100 units in December 2025 and dipped to 15,750 in May 2026, leaving the latest reading 12.5% lower than August 2025.
Stitch Plush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
24.4K
▼ 13.2% MoM
Monthly Revenue 2026/07
$402.6K
▼ 19.1% MoM
Top 10 Market Share 2026/07
59.3%
Stitch Plush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold stitch plush listing on Amazon US in July 2026 is ASIN B0DNRM5XTY (Brand: Betty Crocker), which sold 3,000 units at $3.19 apiece — equal to 12.3% of every unit tracked in this report.
The Top 10 ASINs account for 14,500 units and $192,751 in July 2026 — 59.3% of unit volume and 47.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Stitch Plush' on Amazon
July 2026
Is 59.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0DNRM5XTY
Disney Stitch Fruit Flavored Snacks, 8 oz, 10 Pouches | Gluten Free, Fat Free, 80 Calories Per Serving, No Colors From Artificial Sources, Excellent Source Of Vitamin C
3K
▼ 25.0%vs. prior month
$9.2K
latest month
12-month trend
B0FXYG3QP3
HAPPY HAUL Disney Stitch Sleepy Stars Vinyl Plush Clip-on Surprise Toy | Drop 2 Blind Box Collectible Stuffed Toy, 5.5-Inch Plush with Vinyl Face by Just Play, Short-Run Drop, Ages 8+
3K
vs. prior month
$31.2K
latest month
12-month trend
B0CFBCJL3K
Emotional Support Dumplings, Cuddly Stuffed Animals by Relatable | Squishy Toys and Plushies, Gift Ideas for Loved Ones of All Ages, Includes 5 Plushies with Carrying Basket
2K
▲ 0.0%vs. prior month
$34K
latest month
12-month trend
B08GYCRTL4
Bingo & Bluey Plush Toys 2-Pack, Soft Deluxe Fabric, Embroidered | Cuddly stuffed animals for show time, story time, or naps; Bluey toys for preschoolers and fans ages 3+
1K
▲ 0.0%vs. prior month
$16K
latest month
12-month trend
B08XC6CLSJ
Disney Baby Lilo & Stitch Soft Huggable Stuffed Animal Cute Plush Toy for Toddler Boys and Girls, Gift for Kids, Blue Stitch 15 Inches
1K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B0D2671V59
Stitch Lip Gloss Set, 10-Piece Plant-Based, Ages 3+
1K
▼ 50.0%vs. prior month
$10K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Stitch Plush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Betty Crocker is the best-performing stitch plush brand in July 2026, moving 3,000 units across 1 ASIN for 20.7% of Top 10 volume. HAPPY HAUL follows with 3,000 units (20.7%), ahead of WHAT DO YOU MEME? on 2,000 units (13.8%).
Volume is spread across 9 brands, with the top three holding 55.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.19 to $16.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Betty Crocker
1 ASIN in Top 10
20.7%
Units
3K
Revenue
$9.2K
Avg. price
$3.19
B0DNRM5XTY
$3.19·★4.8·1.2K revsDisney Stitch Fruit Flavored Snacks, 8 oz, 10 Pouches | Gluten Free, Fat Free, 80 Calories Per Serving, No Colors From Artificial Sources, Excellent Source Of Vitamin C
Units sold3K
HAPPY HAUL
1 ASIN in Top 10
20.7%
Units
3K
Revenue
$31.2K
Avg. price
$9.97
B0FXYG3QP3
$9.97·★4.5·71 revsHAPPY HAUL Disney Stitch Sleepy Stars Vinyl Plush Clip-on Surprise Toy | Drop 2 Blind Box Collectible Stuffed Toy, 5.5-Inch Plush with Vinyl Face by Just Play, Short-Run Drop, Ages 8+
Units sold3K
WHAT DO YOU MEME?
1 ASIN in Top 10
13.8%
Units
2K
Revenue
$34K
Avg. price
$16.99
B0CFBCJL3K
$16.99·★4.8·8.6K revsEmotional Support Dumplings, Cuddly Stuffed Animals by Relatable | Squishy Toys and Plushies, Gift Ideas for Loved Ones of All Ages, Includes 5 Plushies with Carrying Basket
Units sold2K
Trending Stitch Plush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B09NMJTL53 leads positive momentum with ▲ 900.0% MoM growth on 500 units, with B0C8347KMJ close behind at ▲ 300.0% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09NMJTL53
Disney Stitch Small Plush Stitch and Pineapple, Stuffed Animal, Blue, Alien, Kids Toys for Ages 2 Up by Just Play
Price
$10.99
Rating
4.8
Reviews
819
Latest month sales
B0C8347KMJ
Squishmallows Disney Original 10-Inch Stitch HugMees - Medium-Sized Ultrasoft Official Jazwares Plush
Price
$15.99
Rating
4.7
Reviews
1.3K
Latest month sales
B0BKLQ2BHG
Disney Classics Lil Friends Stitch and Scrump Plush Stuffed Animal
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.8
Reviews
839
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this stitch plush report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card