The Amazing Digital Circus Merch Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
The Amazing Digital Circus Merch sales on Amazon US totaled 25,250 units in July 2026 (▼ 9.8% vs. the prior month), generating an estimated $396,084 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.2% of unit volume and 71.4% of revenue, while a typical listing is priced at $20.62. The keyword itself pulled 4,922 Amazon queries over the same period (▼ 69.6% MoM).
Zooming out to the 12-month window ending July 2026, the the amazing digital circus merch Top 50 moved 379,500 units and $5,971,782 in cumulative sales — an average of 31,625 units and $497,648 per month. Monthly throughput topped out at 100,300 units in December 2025 and dipped to 13,000 in August 2025, leaving the latest reading 94.2% higher than August 2025.
The Amazing Digital Circus Merch Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
25.3K
▼ 9.8% MoM
Monthly Revenue 2026/07
$396.1K
▼ 4.1% MoM
Top 10 Market Share 2026/07
77.2%
The Amazing Digital Circus Merch Market Share & Sales Concentration on Amazon US — July 2026
The most-sold the amazing digital circus merch listing on Amazon US in July 2026 is ASIN B0CM5L2YFM (Brand: Matassari), which sold 5,000 units at $8.48 apiece — equal to 19.8% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 19,500 units and $282,953 in July 2026 — 77.2% of unit volume and 71.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'The Amazing Digital Circus Merch' on Amazon
July 2026
Is 77.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CM5L2YFM
Matassari 550pcs Fidget Toy, Sensory Toys for Adults & Teens（Colour） | At work or parties, shape, stack, relax and unwind; a fun gift for birthdays, Christmas and stocking stuffers
5K
▼ 44.4%vs. prior month
$47.6K
latest month
12-month trend
B082413MWQ
MerryXD Chubby Blob Seal Pillow,Stuffed Cotton Plush Animal Toy Cute Ocean Small(13 in)
4K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B09995133G
Magnetic Rings Fidget Toy Set, Idea ADHD Fidget Toys, Adult Fidget Magnets Spinner Rings for Anxiety Relief Therapy, Fidget Pack Great Gift for Adults Teens Kids Easter Basket Stuffers (3PCS)
2K
▼ 33.3%vs. prior month
$20K
latest month
12-month trend
B0D3BW4QQ6
MerryXD 6 Pack Assembly Completed T13 3D Action Figure,Dummy Nova Titan Lucky 13 Action Figure 3D Printed Multi-Jointed Movable Toy
2K
▲ 0.0%vs. prior month
$49K
latest month
12-month trend
B0DLKTLYZR
The Amazing Digital Circus Plush,10" Jax Plushies Toy Gift, Cute Stuffed Figure Doll for Kids and Adults, Birthday Halloween Christmas Choice for Boys Girls
2K
▲ 0.0%vs. prior month
$49.6K
latest month
12-month trend
B0CH9TWC91
inkArts Shark Blanket Hoodie Onesie for Adult & Kid, Wearable Shark Sleeping Bag, Soft Cozy Onesie Costume
1K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best The Amazing Digital Circus Merch Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MerryXD is the best-performing the amazing digital circus merch brand in July 2026, moving 6,000 units across 2 ASINs for 30.8% of Top 10 volume. Matassari follows with 5,000 units (25.6%), ahead of Amazing Digital Circus on 2,600 units (13.3%).
With 7 brands splitting the Top 10 and 69.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.48 to $17.24, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MerryXD
2 ASINs in Top 10
30.8%
Units
6K
Revenue
$89K
Avg. price
$17.24
B082413MWQ
$11.99·★4.5·15.3K revsMerryXD Chubby Blob Seal Pillow,Stuffed Cotton Plush Animal Toy Cute Ocean Small(13 in)
Units sold4KB0D3BW4QQ6
$22.49·★4.2·2.9K revsMerryXD 6 Pack Assembly Completed T13 3D Action Figure,Dummy Nova Titan Lucky 13 Action Figure 3D Printed Multi-Jointed Movable Toy
Units sold2K
Matassari
1 ASIN in Top 10
25.6%
Units
5K
Revenue
$47.6K
Avg. price
$8.48
B0CM5L2YFM
$8.48·★4.4·2.5K revsMatassari 550pcs Fidget Toy, Sensory Toys for Adults & Teens（Colour） | At work or parties, shape, stack, relax and unwind; a fun gift for birthdays, Christmas and stocking stuffers
Units sold5K
Amazing Digital Circus
3 ASINs in Top 10
13.3%
Units
2.6K
Revenue
$37.5K
Avg. price
$12.92
B0G3SBKK6K
$11.88·★5.0·28 revsPomni Vinyl Figure, Abstracted Collection | 4in boxed collectible with collector card, licensed design; 4 to collect, for fans and collectors
Units sold900B0G3RN4Q2M
$11.88·★5.0·29 revsCaine Vinyl Figure, Abstracted Collection | 4in boxed collectible with collector card, licensed design; 4 to collect, for fans and collectors
Units sold900B0G3RSXDHQ
$14.99·★4.7·24 revsGangle, Abstracted Collection, Quality 4"/10.1 cm Boxed Collectible Vinyl Figure with Collector Card, 4 to Collect: Pomni, Caine, Gangle, and Jax
Units sold800
Trending The Amazing Digital Circus Merch Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G3SBKK6K booked 900 units at $11.88.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G3SBKK6K
Pomni Vinyl Figure, Abstracted Collection | 4in boxed collectible with collector card, licensed design; 4 to collect, for fans and collectors
Price
$11.88
Rating
5.0
Reviews
28
Latest month sales
B0G3RN4Q2M
Caine Vinyl Figure, Abstracted Collection | 4in boxed collectible with collector card, licensed design; 4 to collect, for fans and collectors
Price
$11.88
Rating
5.0
Reviews
29
Latest month sales
B0G3RSXDHQ
Gangle, Abstracted Collection, Quality 4"/10.1 cm Boxed Collectible Vinyl Figure with Collector Card, 4 to Collect: Pomni, Caine, Gangle, and Jax
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.7
Reviews
24
Latest month sales
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