Squishmallow Squishy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Squishmallow Squishy sales on Amazon US totaled 119,150 units in July 2026 (▼ 16.0% vs. the prior month), generating an estimated $1,335,748 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.2% of unit volume and 43.1% of revenue, while a typical listing is priced at $12.66. The keyword itself pulled 21,127 Amazon queries over the same period (▲ 6.7% MoM).
Zooming out to the 12-month window ending July 2026, the squishmallow squishy Top 50 moved 835,950 units and $9,520,763 in cumulative sales — an average of 69,663 units and $793,397 per month. Monthly throughput topped out at 141,650 units in June 2026 and dipped to 29,800 in September 2025, leaving the latest reading 293.2% higher than August 2025.
Squishmallow Squishy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
119.2K
▼ 16.0% MoM
Monthly Revenue 2026/07
$1.3M
▼ 6.7% MoM
Top 10 Market Share 2026/07
51.2%
Squishmallow Squishy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold squishmallow squishy listing on Amazon US in July 2026 is ASIN B0GH7H2GZF (Brand: Midou), which sold 10,000 units at $3.99 apiece — equal to 8.4% of every unit tracked in this report.
The Top 10 ASINs account for 61,000 units and $575,870 in July 2026 — 51.2% of unit volume and 43.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Squishmallow Squishy' on Amazon
July 2026
Is 51.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GH7H2GZF
Midou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
10K
▼ 66.7%vs. prior month
$53.7K
latest month
12-month trend
B0GVHJJCQC
Strawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B071LHQQLT
Squishy Gold Mango Colossal Slow Rising Scented Fruit Squishies
7K
▲ 75.0%vs. prior month
$90.9K
latest month
12-month trend
B0G36WHC28
Horizon Group USA Slimygloop Gelli Gels, Cinnamoroll | Slow-Flow Glitter Squishy Sensory Toys, Squeeze Stress Ball for Kids and Teens, Satisfying Sugar Squish Fidget
7K
▲ 600.0%vs. prior month
$62.9K
latest month
12-month trend
B0GBVG9JQV
30 Pack Squishy Toys for Kids, Mini Mochi Squishies, Cute Kawaii Animal Squishy Pack, Soft Fidget Toys, Sensory Squeeze Toys, Party Favors, Goodie Bags Stuffers for Kids, Classroom Prizes
6K
▲ 500.0%vs. prior month
$51.2K
latest month
12-month trend
B0G36TDT1W
Horizon Group USA Slimygloop Gelli Gels, Kuromi | Slow-Flow Glitter Squishy Sensory Toys, Squeeze Stress Ball for Kids and Teens, Satisfying Sugar Squish Fidget
5K
▲ 150.0%vs. prior month
$43.6K
latest month
12-month trend
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Best Squishmallow Squishy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Horizon Group USA is the best-performing squishmallow squishy brand in July 2026, moving 16,000 units across 3 ASINs for 26.2% of Top 10 volume. Midou follows with 10,000 units (16.4%), ahead of Glyrnur on 10,000 units (16.4%).
Volume is spread across 8 brands, with the top three holding 59.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Horizon Group USA
3 ASINs in Top 10
26.2%
Units
16K
Revenue
$142.5K
Avg. price
$7.64
B0G36WHC28
$8.99·★4.2·746 revsHorizon Group USA Slimygloop Gelli Gels, Cinnamoroll | Slow-Flow Glitter Squishy Sensory Toys, Squeeze Stress Ball for Kids and Teens, Satisfying Sugar Squish Fidget
Units sold7KB0G36TDT1W
$4.99·★4.2·746 revsHorizon Group USA Slimygloop Gelli Gels, Kuromi | Slow-Flow Glitter Squishy Sensory Toys, Squeeze Stress Ball for Kids and Teens, Satisfying Sugar Squish Fidget
Units sold5KB0G36RX8H8
$8.93·★4.2·746 revsHorizon Group USA Slimygloop Gelli Gels, Hello Kitty | Slow-Flow Glitter Squishy Sensory Toys, Squeeze Stress Ball for Kids and Teens, Satisfying Sugar Squish Fidget
Units sold4K
Midou
1 ASIN in Top 10
16.4%
Units
10K
Revenue
$53.7K
Avg. price
$3.99
B0GH7H2GZF
$3.99·★3.7·1.1K revsMidou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
Units sold10K
Glyrnur
1 ASIN in Top 10
16.4%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B0GVHJJCQC
$9.99·★3.1·483 revsStrawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
Units sold10K
Trending Squishmallow Squishy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G36WHC28 booked 7K units at $8.99, with ▲ 600.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G36WHC28
Horizon Group USA Slimygloop Gelli Gels, Cinnamoroll | Slow-Flow Glitter Squishy Sensory Toys, Squeeze Stress Ball for Kids and Teens, Satisfying Sugar Squish Fidget
Price
$8.99
Rating
4.2
Reviews
746
Latest month sales
B0GBVG9JQV
30 Pack Squishy Toys for Kids, Mini Mochi Squishies, Cute Kawaii Animal Squishy Pack, Soft Fidget Toys, Sensory Squeeze Toys, Party Favors, Goodie Bags Stuffers for Kids, Classroom Prizes
Price
$7.98
Rating
4.6
Reviews
245
Latest month sales
B0G36TDT1W
Horizon Group USA Slimygloop Gelli Gels, Kuromi | Slow-Flow Glitter Squishy Sensory Toys, Squeeze Stress Ball for Kids and Teens, Satisfying Sugar Squish Fidget
Unlock to view ASIN details and product titles
Price
$4.99
Rating
4.2
Reviews
746
Latest month sales
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