Stella And Chewy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Stella And Chewy sales on Amazon US totaled 181,900 units in July 2026 (▼ 23.6% vs. the prior month), generating an estimated $3,972,205 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.1% of unit volume and 46.2% of revenue, while a typical listing is priced at $27.44. The keyword itself pulled 20,234 Amazon queries over the same period (▲ 7.5% MoM).
Zooming out to the 12-month window ending July 2026, the stella and chewy Top 50 moved 2,256,300 units and $46,224,879 in cumulative sales — an average of 188,025 units and $3,852,073 per month. Monthly throughput topped out at 238,000 units in June 2026 and dipped to 136,400 in May 2026, leaving the latest reading 11.5% higher than August 2025.
Stella And Chewy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
181.9K
▼ 23.6% MoM
Monthly Revenue 2026/07
$4M
▼ 19.1% MoM
Top 10 Market Share 2026/07
62.1%
Stella And Chewy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold stella and chewy listing on Amazon US in July 2026 is ASIN B0BWBNT8JX (Brand: Vital Essentials), which sold 30,000 units at $5.99 apiece — equal to 16.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 113,000 units and $1,833,260 in July 2026 — 62.1% of unit volume and 46.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Stella And Chewy' on Amazon
July 2026
Is 62.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BWBNT8JX
Vital Essentials Freeze Dried Dog Treats, Beef Liver, 2.1 oz Bag | Single Ingredient, Made With 100% Beef Liver, Grain-Free Training Treats, USA Made with U.S. & Globally Sourced Ingredients
30K
▼ 25.0%vs. prior month
$179.7K
latest month
12-month trend
B071WCV19B
Zesty Paws Dog Allergy Chews - Dog Allergy Relief, Lamb, 90 Ct | Itch Relief for Dogs Soft Chews with Probiotics for Itchy Skin, Ears and Paws
20K
▼ 33.3%vs. prior month
$659.4K
latest month
12-month trend
B07KX5RM7W
AFreschi Turkey Tendon Dog Treats for Small Dogs, Strips, 3 oz | USA-sourced human-grade turkey, all-natural, rawhide-free, long-lasting chews for puppies and adult dogs
10K
▲ 0.0%vs. prior month
$144.7K
latest month
12-month trend
B08ZMNR5DC
Nutri Bites Freeze Dried Beef Liver Dog & Cat Treats, Single Ingredient
10K
▲ 0.0%vs. prior month
$279.9K
latest month
12-month trend
B0BJHDP1LP
Stella & Chewy's Human-Grade Grass-Fed Beef Bone Broth for Dogs - Joint & Gut Health Liquid Food Topper with Collagen & Turmeric, 16 Fl Oz Resealable Pouch
10K
▲ 0.0%vs. prior month
$92.6K
latest month
12-month trend
B07SN5W52J
Stella & Chewy’s Freeze-Dried Raw Marie's Magical Dinner Dust – Protein Rich, Grain Free Dog & Puppy Food Topper – Grass-Fed Beef Recipe – 7 oz Bag
8K
▼ 20.0%vs. prior month
$183.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Stella And Chewy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vital Essentials is the best-performing stella and chewy brand in July 2026, moving 37,000 units across 2 ASINs for 32.7% of Top 10 volume. Stella & Chewy's follows with 36,000 units (31.9%), ahead of Zesty Paws on 20,000 units (17.7%).
With 5 brands splitting the Top 10 and 82.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $32.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vital Essentials
2 ASINs in Top 10
32.7%
Units
37K
Revenue
$263.6K
Avg. price
$8.99
B0BWBNT8JX
$5.99·★4.6·8.3K revsVital Essentials Freeze Dried Dog Treats, Beef Liver, 2.1 oz Bag | Single Ingredient, Made With 100% Beef Liver, Grain-Free Training Treats, USA Made with U.S. & Globally Sourced Ingredients
Units sold30KB0BWBTWXN3
$11.99·★4.8·4.2K revsVital Essentials Freeze Dried Raw Chicken Hearts Dog Treats, 1.9 oz Bag | Single Ingredient, Premium Quality Protein, Grain-Free, USA Made with U.S. & Globally Sourced Ingredients
Units sold7K
Stella & Chewy's
5 ASINs in Top 10
31.9%
Units
36K
Revenue
$485.6K
Avg. price
$14.46
B0BJHDP1LP
$9.97·★4.3·1.9K revsStella & Chewy's Human-Grade Grass-Fed Beef Bone Broth for Dogs - Joint & Gut Health Liquid Food Topper with Collagen & Turmeric, 16 Fl Oz Resealable Pouch
Units sold10KB07SN5W52J
$22.99·★4.6·3.6K revsStella & Chewy’s Freeze-Dried Raw Marie's Magical Dinner Dust – Protein Rich, Grain Free Dog & Puppy Food Topper – Grass-Fed Beef Recipe – 7 oz Bag
Units sold8KB000NVBVD6
$9.34·★4.6·8.3K revsStella & Chewy's Freeze-Dried Raw Chicken Meal Mixers- Dog Food Topper and Mixer - Made with 95% Cage-Free Chicken, Organs & Bone - Perfect for Picky Eaters - Grain-Free - 3.5oz
Units sold7KB0BJHL711M
$9.99·★4.2·1K revsStella & Chewy's Premium Cage-Free Chicken Bone Broth for Dogs - Joint & Gut Health Support Liquid Food Topper with Collagen & Turmeric, 16 Fl Oz Resealable Pouch
Units sold6KB00NS1QH4G
$19.99·★4.6·8.3K revsStella & Chewy's Freeze Dried Raw Chewy’s Chicken Meal Mixers – Dog Food Topper for Small & Large Breeds – Grain Free, Protein Rich Recipe – 8 oz Bag
Units sold5K
Zesty Paws
1 ASIN in Top 10
17.7%
Units
20K
Revenue
$659.4K
Avg. price
$32.97
B071WCV19B
$32.97·★4.2·100.8K revsZesty Paws Dog Allergy Chews - Dog Allergy Relief, Lamb, 90 Ct | Itch Relief for Dogs Soft Chews with Probiotics for Itchy Skin, Ears and Paws
Units sold20K
Trending Stella And Chewy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0BWBTWXN3 leads positive momentum with ▲ 16.7% MoM growth on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BWBTWXN3
Vital Essentials Freeze Dried Raw Chicken Hearts Dog Treats, 1.9 oz Bag | Single Ingredient, Premium Quality Protein, Grain-Free, USA Made with U.S. & Globally Sourced Ingredients
Price
$11.99
Rating
4.8
Reviews
4.2K
Latest month sales
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