Purina Pro Plan Sensitive Skin And Stomach Lamb Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Purina Pro Plan Sensitive Skin And Stomach Lamb sales on Amazon US totaled 491,000 units in July 2026 (▼ 13.8% vs. the prior month), generating an estimated $21,170,640 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.9% of unit volume and 46.1% of revenue, while a typical listing is priced at $46.50. The keyword itself pulled 54,241 Amazon queries over the same period (▲ 9.6% MoM).
Zooming out to the 12-month window ending July 2026, the purina pro plan sensitive skin and stomach lamb Top 50 moved 5,707,100 units and $249,306,914 in cumulative sales — an average of 475,592 units and $20,775,576 per month. Monthly throughput topped out at 569,900 units in June 2026 and dipped to 322,800 in May 2026, leaving the latest reading 8.0% higher than August 2025.
Purina Pro Plan Sensitive Skin And Stomach Lamb Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
491K
▼ 13.8% MoM
Monthly Revenue 2026/07
$21.2M
▼ 16.8% MoM
Top 10 Market Share 2026/07
50.9%
Purina Pro Plan Sensitive Skin And Stomach Lamb Market Share & Sales Concentration on Amazon US — July 2026
The most-sold purina pro plan sensitive skin and stomach lamb listing on Amazon US in July 2026 is ASIN B001650NNW (Brand: Pro Plan Veterinary Diets), which sold 100,000 units at $30.99 apiece — equal to 20.4% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 250,000 units and $9,763,600 in July 2026 — 50.9% of unit volume and 46.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Purina Pro Plan Sensitive Skin And Stomach Lamb' on Amazon
July 2026
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Top 5 Volume Share breakdown
B001650NNW
Purina Pro Plan Veterinary Supplements FortiFlora Probiotic Powder for Dogs, Daily Support for Digestive and Immune Health and Occasional Diarrhea
100K
▲ 0.0%vs. prior month
$3.1M
latest month
12-month trend
B01EY9KQ2Y
Purina Pro Plan Sensitive Skin & Stomach Dry Dog Food, Salmon, 30 lb Bag | Real Salmon & Rice Formula, with prebiotic fiber, easily digestible with omega-6 fatty acids for a healthy skin and coat
30K
▼ 40.0%vs. prior month
$2.3M
latest month
12-month trend
B0828WNJXC
Greenies Feline Natural Dental Cat Treats, Roasted Chicken Flavor, 9.75 oz | #1 vet-recommended, clinically-proven oral care, cleans teeth and freshens breath, cleans to gumline, natural ingredients
30K
▲ 0.0%vs. prior month
$291.9K
latest month
12-month trend
B001QCKS4O
Purina Pro Plan Complete Essentials Chicken & Rice Dry Dog Food, 35 lb Bag | Shredded Blend crunchy kibble with tender pieces, real chicken as the first ingredient, live probiotics for digestive health
20K
▼ 33.3%vs. prior month
$1.5M
latest month
12-month trend
B009IOCCD2
Purina ONE Lamb and Rice Dry Dog Food, 31.1 lb Bag | Natural recipe with real lamb as the first ingredient, and a microbiome balance with prebiotic fiber for gut & immune support
20K
▲ 0.0%vs. prior month
$968K
latest month
12-month trend
B0002MLAEQ
Purina ONE Sensitive Skin and Stomach Dry Cat Food 7 lb Bag | Easily digestible cat food with prebiotic fiber, calcium and antioxidants for cats with sensitive systems.
10K
▲ 0.0%vs. prior month
$179.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Purina Pro Plan Sensitive Skin And Stomach Lamb Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pro Plan Veterinary Diets is the best-performing purina pro plan sensitive skin and stomach lamb brand in July 2026, moving 100,000 units across 1 ASIN for 40.0% of Top 10 volume. Purina Pro Plan follows with 60,000 units (24.0%), ahead of Purina ONE on 40,000 units (16.0%).
With 6 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $30.81 to $57.55, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pro Plan Veterinary Diets
1 ASIN in Top 10
40.0%
Units
100K
Revenue
$3.1M
Avg. price
$30.99
B001650NNW
$30.99·★4.7·49.4K revsPurina Pro Plan Veterinary Supplements FortiFlora Probiotic Powder for Dogs, Daily Support for Digestive and Immune Health and Occasional Diarrhea
Units sold100K
Purina Pro Plan
3 ASINs in Top 10
24.0%
Units
60K
Revenue
$4M
Avg. price
$57.55
B01EY9KQ2Y
$77.48·★4.6·24.7K revsPurina Pro Plan Sensitive Skin & Stomach Dry Dog Food, Salmon, 30 lb Bag | Real Salmon & Rice Formula, with prebiotic fiber, easily digestible with omega-6 fatty acids for a healthy skin and coat
Units sold30KB001QCKS4O
$74.48·★4.6·16.9K revsPurina Pro Plan Complete Essentials Chicken & Rice Dry Dog Food, 35 lb Bag | Shredded Blend crunchy kibble with tender pieces, real chicken as the first ingredient, live probiotics for digestive health
Units sold20KB00HHN04KE
$20.68·★4.7·15.9K revsPurina Pro Plan Small Breed Dry Dog Food, Shredded Blend, 6 lb Bag | Chicken & Rice Formula small dog food with probiotics for dogs, high protein to meet needs of active adult dogs under 20 lbs
Units sold10K
Purina ONE
3 ASINs in Top 10
16.0%
Units
40K
Revenue
$1.5M
Avg. price
$30.81
B009IOCCD2
$40.00·★4.6·15.7K revsPurina ONE Lamb and Rice Dry Dog Food, 31.1 lb Bag | Natural recipe with real lamb as the first ingredient, and a microbiome balance with prebiotic fiber for gut & immune support
Units sold20KB0002MLAEQ
$17.97·★4.7·12.6K revsPurina ONE Sensitive Skin and Stomach Dry Cat Food 7 lb Bag | Easily digestible cat food with prebiotic fiber, calcium and antioxidants for cats with sensitive systems.
Units sold10KB000WFLZ0C
$34.46·★4.8·14.2K revsPurina ONE Sensitive Skin and Stomach Dry Cat Food 16 lb Bag | Real turkey is the first ingredient, easily digestible with prebiotic fiber, calcium and antioxidants for sensitive systems
Units sold10K
Trending Purina Pro Plan Sensitive Skin And Stomach Lamb Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0BTMZPNC7 leads positive momentum with ▲ 122.2% MoM growth on 2K units, with B002OY0QDQ close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BTMZPNC7
Purina Pro Plan Sensitive Skin & Stomach Dry Dog Food, Salmon, 4 lb Bag | Real Salmon & Rice Formula, with prebiotic fiber, easily digestible with omega-6 fatty acids for a healthy skin and coat
Price
$20.68
Rating
4.7
Reviews
1.8K
Latest month sales
B002OY0QDQ
Purina Pro Plan Large Breed Dry Dog Food, Chicken & Rice, 34 lb Bag | High protein supports muscle conditioning and natural prebiotic fiber supports digestive health, SPECIALIZED for large dogs
Price
$77.48
Rating
4.6
Reviews
5.8K
Latest month sales
B00BD7478K
IAMS Proactive Health Mature Large Breed Dry Dog Food, Chicken, 30 lb | Veterinarian-recommended, DHA Gold for mental & visual sharpness, Vitamin E & Beta Carotene, real chicken #1 ingredient
Unlock to view ASIN details and product titles
Price
$46.97
Rating
4.6
Reviews
3.4K
Latest month sales
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