Steam Eye Mask Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Steam Eye Mask sales on Amazon US totaled 73,000 units in July 2026 (▼ 6.8% vs. the prior month), generating an estimated $1,444,968 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.6% of unit volume and 68.1% of revenue, while a typical listing is priced at $17.75. The keyword itself pulled 20,724 Amazon queries over the same period (▲ 11.1% MoM).
Zooming out to the 12-month window ending July 2026, the steam eye mask Top 50 moved 989,050 units and $21,407,414 in cumulative sales — an average of 82,421 units and $1,783,951 per month. Monthly throughput topped out at 167,200 units in December 2025 and dipped to 52,650 in August 2025, leaving the latest reading 38.7% higher than August 2025.
Steam Eye Mask Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
73K
▼ 6.8% MoM
Monthly Revenue 2026/07
$1.4M
▼ 9.4% MoM
Top 10 Market Share 2026/07
61.6%
Steam Eye Mask Market Share & Sales Concentration on Amazon US — July 2026
The most-sold steam eye mask listing on Amazon US in July 2026 is ASIN B0F19YY96Z (Brand: Summer Fridays), which sold 10,000 units at $24.00 apiece — equal to 13.7% of every unit tracked in this report.
The Top 10 ASINs account for 45,000 units and $983,430 in July 2026 — 61.6% of unit volume and 68.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Steam Eye Mask' on Amazon
July 2026
Is 61.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0F19YY96Z
Summer Fridays Jet Lag Hydrating Eye Patches - De-puffing Hydrogel Under Eye Masks with Hyaluronic Acid, Caffeine + Peptides - Soothing + Refreshing At-Home + Travel Skin Care (6 Pairs) | De-Puffing & Soothing Under Eye Masks, Korean Skin Care Eye Mask Formula with Hyaluronic Acid & Peptides, Travel Essentials
10K
▲ 0.0%vs. prior month
$240K
latest month
12-month trend
B08JCK6DWC
MyHalos Heated Eye Mask, Warm Compress for Dry Eyes, Blepharitis & MGD | Soothing Relief for Dry, Irritated Eyes, Soothes MGD, Moist Heat, Reusable & Microwavable Safe, Warm Eye Compress
10K
▲ 0.0%vs. prior month
$156.3K
latest month
12-month trend
B00U7BPK8O
Bruder Moist Heat Eye Compress | Single Eye | Microwave Activated | Fast Acting and Effective Relief for Styes and Other Eye Irritation
4K
▲ 0.0%vs. prior month
$76.6K
latest month
12-month trend
B07SM61FCT
RENPHO Eyeris 1 Eye Massager with Heat, Heated Massage Eye Mask | Vibration Massage for Head Tension, Eye Strain, Dry Eyes & Dark Circles, FSA Eligible HSA, White
3K
▼ 25.0%vs. prior month
$156.6K
latest month
12-month trend
B0DK66R6QC
Eye Serenity Steam Eye Mask, Heated Eye Mask, Self Heating Warm Compress for Dry Eyes, Fast Relief for Stye, Puffy Sensitive Eyes, Moist Heat, Gift for Women and Men - Unscented
3K
▼ 25.0%vs. prior month
$65.5K
latest month
12-month trend
B07LBL172C
Aroma Season Heated Eye Mask for Dry Eyes, Warm Eye Compress with Flaxseed for MGD, Dry Eye Syndrome, Chalazion Blepharitis Stye Eye Treatment, Steam Moist to Unclog Glands (Blue)
3K
▲ 50.0%vs. prior month
$79.1K
latest month
12-month trend
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Best Steam Eye Mask Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Summer Fridays is the best-performing steam eye mask brand in July 2026, moving 10,000 units across 1 ASIN for 22.2% of Top 10 volume. myhalos follows with 10,000 units (22.2%), ahead of BeHoomi on 6,000 units (13.3%).
Volume is spread across 9 brands, with the top three holding 57.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $10.71 to $24.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Summer Fridays
1 ASIN in Top 10
22.2%
Units
10K
Revenue
$240K
Avg. price
$24.00
B0F19YY96Z
$24.00·★4.6·602 revsSummer Fridays Jet Lag Hydrating Eye Patches - De-puffing Hydrogel Under Eye Masks with Hyaluronic Acid, Caffeine + Peptides - Soothing + Refreshing At-Home + Travel Skin Care (6 Pairs) | De-Puffing & Soothing Under Eye Masks, Korean Skin Care Eye Mask Formula with Hyaluronic Acid & Peptides, Travel Essentials
Units sold10K
myhalos
1 ASIN in Top 10
22.2%
Units
10K
Revenue
$156.3K
Avg. price
$19.99
B08JCK6DWC
$19.99·★4.6·12.6K revsMyHalos Heated Eye Mask, Warm Compress for Dry Eyes, Blepharitis & MGD | Soothing Relief for Dry, Irritated Eyes, Soothes MGD, Moist Heat, Reusable & Microwavable Safe, Warm Eye Compress
Units sold10K
BeHoomi
2 ASINs in Top 10
13.3%
Units
6K
Revenue
$66.1K
Avg. price
$10.71
B0B6VT7KG5
$7.19·★4.5·3.8K revsBeHoomi Steam Eye Mask, 10Packs Heated Eye Mask, Self Heating Disposable SPA Warm Compress for Eyes Sleep Mask, Travel Essentials & Relaxation Gifts for Women (Lavender Scent)
Units sold3KB0B6VV24K5
$14.24·★4.4·3.8K revsBeHoomi 20 Packs Steam Eye Mask, Heated Eye Mask Warm Compress for Eyes, Disposable Self Heating Steam Mask for Home, Sleep, Spa, Travel Essentials & Relaxation Gifts for Women (Lavender)
Units sold3K
Trending Steam Eye Mask Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07LBL172C booked 3K units at $28.99, with ▲ 50.0% MoM change. On the growth side, B0CXBT1QJN leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0GYNTZZFN close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07LBL172C
Aroma Season Heated Eye Mask for Dry Eyes, Warm Eye Compress with Flaxseed for MGD, Dry Eye Syndrome, Chalazion Blepharitis Stye Eye Treatment, Steam Moist to Unclog Glands (Blue)
Price
$28.99
Rating
4.2
Reviews
9.1K
Latest month sales
B0CXBT1QJN
shokunin Megurism Gentle Steam Hot Eye Mask, Yuzu Citrus, Pack of 12, White
Price
$16.98
Rating
4.6
Reviews
116
Latest month sales
B0GYNTZZFN
16 Pack Steam Eye Masks Disposable for Dry Eyes, Unscented | Self heating warm compress for eye fatigue & puffiness relief, heated eye mask for spa & travel, gift for women & men
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.2
Reviews
41
Latest month sales
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