Chin Strap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Chin Strap sales on Amazon US totaled 54,400 units in July 2026 (▼ 10.5% vs. the prior month), generating an estimated $1,151,666 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.0% of unit volume and 53.6% of revenue, while a typical listing is priced at $21.68. The keyword itself pulled 32,258 Amazon queries over the same period (▲ 11.7% MoM).
Zooming out to the 12-month window ending July 2026, the chin strap Top 50 moved 651,300 units and $14,395,207 in cumulative sales — an average of 54,275 units and $1,199,601 per month. Monthly throughput topped out at 66,100 units in November 2025 and dipped to 40,200 in May 2026, leaving the latest reading 2.1% higher than August 2025.
Chin Strap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
54.4K
▼ 10.5% MoM
Monthly Revenue 2026/07
$1.2M
▼ 13.5% MoM
Top 10 Market Share 2026/07
57.0%
Chin Strap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold chin strap listing on Amazon US in July 2026 is ASIN B0CNDCKXDX (Brand: MAREE), which sold 10,000 units at $21.95 apiece — equal to 18.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 31,000 units and $617,730 in July 2026 — 57.0% of unit volume and 53.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Chin Strap' on Amazon
July 2026
Is 57.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CNDCKXDX
MAREE V Line Lifting Mask with 24K Gold – Deep Collagen Face Mask for Women – Jawline Shaper Mask with Retinol & Hyaluronic Acid – Neck Tightening & Firming - Double Chin Strap for Face Lift
10K
▲ 0.0%vs. prior month
$226K
latest month
12-month trend
B08YQW2FRT
Stylia V Line Lifting Collagen Mask - Lift, Firm & Contour Jawline - Tightening Double Chin Strap with Hyaluronic Acid & Aloe - Neck Tightening and Lifting Mask - Jawline Shaper Face Lift Tape (10PC)
5K
▼ 50.0%vs. prior month
$128.6K
latest month
12-month trend
B0GX6DHD95
ROWMATE Graphene V-Line Mask Chin Up Mask V Shaped Face Mask Chin strap for sleeping,Jawline Shaper,Lilac,Small
4K
▼ 42.9%vs. prior month
$37.2K
latest month
12-month trend
B07DR9BT5G
Resistance Bands for Pull Up Assist, Stretch Bands & Exercise Workout Set | Long Resistance Bands for Pull up Assist, Strength Training, Physical Therapy, Stretching, Home Gym
3K
▲ 50.0%vs. prior month
$68.7K
latest month
12-month trend
B07S19K7JX
Chin Strap for CPAP Users and Sleeping - Anti Snoring Device | Adjustable Breathable Jaw Strap, Keeps Mouth Closed, Snore Stopper for Men and Women, Comfortable Fit, Reduces Air Leak
2K
▲ 0.0%vs. prior month
$37.5K
latest month
12-month trend
B0GG8Q31R3
Dr.Melaxin CACTOX V-Lifting Mewing Band – Cactox + Caffeine + Collagen Double Chin Lifting Band for Sagging Jawline & Facial Puffiness | 115.49% Jaw & Chin Lifting Improvement | Korean V-Line Lifting
2K
▼ 33.3%vs. prior month
$34K
latest month
12-month trend
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Best Chin Strap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MAREE is the best-performing chin strap brand in July 2026, moving 10,000 units across 1 ASIN for 32.3% of Top 10 volume. Stylia follows with 5,000 units (16.1%), ahead of ROWMATE on 4,000 units (12.9%).
With 9 brands splitting the Top 10 and 61.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.99 to $28.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MAREE
1 ASIN in Top 10
32.3%
Units
10K
Revenue
$226K
Avg. price
$21.95
B0CNDCKXDX
$21.95·★4.2·4.7K revsMAREE V Line Lifting Mask with 24K Gold – Deep Collagen Face Mask for Women – Jawline Shaper Mask with Retinol & Hyaluronic Acid – Neck Tightening & Firming - Double Chin Strap for Face Lift
Units sold10K
Stylia
1 ASIN in Top 10
16.1%
Units
5K
Revenue
$128.6K
Avg. price
$28.98
B08YQW2FRT
$28.98·★4.2·15.2K revsStylia V Line Lifting Collagen Mask - Lift, Firm & Contour Jawline - Tightening Double Chin Strap with Hyaluronic Acid & Aloe - Neck Tightening and Lifting Mask - Jawline Shaper Face Lift Tape (10PC)
Units sold5K
ROWMATE
1 ASIN in Top 10
12.9%
Units
4K
Revenue
$37.2K
Avg. price
$13.99
B0GX6DHD95
$13.99·★4.0·241 revsROWMATE Graphene V-Line Mask Chin Up Mask V Shaped Face Mask Chin strap for sleeping,Jawline Shaper,Lilac,Small
Units sold4K
Trending Chin Strap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07GR9FGYP booked 1K units at $19.99, with ▲ 400.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07GR9FGYP
Battle Sports Shell Football Chin Strap | Adjustable youth size fit, Hand wash with mild soap and cold water, Air-dry at room temperature only, Do not machine dry
Price
$19.99
Rating
4.5
Reviews
512
Latest month sales
B077W78VQK
Sammons Preston Soft Cervical Collar, 2", Neck Brace, Pain Support, Cream | Soft foam cervical collar with adjustable closure for neck pain and injury recovery support
Price
$13.80
Rating
4.2
Reviews
2.1K
Latest month sales
B07GR91P9P
Battle Sports Shell Football Chin Strap | Adjustable youth size fit, Hand wash with mild soap and cold water, Air-dry at room temperature only, Do not machine dry
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.6
Reviews
507
Latest month sales
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