Chin Strap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Chin Strap sales on Amazon US totaled 52,550 units in July 2026 (▼ 12.9% vs. the prior month), generating an estimated $1,090,454 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.2% of unit volume and 51.3% of revenue, while a typical listing is priced at $19.50. The keyword itself pulled 33,838 Amazon queries over the same period (▲ 13.3% MoM).
Zooming out to the 12-month window ending July 2026, the chin strap Top 50 moved 611,950 units and $13,404,680 in cumulative sales — an average of 50,996 units and $1,117,057 per month. Monthly throughput topped out at 63,300 units in February 2026 and dipped to 39,700 in September 2025, leaving the latest reading 8.4% higher than August 2025.
Chin Strap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
52.5K
▼ 12.9% MoM
Monthly Revenue 2026/07
$1.1M
▼ 17.2% MoM
Top 10 Market Share 2026/07
55.2%
Chin Strap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold chin strap listing on Amazon US in July 2026 is ASIN B0CNDCKXDX (Brand: MAREE), which sold 10,000 units at $21.95 apiece — equal to 19.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 29,000 units and $559,050 in July 2026 — 55.2% of unit volume and 51.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Chin Strap' on Amazon
July 2026
Is 55.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CNDCKXDX
MAREE V Line Lifting Mask with 24K Gold – Deep Collagen Face Mask for Women – Jawline Shaper Mask with Retinol & Hyaluronic Acid – Neck Tightening & Firming - Double Chin Strap for Face Lift
10K
▲ 0.0%vs. prior month
$226K
latest month
12-month trend
B08YQW2FRT
Stylia V Line Lifting Collagen Mask - Lift, Firm & Contour Jawline - Tightening Double Chin Strap with Hyaluronic Acid & Aloe - Neck Tightening and Lifting Mask - Jawline Shaper Face Lift Tape (10PC)
5K
▼ 50.0%vs. prior month
$128.6K
latest month
12-month trend
B0GX6DHD95
ROWMATE Graphene V-Line Mask Chin Up Mask V Shaped Face Mask Chin strap for sleeping
4K
▼ 42.9%vs. prior month
$37.2K
latest month
12-month trend
B07S19K7JX
Chin Strap for CPAP Users and Sleeping - Anti Snoring Device | Adjustable Breathable Jaw Strap, Keeps Mouth Closed, Snore Stopper for Men and Women, Comfortable Fit, Reduces Air Leak
2K
▲ 0.0%vs. prior month
$37.5K
latest month
12-month trend
B0GG8Q31R3
Dr.Melaxin CACTOX V-Lifting Mewing Band – Cactox + Caffeine + Collagen Double Chin Lifting Band for Sagging Jawline & Facial Puffiness | 115.49% Jaw & Chin Lifting Improvement | Korean V-Line Lifting
2K
▼ 33.3%vs. prior month
$34K
latest month
12-month trend
B07TVP83TT
V Shaped Contouring Face Mask Line Shaping Lifting Belt Neck Reduction Jawline Lift Tape Enhancer Firming Chin Up Collagen Hyaluronic Acid Aloe Vera
2K
▼ 33.3%vs. prior month
$32K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Chin Strap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MAREE is the best-performing chin strap brand in July 2026, moving 10,000 units across 1 ASIN for 34.5% of Top 10 volume. Stylia follows with 5,000 units (17.2%), ahead of ROWMATE on 4,000 units (13.8%).
With 9 brands splitting the Top 10 and 65.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.99 to $28.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MAREE
1 ASIN in Top 10
34.5%
Units
10K
Revenue
$226K
Avg. price
$21.95
B0CNDCKXDX
$21.95·★4.2·4.8K revsMAREE V Line Lifting Mask with 24K Gold – Deep Collagen Face Mask for Women – Jawline Shaper Mask with Retinol & Hyaluronic Acid – Neck Tightening & Firming - Double Chin Strap for Face Lift
Units sold10K
Stylia
1 ASIN in Top 10
17.2%
Units
5K
Revenue
$128.6K
Avg. price
$28.98
B08YQW2FRT
$28.98·★4.2·15.2K revsStylia V Line Lifting Collagen Mask - Lift, Firm & Contour Jawline - Tightening Double Chin Strap with Hyaluronic Acid & Aloe - Neck Tightening and Lifting Mask - Jawline Shaper Face Lift Tape (10PC)
Units sold5K
ROWMATE
1 ASIN in Top 10
13.8%
Units
4K
Revenue
$37.2K
Avg. price
$13.99
B0GX6DHD95
$13.99·★4.0·250 revsROWMATE Graphene V-Line Mask Chin Up Mask V Shaped Face Mask Chin strap for sleeping
Units sold4K
Trending Chin Strap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07GR9FGYP booked 1K units at $19.99, with ▲ 400.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07GR9FGYP
Battle Sports Shell Football Chin Strap | Adjustable youth size fit, Hand wash with mild soap and cold water, Air-dry at room temperature only, Do not machine dry
Price
$19.99
Rating
4.5
Reviews
518
Latest month sales
B07GR91P9P
Battle Sports Shell Football Chin Strap | Adjustable youth size fit, Hand wash with mild soap and cold water, Air-dry at room temperature only, Do not machine dry
Price
$19.99
Rating
4.5
Reviews
518
Latest month sales
B07XWGPD6P
SLEEFS Football Chin Strap Cover for Sweat and Skin Irritation Protection | Soft polyester-mesh blend with foam cushioning reduces friction and breakouts; stretchy, washable fit for youth and adults
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.4
Reviews
422
Latest month sales
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