Heated Eye Mask Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Heated Eye Mask sales on Amazon US totaled 118,000 units in July 2026 (▼ 9.8% vs. the prior month), generating an estimated $2,284,036 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.9% of unit volume and 63.4% of revenue, while a typical listing is priced at $24.86. The keyword itself pulled 43,063 Amazon queries over the same period (▲ 7.2% MoM).
Zooming out to the 12-month window ending July 2026, the heated eye mask Top 50 moved 1,504,300 units and $30,419,826 in cumulative sales — an average of 125,358 units and $2,534,986 per month. Monthly throughput topped out at 243,000 units in December 2025 and dipped to 79,000 in August 2025, leaving the latest reading 49.4% higher than August 2025.
Heated Eye Mask Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
118K
▼ 9.8% MoM
Monthly Revenue 2026/07
$2.3M
▼ 11.3% MoM
Top 10 Market Share 2026/07
72.9%
Heated Eye Mask Market Share & Sales Concentration on Amazon US — July 2026
The most-sold heated eye mask listing on Amazon US in July 2026 is ASIN B07KC5DWCC (Brand: MZOO), which sold 50,000 units at $13.99 apiece — equal to 42.4% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 86,000 units and $1,447,170 in July 2026 — 72.9% of unit volume and 63.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Heated Eye Mask' on Amazon
July 2026
Is 72.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07KC5DWCC
MZOO Luxury Sleep Mask for Women Men Patented Light Blocking Design | Zero Eye Pressure, 3D Contoured Sleeping Mask for Side Sleeper, Breathable, Adjustable, for Travel, Black
50K
▼ 16.7%vs. prior month
$761K
latest month
12-month trend
B08JCK6DWC
MyHalos Heated Eye Mask, Warm Compress for Dry Eyes, Blepharitis & MGD | Soothing Relief for Dry, Irritated Eyes, Soothes MGD, Moist Heat, Reusable & Microwavable Safe, Warm Eye Compress
10K
▲ 0.0%vs. prior month
$156.3K
latest month
12-month trend
B00U7BPK8O
Bruder Moist Heat Eye Compress | Single Eye | Microwave Activated | Fast Acting and Effective Relief for Styes and Other Eye Irritation
4K
▲ 0.0%vs. prior month
$76.6K
latest month
12-month trend
B0DBRGFD7R
MyHalos Heated Eye Compress, Warm Compress for Dry Eyes, Blepharitis & MGD | Warm Eye Compress, Moist Heat, Washable & Reversible, Comfort for Styes & Blepharitis, Reusable, Microwavable, Soothing
4K
▲ 0.0%vs. prior month
$56K
latest month
12-month trend
B07SM61FCT
RENPHO Eyeris 1 Eye Massager with Heat, Heated Massage Eye Mask | Vibration Massage for Head Tension, Eye Strain, Dry Eyes & Dark Circles, FSA Eligible HSA, White
3K
▼ 25.0%vs. prior month
$156.6K
latest month
12-month trend
B0B6VV24K5
BeHoomi 20 Packs Steam Eye Mask, Heated Eye Mask Warm Compress for Eyes, Disposable Self Heating Steam Mask for Home, Sleep, Spa, Travel Essentials & Relaxation Gifts for Women (Lavender)
3K
▲ 0.0%vs. prior month
$42.3K
latest month
12-month trend
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Best Heated Eye Mask Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MZOO is the best-performing heated eye mask brand in July 2026, moving 50,000 units across 1 ASIN for 58.1% of Top 10 volume. myhalos follows with 14,000 units (16.3%), ahead of BeHoomi on 6,000 units (7.0%).
With 8 brands splitting the Top 10 and 81.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.71 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MZOO
1 ASIN in Top 10
58.1%
Units
50K
Revenue
$761K
Avg. price
$13.99
B07KC5DWCC
$13.99·★4.6·100.7K revsMZOO Luxury Sleep Mask for Women Men Patented Light Blocking Design | Zero Eye Pressure, 3D Contoured Sleeping Mask for Side Sleeper, Breathable, Adjustable, for Travel, Black
Units sold50K
myhalos
2 ASINs in Top 10
16.3%
Units
14K
Revenue
$212.3K
Avg. price
$14.99
B08JCK6DWC
$15.99·★4.6·12.6K revsMyHalos Heated Eye Mask, Warm Compress for Dry Eyes, Blepharitis & MGD | Soothing Relief for Dry, Irritated Eyes, Soothes MGD, Moist Heat, Reusable & Microwavable Safe, Warm Eye Compress
Units sold10KB0DBRGFD7R
$13.99·★4.3·822 revsMyHalos Heated Eye Compress, Warm Compress for Dry Eyes, Blepharitis & MGD | Warm Eye Compress, Moist Heat, Washable & Reversible, Comfort for Styes & Blepharitis, Reusable, Microwavable, Soothing
Units sold4K
BeHoomi
2 ASINs in Top 10
7.0%
Units
6K
Revenue
$66.1K
Avg. price
$10.71
B0B6VV24K5
$14.24·★4.4·3.8K revsBeHoomi 20 Packs Steam Eye Mask, Heated Eye Mask Warm Compress for Eyes, Disposable Self Heating Steam Mask for Home, Sleep, Spa, Travel Essentials & Relaxation Gifts for Women (Lavender)
Units sold3KB0B6VT7KG5
$7.19·★4.5·3.8K revsBeHoomi Steam Eye Mask, 10Packs Heated Eye Mask, Self Heating Disposable SPA Warm Compress for Eyes Sleep Mask, Travel Essentials & Relaxation Gifts for Women (Lavender Scent)
Units sold3K
Trending Heated Eye Mask Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07LBL172C booked 3K units at $28.99, with ▲ 50.0% MoM change. On the growth side, B09MBMP56C leads positive momentum with ▲ 600.0% MoM growth on 700 units, with B0CXBT1QJN close behind at ▲ 300.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07LBL172C
Aroma Season Heated Eye Mask for Dry Eyes, Warm Eye Compress with Flaxseed for MGD, Dry Eye Syndrome, Chalazion Blepharitis Stye Eye Treatment, Steam Moist to Unclog Glands (Blue)
Price
$28.99
Rating
4.2
Reviews
9.1K
Latest month sales
B09MBMP56C
Cordless Heated Eye Mask for Dry Eyes,Electric Warm Compress for Fast Eye Relief Rechargeable USB Heat Relax Mask for Sleep
Price
$39.99
Rating
4.5
Reviews
607
Latest month sales
B0CXBT1QJN
shokunin Megurism Gentle Steam Hot Eye Mask, Yuzu Citrus, Pack of 12, White
Unlock to view ASIN details and product titles
Price
$15.84
Rating
4.6
Reviews
114
Latest month sales
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