Stationery Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Stationery sales on Amazon US totaled 644,500 units in July 2026 (▲ 36.7% vs. the prior month), generating an estimated $6,207,020 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.3% of unit volume and 61.7% of revenue, while a typical listing is priced at $13.55. The keyword itself pulled 66,499 Amazon queries over the same period (▲ 51.6% MoM).
Zooming out to the 12-month window ending July 2026, the stationery Top 50 moved 4,920,350 units and $49,525,459 in cumulative sales — an average of 410,029 units and $4,127,122 per month. Monthly throughput topped out at 711,150 units in August 2025 and dipped to 227,200 in May 2026, leaving the latest reading 9.4% lower than August 2025.
Stationery Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
644.5K
▲ 36.7% MoM
Monthly Revenue 2026/07
$6.2M
▲ 30.2% MoM
Top 10 Market Share 2026/07
68.3%
Stationery Market Share & Sales Concentration on Amazon US — July 2026
The most-sold stationery listing on Amazon US in July 2026 is ASIN B00006IFHD (Brand: Sharpie), which sold 100,000 units at $7.99 apiece — equal to 15.5% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 440,000 units and $3,827,800 in July 2026 — 68.3% of unit volume and 61.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Stationery' on Amazon
July 2026
Is 68.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00006IFHD
Sharpie Permanent Markers, Fine Tip, Black, 12 Count - Quick Drying, Fade Resistant, For Wood, Plastic, Paper, Metal, And More
100K
▲ 0.0%vs. prior month
$809K
latest month
12-month trend
B0CQ6QY3WH
BIC Xtra-Smooth Mechanical Pencils, 0.7 mm Medium Point, 40-Count | No. 2 Lead Resists Smudging and Erases Cleanly, Smooth Reliable Writing, Pastel Barrels, Bulk Pack for Students and Teachers
80K
▲ 700.0%vs. prior month
$595.2K
latest month
12-month trend
B082PN4X5J
Sharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
50K
▲ 25.0%vs. prior month
$599.5K
latest month
12-month trend
B0007L1W0E
BIC Wite-Out Brand EZ Correct Correction Tape, 39.3 feet, 4-Count Pack of White Correction Tape, Fast, Clean and Easy to Use Tear-Resistant Tape Office or School Supplies | Instant Dry Application for Quick Corrections | Tear Resistant for Durability | Clear Dispenser Shows Remaining Tape Supply
50K
▲ 66.7%vs. prior month
$198K
latest month
12-month trend
B00UHUJ2QG
EXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 16 Count - Whiteboard, Calendar, Organization, Back to School, Teacher Supplies
30K
▲ 200.0%vs. prior month
$299.1K
latest month
12-month trend
B019QROV9S
Sharpie Clear View Highlighter Sticks, Chisel Tip Highlighter Market Set, Essential School & Teacher Supplies, Smear Resistant, Assorted Color Highlighters, 8-Pack
30K
▲ 50.0%vs. prior month
$359.4K
latest month
12-month trend
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Best Stationery Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sharpie is the best-performing stationery brand in July 2026, moving 180,000 units across 3 ASINs for 40.9% of Top 10 volume. BIC follows with 130,000 units (29.5%), ahead of EXPO on 30,000 units (6.8%).
With 7 brands splitting the Top 10 and 77.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.73 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sharpie
3 ASINs in Top 10
40.9%
Units
180K
Revenue
$1.8M
Avg. price
$9.99
B00006IFHD
$7.99·★4.8·46.3K revsSharpie Permanent Markers, Fine Tip, Black, 12 Count - Quick Drying, Fade Resistant, For Wood, Plastic, Paper, Metal, And More
Units sold100KB082PN4X5J
$9.99·★4.7·84.2K revsSharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
Units sold50KB019QROV9S
$11.99·★4.8·16.4K revsSharpie Clear View Highlighter Sticks, Chisel Tip Highlighter Market Set, Essential School & Teacher Supplies, Smear Resistant, Assorted Color Highlighters, 8-Pack
Units sold30K
BIC
2 ASINs in Top 10
29.5%
Units
130K
Revenue
$793.2K
Avg. price
$6.73
B0CQ6QY3WH
$7.49·★4.8·3.8K revsBIC Xtra-Smooth Mechanical Pencils, 0.7 mm Medium Point, 40-Count | No. 2 Lead Resists Smudging and Erases Cleanly, Smooth Reliable Writing, Pastel Barrels, Bulk Pack for Students and Teachers
Units sold80KB0007L1W0E
$5.97·★4.6·66.9K revsBIC Wite-Out Brand EZ Correct Correction Tape, 39.3 feet, 4-Count Pack of White Correction Tape, Fast, Clean and Easy to Use Tear-Resistant Tape Office or School Supplies | Instant Dry Application for Quick Corrections | Tear Resistant for Durability | Clear Dispenser Shows Remaining Tape Supply
Units sold50K
EXPO
1 ASIN in Top 10
6.8%
Units
30K
Revenue
$299.1K
Avg. price
$9.47
B00UHUJ2QG
$9.47·★4.7·14.4K revsEXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 16 Count - Whiteboard, Calendar, Organization, Back to School, Teacher Supplies
Units sold30K
Trending Stationery Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00UHUJ2QG booked 30K units at $9.47, with ▲ 200.0% MoM change. On the growth side, B0CQ6QY3WH leads positive momentum with ▲ 700.0% MoM growth on 80K units, with B09QM21DMF close behind at ▲ 600.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00UHUJ2QG
EXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 16 Count - Whiteboard, Calendar, Organization, Back to School, Teacher Supplies
Price
$9.47
Rating
4.7
Reviews
14.4K
Latest month sales
B0CQ6QY3WH
BIC Xtra-Smooth Mechanical Pencils, 0.7 mm Medium Point, 40-Count | No. 2 Lead Resists Smudging and Erases Cleanly, Smooth Reliable Writing, Pastel Barrels, Bulk Pack for Students and Teachers
Price
$7.49
Rating
4.8
Reviews
3.8K
Latest month sales
B09QM21DMF
EASTHILL Big Capacity Pencil Case Large Pencil Pouch Stationery Pen Bag for Teen Girls-Pink
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.8
Reviews
17.6K
Latest month sales
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