Notebooks For School Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Notebooks For School sales on Amazon US totaled 540,000 units in July 2026 (▲ 164.7% vs. the prior month), generating an estimated $4,702,010 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.4% of unit volume and 58.9% of revenue, while a typical listing is priced at $8.73. The keyword itself pulled 269,631 Amazon queries over the same period (▲ 270.0% MoM).
Zooming out to the 12-month window ending July 2026, the notebooks for school Top 50 moved 3,738,000 units and $32,969,907 in cumulative sales — an average of 311,500 units and $2,747,492 per month. Monthly throughput topped out at 1,420,000 units in August 2025 and dipped to 99,950 in May 2026, leaving the latest reading 62.0% lower than August 2025.
Notebooks For School Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
540K
▲ 164.7% MoM
Monthly Revenue 2026/07
$4.7M
▲ 158.7% MoM
Top 10 Market Share 2026/07
57.4%
Notebooks For School Market Share & Sales Concentration on Amazon US — July 2026
The most-sold notebooks for school listing on Amazon US in July 2026 is ASIN B0CQ6QY3WH (Brand: BIC), which sold 80,000 units at $7.06 apiece — equal to 14.8% of every unit tracked in this report and 1.6× the volume of the No. 2 listing.
The Top 10 ASINs account for 310,000 units and $2,767,300 in July 2026 — 57.4% of unit volume and 58.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Notebooks For School' on Amazon
July 2026
Is 57.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CQ6QY3WH
BIC Xtra-Smooth Mechanical Pencils, 0.7 mm Medium Point, 40-Count | No. 2 Lead Resists Smudging and Erases Cleanly, Smooth Reliable Writing, Pastel Barrels, Bulk Pack for Students and Teachers
80K
▲ 700.0%vs. prior month
$595.2K
latest month
12-month trend
B082PN4X5J
Sharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
50K
▲ 25.0%vs. prior month
$599.5K
latest month
12-month trend
B071JM699P
Amazon Basics Wood-Cased #2 Pencils for Writing, Drawing and Sketching, Pre-sharpened, HB Soft Lead with Erasers, Teacher Supplies, 150 Count, Yellow
50K
▲ 400.0%vs. prior month
$630K
latest month
12-month trend
B00D3OR58A
Oxford Spiral Notebook 6 Pack, 1 Subject, College Ruled Paper, 8 x 10-1/2 Inch, Color Assortment Design May Vary (65007)
20K
▲ 0.0%vs. prior month
$177.2K
latest month
12-month trend
B00005C55O
Mead Loose Leaf Paper, Wide Ruled Filler Notebook Paper, 8" x 10-1/2", 200 Sheets, Fits 3-Ring Binder (15200)
20K
▲ 400.0%vs. prior month
$89.6K
latest month
12-month trend
B004K6LHF2
Five Star Spiral Notebook + Study App, 1 Subject, College Ruled Paper, 8.5" x 11", 100 Sheets, Blue (Color May Vary) (72565)
20K
▲ 100.0%vs. prior month
$59.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Notebooks For School Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIC is the best-performing notebooks for school brand in July 2026, moving 80,000 units across 1 ASIN for 25.8% of Top 10 volume. Sharpie follows with 50,000 units (16.1%), ahead of Amazon Basics on 50,000 units (16.1%).
Volume is spread across 7 brands, with the top three holding 58.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.06 to $11.14, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIC
1 ASIN in Top 10
25.8%
Units
80K
Revenue
$595.2K
Avg. price
$7.06
B0CQ6QY3WH
$7.06·★4.8·3.8K revsBIC Xtra-Smooth Mechanical Pencils, 0.7 mm Medium Point, 40-Count | No. 2 Lead Resists Smudging and Erases Cleanly, Smooth Reliable Writing, Pastel Barrels, Bulk Pack for Students and Teachers
Units sold80K
Sharpie
1 ASIN in Top 10
16.1%
Units
50K
Revenue
$599.5K
Avg. price
$9.99
B082PN4X5J
$9.99·★4.7·84.3K revsSharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
Units sold50K
Amazon Basics
1 ASIN in Top 10
16.1%
Units
50K
Revenue
$630K
Avg. price
$11.14
B071JM699P
$11.14·★4.8·105.1K revsAmazon Basics Wood-Cased #2 Pencils for Writing, Drawing and Sketching, Pre-sharpened, HB Soft Lead with Erasers, Teacher Supplies, 150 Count, Yellow
Units sold50K
Trending Notebooks For School Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00005C55O booked 20K units at $4.49, with ▲ 400.0% MoM change. On the growth side, B0731NLT2S leads positive momentum with ▲ 3900.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00005C55O
Mead Loose Leaf Paper, Wide Ruled Filler Notebook Paper, 8" x 10-1/2", 200 Sheets, Fits 3-Ring Binder (15200)
Price
$4.49
Rating
4.8
Reviews
10.4K
Latest month sales
B00P9U2EIM
Mead Spiral Notebook, 6 Pack, 1 Subject, Wide Ruled Paper, 7-1/2" x 10-1/2", 70 Sheets per Notebook, Colors Will Vary (930201-ECM25)
Price
$9.49
Rating
4.8
Reviews
9.1K
Latest month sales
B0731NLT2S
Enday Marble Composition Notebook Wide Ruled (2 Pack) 100 Sheets | Black Composition Notebook For Back to School, Home and Office
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.8
Reviews
3.8K
Latest month sales
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