Squishy Cheese Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Squishy Cheese sales on Amazon US totaled 111,300 units in July 2026 (▲ 21.0% vs. the prior month), generating an estimated $1,280,006 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.1% of unit volume and 67.9% of revenue, while a typical listing is priced at $12.89. The keyword itself pulled 50,844 Amazon queries over the same period (▼ 13.8% MoM).
Zooming out to the 12-month window ending July 2026, the squishy cheese Top 50 moved 313,550 units and $3,694,161 in cumulative sales — an average of 26,129 units and $307,847 per month. Monthly throughput topped out at 111,300 units in July 2026 and dipped to 1,500 in September 2025, leaving the latest reading 6083.3% higher than August 2025.
Squishy Cheese Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
111.3K
▲ 21.0% MoM
Monthly Revenue 2026/07
$1.3M
▲ 17.9% MoM
Top 10 Market Share 2026/07
70.1%
Squishy Cheese Market Share & Sales Concentration on Amazon US — July 2026
The most-sold squishy cheese listing on Amazon US in July 2026 is ASIN B0GY7YN8BZ (Brand: QPNGKT), which sold 10,000 units at $8.99 apiece — equal to 9.0% of every unit tracked in this report.
The Top 10 ASINs account for 78,000 units and $868,510 in July 2026 — 70.1% of unit volume and 67.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Squishy Cheese' on Amazon
July 2026
Is 70.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GY7YN8BZ
Cheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
10K
▲ 0.0%vs. prior month
$95.1K
latest month
12-month trend
B0DGL6L3R2
ORB Easy Sqweezy Yellow Super Cheesy - Giant Yellow Squishy Cheese Block | Big, Squishy, Slow Rising, and Extra Soft Stress Relief Toy - Fun Novelty Food Fidget Toy and Gift for Kids and Adults
10K
▲ 233.3%vs. prior month
$139.9K
latest month
12-month trend
B0G22BHS13
Toymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults | Thermoplastic Rubber TPR, 11.5 in Length, Orange, Food Theme, Squeeze Stretch Twist, Shape Memory, 0.86 lb
10K
▲ 900.0%vs. prior month
$99.9K
latest month
12-month trend
B0GRLZ7966
Cheese Squishy (6cm),Cheese Block Squeeze Toy,Squishies Stress Relief Fidget Toys,Stocking Stuffer Novelty Birthday Gifts for Kids Teens Boys Girls (2.4 inch)
9K
▲ 12.5%vs. prior month
$71.9K
latest month
12-month trend
B0GSZGPFYQ
QHPOQU 2 Packs Slow Rising Squishy Butter Squeeze Toys Pack Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors Squishy Butter
9K
▲ 28.6%vs. prior month
$84.9K
latest month
12-month trend
B0DPV6Q119
Butter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy back to school
8K
▲ 60.0%vs. prior month
$78.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Squishy Cheese Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Generic is the best-performing squishy cheese brand in July 2026, moving 17,000 units across 2 ASINs for 21.8% of Top 10 volume. QPNGKT follows with 10,000 units (12.8%), ahead of The Orb Factory on 10,000 units (12.8%).
Volume is spread across 9 brands, with the top three holding 47.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $11.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Generic
2 ASINs in Top 10
21.8%
Units
17K
Revenue
$163.4K
Avg. price
$9.98
B0GSZGPFYQ
$9.98·★4.1·350 revsQHPOQU 2 Packs Slow Rising Squishy Butter Squeeze Toys Pack Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors Squishy Butter
Units sold9KB0DPV6Q119
$9.98·★3.9·1.8K revsButter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy back to school
Units sold8K
QPNGKT
1 ASIN in Top 10
12.8%
Units
10K
Revenue
$95.1K
Avg. price
$8.99
B0GY7YN8BZ
$8.99·★2.4·647 revsCheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
Units sold10K
The Orb Factory
1 ASIN in Top 10
12.8%
Units
10K
Revenue
$139.9K
Avg. price
$11.99
B0DGL6L3R2
$11.99·★3.7·604 revsORB Easy Sqweezy Yellow Super Cheesy - Giant Yellow Squishy Cheese Block | Big, Squishy, Slow Rising, and Extra Soft Stress Relief Toy - Fun Novelty Food Fidget Toy and Gift for Kids and Adults
Units sold10K
Trending Squishy Cheese Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DGL6L3R2 booked 10K units at $11.99, with ▲ 233.3% MoM change. On the growth side, B0GTZ43D24 leads positive momentum with ▲ 400.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DGL6L3R2
ORB Easy Sqweezy Yellow Super Cheesy - Giant Yellow Squishy Cheese Block | Big, Squishy, Slow Rising, and Extra Soft Stress Relief Toy - Fun Novelty Food Fidget Toy and Gift for Kids and Adults
Price
$11.99
Rating
3.7
Reviews
604
Latest month sales
B0G22BHS13
Toymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults | Thermoplastic Rubber TPR, 11.5 in Length, Orange, Food Theme, Squeeze Stretch Twist, Shape Memory, 0.86 lb
Price
$16.83
Rating
4.4
Reviews
405
Latest month sales
B0GTZ43D24
Realistic Swiss Cheese Squishy Toy – Dough Texture Stress Relief Fidget Toy for Adults, Anxiety Relief Sensory Tool, Unique Desk Decor, Not Edible
Unlock to view ASIN details and product titles
Price
$11.99
Rating
3.7
Reviews
67
Latest month sales
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