Squishy Box Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Squishy Box Set sales on Amazon US totaled 204,300 units in July 2026 (▲ 14.4% vs. the prior month), generating an estimated $3,239,083 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.2% of unit volume and 43.2% of revenue, while a typical listing is priced at $21.63. The keyword itself pulled 15,195 Amazon queries over the same period (▼ 26.1% MoM).
Zooming out to the 12-month window ending July 2026, the squishy box set Top 50 moved 1,704,050 units and $27,791,255 in cumulative sales — an average of 142,004 units and $2,315,938 per month. Monthly throughput topped out at 246,900 units in December 2025 and dipped to 94,300 in August 2025, leaving the latest reading 116.6% higher than August 2025.
Squishy Box Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
204.3K
▲ 14.4% MoM
Monthly Revenue 2026/07
$3.2M
▲ 9.5% MoM
Top 10 Market Share 2026/07
62.2%
Squishy Box Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold squishy box set listing on Amazon US in July 2026 is ASIN B0DG2VRFV7 (Brand: Mantyplay), which sold 30,000 units at $8.99 apiece — equal to 14.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 127,000 units and $1,400,280 in July 2026 — 62.2% of unit volume and 43.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Squishy Box Set' on Amazon
July 2026
Is 62.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DG2VRFV7
30 Pack Squishy Toys, Kawaii Squishies Party Favors for Kids 4-8 8-12 Treasure Box Toys for Classroom Birthday Xmas Gifts Goodie Bag Mini Animals Mochi Squishy Stress Relief Sensory Toys Random
30K
▲ 0.0%vs. prior month
$261.9K
latest month
12-month trend
B0G3P428LL
160 Pcs Fidget Toys Party Favors Pack, Randomly Selected Pop Sensory Set Gifts Stickers for Kids Adults Boy Girl Stocking Stuffers Autistic Bulk Goodie Bag Filler Treasure Box Classroom Prizes School
20K
▲ 233.3%vs. prior month
$240.4K
latest month
12-month trend
B0F8LLT3JR
Party Favors for Kids 8-12 4-8, 150-Pack Fidget Toys Bulk, Treasure Box Toys for Classroom, Stocking Stuffers Goodie Bags, Classroom Prizes, Birthday Holiday for Boys Girls
10K
▲ 0.0%vs. prior month
$118.3K
latest month
12-month trend
B0BVNSDG2W
nobasco Squishies, 32 Pack Mochi Squishy Toys - Kawaii Cat Squishys Slow Rising Animals - Party Favors, Goodie Bag, Birthday Gifts, Mini Squishies Stress Reliever Toy
10K
▲ 0.0%vs. prior month
$73.1K
latest month
12-month trend
B0CYT6D2ZS
6-Pack Pink Slime Kit for Girls, Cloud Butter Squishy Birthday Gift Set | Party favor, goodie bag stuffer, Easter basket filler and sensory toy for kids ages 4-10
10K
▲ 0.0%vs. prior month
$134.3K
latest month
12-month trend
B0G2GS1PJT
4 Pack Squishy Fidget Toys Stress Cube Bulk, Squishies Slow Rising Stress Balls for Adults Kids, Sensory Fidget Toys for Anxiety Relief, Small Squishy Toys for Classroom Prizes Party Favors
10K
▲ 11.1%vs. prior month
$99.9K
latest month
12-month trend
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Best Squishy Box Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mantyplay is the best-performing squishy box set brand in July 2026, moving 30,000 units across 1 ASIN for 23.6% of Top 10 volume. TwCare follows with 20,000 units (15.7%), ahead of PHIMOTA on 10,000 units (7.9%).
Volume is spread across 10 brands, with the top three holding 47.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $15.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mantyplay
1 ASIN in Top 10
23.6%
Units
30K
Revenue
$261.9K
Avg. price
$8.99
B0DG2VRFV7
$8.99·★4.6·4.7K revs30 Pack Squishy Toys, Kawaii Squishies Party Favors for Kids 4-8 8-12 Treasure Box Toys for Classroom Birthday Xmas Gifts Goodie Bag Mini Animals Mochi Squishy Stress Relief Sensory Toys Random
Units sold30K
TwCare
1 ASIN in Top 10
15.7%
Units
20K
Revenue
$240.4K
Avg. price
$15.99
B0G3P428LL
$15.99·★4.2·1.4K revs160 Pcs Fidget Toys Party Favors Pack, Randomly Selected Pop Sensory Set Gifts Stickers for Kids Adults Boy Girl Stocking Stuffers Autistic Bulk Goodie Bag Filler Treasure Box Classroom Prizes School
Units sold20K
PHIMOTA
1 ASIN in Top 10
7.9%
Units
10K
Revenue
$118.3K
Avg. price
$13.99
B0F8LLT3JR
$13.99·★4.5·2.6K revsParty Favors for Kids 8-12 4-8, 150-Pack Fidget Toys Bulk, Treasure Box Toys for Classroom, Stocking Stuffers Goodie Bags, Classroom Prizes, Birthday Holiday for Boys Girls
Units sold10K
Trending Squishy Box Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D5CBZWRS booked 8K units at $13.99, with ▲ 33.3% MoM change. On the growth side, B0GW7WJPBS leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B0GY4L838W close behind at ▲ 300.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D5CBZWRS
VESPRO 12 Pack Fidget Stress Balls for Adults, Cute Octopus Stress Ball | Features a soft, squeezable texture, Bulk Squishy Squeeze Ball Toys Set for Classroom Prizes and Birthday Party Favors
Price
$13.99
Rating
3.8
Reviews
1.2K
Latest month sales
B0GW7WJPBS
12 Pack Squishy Toy Balls Cute Stress Relief Stress Ball Fidget Toys Bulk Squishy Squeeze Ball Set for Adult Party Favors (Axolotl)
Price
$15.99
Rating
4.5
Reviews
74
Latest month sales
B0GY4L838W
Recheel Butter Squishy Toys, 9 Pack Slow Rising Food Squishies Set | Soft Kawaii Food Squishies with Bread, Cake & Fruit Designs, Perfect Fidget Toys for Stress Relief, Relaxation and Play
Unlock to view ASIN details and product titles
Price
$19.98
Rating
4.7
Reviews
123
Latest month sales
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