Spoon Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Spoon sales on Amazon US totaled 269,900 units in July 2026 (▼ 2.4% vs. the prior month), generating an estimated $2,710,304 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.7% of unit volume and 60.9% of revenue, while a typical listing is priced at $10.51. The keyword itself pulled 36,020 Amazon queries over the same period (▲ 0.5% MoM).
Zooming out to the 12-month window ending July 2026, the spoon Top 50 moved 2,762,700 units and $28,717,357 in cumulative sales — an average of 230,225 units and $2,393,113 per month. Monthly throughput topped out at 276,400 units in June 2026 and dipped to 125,450 in May 2026, leaving the latest reading 26.8% higher than August 2025.
Spoon Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
269.9K
▼ 2.4% MoM
Monthly Revenue 2026/07
$2.7M
▼ 5.4% MoM
Top 10 Market Share 2026/07
59.7%
Spoon Market Share & Sales Concentration on Amazon US — July 2026
The most-sold spoon listing on Amazon US in July 2026 is ASIN B0CLH1VCLC (Brand: Amazon Basics), which sold 60,000 units at $12.05 apiece — equal to 22.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 161,000 units and $1,649,950 in July 2026 — 59.7% of unit volume and 60.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Spoon' on Amazon
July 2026
Is 59.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CLH1VCLC
Amazon Basics Disposable Clear Plastic Cutlery Set, Premium Quality, Strong, 192 Count, Large Combo Pack Forks, Spoons and Knives
60K
▼ 14.3%vs. prior month
$526.2K
latest month
12-month trend
B0CLH1DVWN
Amazon Basics Disposable Clear Plastic Spoons, Premium Quality, 100 Count, Large Pack, Packaging May Vary
40K
▼ 20.0%vs. prior month
$288K
latest month
12-month trend
B09SG1M7R2
Measuring Cups & Spoons Set, Stackable Cups and Spoons | Nesting Measure Cups with Stainless Steel Handle, Kitchen Gadgets for Cooking & Baking (Black)
9K
▲ 28.6%vs. prior month
$81.8K
latest month
12-month trend
B0FHZ79X4X
Amazon Basics Disposable Everyday White Forks & Spoons, 100 Count
9K
▲ 80.0%vs. prior month
$60.7K
latest month
12-month trend
B07DJ53GZQ
Spring Chef Stainless Steel Magnetic Measuring Spoons Set of 8, Black | Dual Sided Metal Teaspoon & Tablespoon Measuring Spoons with Leveler for Dry & Liquid Ingredients, Nesting, Dishwasher Safe
9K
▲ 12.5%vs. prior month
$85.9K
latest month
12-month trend
B0BBGQ2GLZ
Wooden Spoons for Cooking – 10 Pcs Non Toxic Teak Kitchen Utensils Set | Includes spatula, turner, ladle, skimmer, pasta server & salad fork; heat resistant, nonstick safe, easy to clean
7K
▲ 16.7%vs. prior month
$277.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Spoon Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing spoon brand in July 2026, moving 122,000 units across 5 ASINs for 75.8% of Top 10 volume. TILUCK follows with 9,000 units (5.6%), ahead of Spring Chef on 9,000 units (5.6%).
With 6 brands splitting the Top 10 and 87.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.53 to $8.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
5 ASINs in Top 10
75.8%
Units
122K
Revenue
$927.9K
Avg. price
$6.53
B0CLH1VCLC
$12.05·★4.8·6.2K revsAmazon Basics Disposable Clear Plastic Cutlery Set, Premium Quality, Strong, 192 Count, Large Combo Pack Forks, Spoons and Knives
Units sold60KB0CLH1DVWN
$6.99·★4.7·4.6K revsAmazon Basics Disposable Clear Plastic Spoons, Premium Quality, 100 Count, Large Pack, Packaging May Vary
Units sold40KB0FHZ79X4X
$5.99·★4.8·309 revsAmazon Basics Disposable Everyday White Forks & Spoons, 100 Count
Units sold9KB0CLH28TKJ
$2.14·★4.8·550 revsAmazon Basics Disposable Clear Plastic Spoons, Premium Quality, Party Supply for Events, Dinners, Picnics and Family Gatherings, 48 Count
Units sold7KB0FHZ1SS3M
$5.49·★4.8·217 revsAmazon Basics Disposable Everyday White Spoons, 100 Count
Units sold6K
TILUCK
1 ASIN in Top 10
5.6%
Units
9K
Revenue
$81.8K
Avg. price
$7.99
B09SG1M7R2
$7.99·★4.8·11K revsMeasuring Cups & Spoons Set, Stackable Cups and Spoons | Nesting Measure Cups with Stainless Steel Handle, Kitchen Gadgets for Cooking & Baking (Black)
Units sold9K
Spring Chef
1 ASIN in Top 10
5.6%
Units
9K
Revenue
$85.9K
Avg. price
$8.99
B07DJ53GZQ
$8.99·★4.9·49.9K revsSpring Chef Stainless Steel Magnetic Measuring Spoons Set of 8, Black | Dual Sided Metal Teaspoon & Tablespoon Measuring Spoons with Leveler for Dry & Liquid Ingredients, Nesting, Dishwasher Safe
Units sold9K
Trending Spoon Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B086D4CP3X booked 7K units at $8.99, with ▲ 250.0% MoM change. On the growth side, B09C5X77DY leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B086D4CP3X
MUTNITT Teaspoon Set,16 Piece 6.7" Spoons Silverware, Premium Food Grade Stainless Steel Tea Spoons, Durable Small Spoon, Good Teaspoons, Kitchen Dessert Spoon Set, Mirror Finish & Dishwasher Safe
Price
$8.99
Rating
4.4
Reviews
8.8K
Latest month sales
B0FHZ1SS3M
Amazon Basics Disposable Everyday White Spoons, 100 Count
Price
$5.49
Rating
4.8
Reviews
217
Latest month sales
B09C5X77DY
16 Pcs Forks and Spoons Silverware Set,Food Grade Stainless Steel Flatware Cutlery Set for Home,Kitchen and Restaurant,Mirror Polished,Dishwasher Safe - 8 Dinner Fork(8 inch) and 8 Teaspoon(6.5 inch)
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.6
Reviews
5.6K
Latest month sales
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