Straw Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Straw sales on Amazon US totaled 267,000 units in July 2026 (▲ 5.6% vs. the prior month), generating an estimated $1,697,420 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.6% of unit volume and 39.1% of revenue, while a typical listing is priced at $8.33. The keyword itself pulled 32,769 Amazon queries over the same period (▲ 9.4% MoM).
Zooming out to the 12-month window ending July 2026, the straw Top 50 moved 2,609,100 units and $16,493,123 in cumulative sales — an average of 217,425 units and $1,374,427 per month. Monthly throughput topped out at 267,000 units in July 2026 and dipped to 127,900 in May 2026, leaving the latest reading 4.3% higher than August 2025.
Straw Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
267K
▲ 5.6% MoM
Monthly Revenue 2026/07
$1.7M
▼ 2.8% MoM
Top 10 Market Share 2026/07
56.6%
Straw Market Share & Sales Concentration on Amazon US — July 2026
The most-sold straw listing on Amazon US in July 2026 is ASIN B0D6T59JGQ (Brand: Amazon Basics), which sold 70,000 units at $2.29 apiece — equal to 26.2% of every unit tracked in this report and 3.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 151,000 units and $663,520 in July 2026 — 56.6% of unit volume and 39.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Straw' on Amazon
July 2026
Is 56.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0D6T59JGQ
Amazon Basics Disposable Striped Plastic Flex Straws, BPA Free, Food-Safe, 7.5" Long, Assorted Colors, 100 Count
70K
▲ 16.7%vs. prior month
$154K
latest month
12-month trend
B0DJVNDQ1N
2 Pack Straw Cleaner Brush, Reusable Metal Handles Straw Cleaner Brush Extra Long for Stanley Mug 40, 30, 20 oz, 10mm Wide for Sippy Cup, Water Bottle and Tubes (Clear+Clear)
20K
▲ 100.0%vs. prior month
$79.6K
latest month
12-month trend
B0BVWC2RT4
Replacement Straw Compatible with Stanley 40 oz 30 oz Cup Tumbler, 6 Pack Reusable Straw with Cleaning Brush, Plastic, Clear
10K
▲ 0.0%vs. prior month
$55.8K
latest month
12-month trend
B09PGZ5W8W
SONGNASS 100PCS Flexible Plastic Straws | Colorful Disposable Bendy Party Fancy Straws12.8inch Extra Long Straws Party Decorations
9K
▼ 10.0%vs. prior month
$88.7K
latest month
12-month trend
B07D34ZNMH
Hiware 12-Pack Reusable Stainless Steel Metal Straws with Case - Long Drinking Straws for 30 oz and 20 oz Tumblers Dishwasher Safe - 2 Cleaning Brushes Included
9K
▲ 28.6%vs. prior month
$62.9K
latest month
12-month trend
B07VWGR2R1
100 Pcs Jumbo Smoothie Straws, Colorful Disposable Wide-Mouth | Large Plastic Straws for Bubble Tea, Milkshakes, Thick Drinks
9K
▼ 10.0%vs. prior month
$87.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Straw Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing straw brand in July 2026, moving 70,000 units across 1 ASIN for 46.4% of Top 10 volume. CYHTSHFZ follows with 20,000 units (13.2%), ahead of Beonsky on 10,000 units (6.6%).
With 10 brands splitting the Top 10 and 66.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.29 to $5.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
1 ASIN in Top 10
46.4%
Units
70K
Revenue
$154K
Avg. price
$2.29
B0D6T59JGQ
$2.29·★4.7·8.7K revsAmazon Basics Disposable Striped Plastic Flex Straws, BPA Free, Food-Safe, 7.5" Long, Assorted Colors, 100 Count
Units sold70K
CYHTSHFZ
1 ASIN in Top 10
13.2%
Units
20K
Revenue
$79.6K
Avg. price
$3.99
B0DJVNDQ1N
$3.99·★4.8·5.4K revs2 Pack Straw Cleaner Brush, Reusable Metal Handles Straw Cleaner Brush Extra Long for Stanley Mug 40, 30, 20 oz, 10mm Wide for Sippy Cup, Water Bottle and Tubes (Clear+Clear)
Units sold20K
Beonsky
1 ASIN in Top 10
6.6%
Units
10K
Revenue
$55.8K
Avg. price
$5.99
B0BVWC2RT4
$5.99·★4.7·12.2K revsReplacement Straw Compatible with Stanley 40 oz 30 oz Cup Tumbler, 6 Pack Reusable Straw with Cleaning Brush, Plastic, Clear
Units sold10K
Trending Straw Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DCC4RWT3 booked 6K units at $5.99, with ▲ 20.0% MoM change. On the growth side, B0CBZN68DB leads positive momentum with ▲ 122.2% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DCC4RWT3
Metal Straw Replacement for Owala Water Bottle 24 oz 32 oz Accessories, With 2 Straw Cleaner, Reusable Stainless Steel Straws Compatible With Owala Water Bottle - 4pcs
Price
$5.99
Rating
4.4
Reviews
1.2K
Latest month sales
B0CNTT52NL
6 Pcs Replacement Straw for Stanley Adventure Quencher 40 oz 30 oz Cup Tumbler,Straws with Cleaning Brush for Stanley Accessories
Price
$3.99
Rating
4.7
Reviews
1.8K
Latest month sales
B0CBZN68DB
EcoPreps Biodegradable Sugarcane Disposable Straws, Plastic-Free, 150 Count | 100% Compostable, Eco-Friendly Drinking Straw | 7.8” Natural Sugar Fiber Straws, Smoothie Straw for Home, Restaurant, Parties
Unlock to view ASIN details and product titles
Price
$11.99
Rating
4.8
Reviews
294
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this straw report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card