Straw Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Straw sales on Amazon US totaled 293,000 units in July 2026 (▲ 6.6% vs. the prior month), generating an estimated $1,904,360 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.0% of unit volume and 41.3% of revenue, while a typical listing is priced at $8.55. The keyword itself pulled 33,038 Amazon queries over the same period (▲ 4.2% MoM).
Zooming out to the 12-month window ending July 2026, the straw Top 50 moved 2,821,800 units and $18,199,647 in cumulative sales — an average of 235,150 units and $1,516,637 per month. Monthly throughput topped out at 293,000 units in July 2026 and dipped to 141,100 in May 2026, leaving the latest reading 6.7% higher than August 2025.
Straw Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
293K
▲ 6.6% MoM
Monthly Revenue 2026/07
$1.9M
▼ 0.1% MoM
Top 10 Market Share 2026/07
57.0%
Straw Market Share & Sales Concentration on Amazon US — July 2026
The most-sold straw listing on Amazon US in July 2026 is ASIN B0D6T59JGQ (Brand: Amazon Basics), which sold 70,000 units at $2.29 apiece — equal to 23.9% of every unit tracked in this report and 3.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 167,000 units and $787,060 in July 2026 — 57.0% of unit volume and 41.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Straw' on Amazon
July 2026
Is 57.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0D6T59JGQ
Amazon Basics Disposable Striped Plastic Flex Straws, BPA Free, Food-Safe, 7.5" Long, Assorted Colors, 100 Count
70K
▲ 16.7%vs. prior month
$154K
latest month
12-month trend
B0DJVNDQ1N
2 Pack Straw Cleaner Brush, Reusable Metal Handles Straw Cleaner Brush Extra Long for Stanley Mug 40, 30, 20 oz, 10mm Wide for Sippy Cup, Water Bottle and Tubes (Clear+Clear)
20K
▲ 100.0%vs. prior month
$79.6K
latest month
12-month trend
B0C54CYDS3
Dr. Brown's Milestones Baby's First Straw Cup, Blue, 1-Pack
20K
▲ 0.0%vs. prior month
$119.4K
latest month
12-month trend
B0BVWC2RT4
Replacement Straw Compatible with Stanley 40 oz 30 oz Cup Tumbler, 6 Pack Reusable Straw with Cleaning Brush, Plastic, Clear
10K
▲ 0.0%vs. prior month
$55.8K
latest month
12-month trend
B07D34ZNMH
Hiware 12-Pack Reusable Stainless Steel Metal Straws with Case - Long Drinking Straws for 30 oz and 20 oz Tumblers Dishwasher Safe - 2 Cleaning Brushes Included
9K
▲ 28.6%vs. prior month
$62.9K
latest month
12-month trend
B09PGZ5W8W
SONGNASS 100PCS Flexible Plastic Straws | Colorful Disposable Bendy Party Fancy Straws12.8inch Extra Long Straws Party Decorations
9K
▼ 10.0%vs. prior month
$88.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Straw Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing straw brand in July 2026, moving 70,000 units across 1 ASIN for 41.9% of Top 10 volume. Dr. Brown's follows with 27,000 units (16.2%), ahead of CYHTSHFZ on 20,000 units (12.0%).
With 9 brands splitting the Top 10 and 70.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.29 to $6.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
1 ASIN in Top 10
41.9%
Units
70K
Revenue
$154K
Avg. price
$2.29
B0D6T59JGQ
$2.29·★4.7·8.7K revsAmazon Basics Disposable Striped Plastic Flex Straws, BPA Free, Food-Safe, 7.5" Long, Assorted Colors, 100 Count
Units sold70K
Dr. Brown's
2 ASINs in Top 10
16.2%
Units
27K
Revenue
$168.3K
Avg. price
$6.48
B0C54CYDS3
$5.97·★4.3·15.6K revsDr. Brown's Milestones Baby's First Straw Cup, Blue, 1-Pack
Units sold20KB0C54BBCD3
$6.99·★4.3·15.6K revsDr. Brown's Milestones Baby's First Straw Cup, Olive Green, 1-Pack
Units sold7K
CYHTSHFZ
1 ASIN in Top 10
12.0%
Units
20K
Revenue
$79.6K
Avg. price
$3.99
B0DJVNDQ1N
$3.99·★4.8·5.5K revs2 Pack Straw Cleaner Brush, Reusable Metal Handles Straw Cleaner Brush Extra Long for Stanley Mug 40, 30, 20 oz, 10mm Wide for Sippy Cup, Water Bottle and Tubes (Clear+Clear)
Units sold20K
Trending Straw Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DCC4RWT3 booked 6K units at $5.99, with ▲ 20.0% MoM change. On the growth side, B0DHF3QVCF leads positive momentum with ▲ 200.0% MoM growth on 6K units, with B0CBZN68DB close behind at ▲ 122.2% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DCC4RWT3
Metal Straw Replacement for Owala Water Bottle 24 oz 32 oz Accessories, With 2 Straw Cleaner, Reusable Stainless Steel Straws Compatible With Owala Water Bottle - 4pcs
Price
$5.99
Rating
4.4
Reviews
1.2K
Latest month sales
B0DHF3QVCF
The First Years Squeeze & Sip Straw Cups - Pink/Purple/Blue - 3 Count | Toddler Straw Cups, 7 Oz Cups, 3 Count, Ages 6 Months And Up, Top-Rack Dishwasher Safe, Made Without BPA
Price
$15.09
Rating
4.5
Reviews
3.7K
Latest month sales
B0CBZN68DB
EcoPreps Biodegradable Sugarcane Disposable Straws, Plastic-Free, 150 Count | 100% Compostable, Eco-Friendly Drinking Straw | 7.8” Natural Sugar Fiber Straws, Smoothie Straw for Home, Restaurant, Parties
Unlock to view ASIN details and product titles
Price
$11.99
Rating
4.7
Reviews
296
Latest month sales
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