Plastic Plates Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Plastic Plates sales on Amazon US totaled 631,200 units in July 2026 (▼ 3.6% vs. the prior month), generating an estimated $8,477,033 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 93.0% of unit volume and 81.9% of revenue, while a typical listing is priced at $31.07. The keyword itself pulled 72,853 Amazon queries over the same period (▲ 4.4% MoM).
Zooming out to the 12-month window ending July 2026, the plastic plates Top 50 moved 6,698,200 units and $87,231,342 in cumulative sales — an average of 558,183 units and $7,269,279 per month. Monthly throughput topped out at 654,600 units in June 2026 and dipped to 427,400 in May 2026, leaving the latest reading 25.0% higher than August 2025.
Plastic Plates Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
631.2K
▼ 3.6% MoM
Monthly Revenue 2026/07
$8.5M
▼ 4.8% MoM
Top 10 Market Share 2026/07
93.0%
Plastic Plates Market Share & Sales Concentration on Amazon US — July 2026
The most-sold plastic plates listing on Amazon US in July 2026 is ASIN B0748J34WZ (Brand: Dixie), which sold 100,000 units at $5.89 apiece — equal to 15.8% of every unit tracked in this report.
The Top 10 ASINs account for 587,000 units and $6,945,330 in July 2026 — 93.0% of unit volume and 81.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Plastic Plates' on Amazon
July 2026
Is 93.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0748J34WZ
Dixie Medium Paper Plates, 8.5 Inch, 90 Count, 2X Stronger*, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Everyday Breakfast, Lunch, & Dinner Meals
100K
▲ 0.0%vs. prior month
$589K
latest month
12-month trend
B074PY4Y8Y
Dixie Large Paper Plates, 10 Inch, 150 Count, 2X Stronger*, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Everyday Breakfast, Lunch, & Dinner Meals
100K
▲ 11.1%vs. prior month
$1.4M
latest month
12-month trend
B0C2CY22B8
Amazon Basics Everyday Disposable Paper Plates, 8.62 Inch, Microwave-Safe, Cut Resistant, Soak-Proof, 100 Count, Packaging May Vary
100K
▲ 0.0%vs. prior month
$567K
latest month
12-month trend
B099BWGZBP
Dixie Ultra, Large Paper Plates, 10 Inch, 172 Count (4 packs of 43 plates), 3X Stronger*, Heavy Duty, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Heavy, Messy Meals
60K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B0C2CZJ1TK
Amazon Basics Amazon Basics Everyday Paper Plates, 10 Inch, Disposable, 150 Count, Packaging May Vary
60K
▼ 25.0%vs. prior month
$854.4K
latest month
12-month trend
B0C2D1ZH9M
Amazon Basics Everyday Paper Plates, 8.62 Inch, Disposable, 200 Count, Packaging May Vary
60K
▲ 0.0%vs. prior month
$631.8K
latest month
12-month trend
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Best Plastic Plates Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing plastic plates brand in July 2026, moving 280,000 units across 5 ASINs for 47.7% of Top 10 volume. Dixie follows with 260,000 units (44.3%), ahead of Dixie Ultra on 40,000 units (6.8%).
With 4 brands splitting the Top 10 and 98.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.76 to $14.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
5 ASINs in Top 10
47.7%
Units
280K
Revenue
$2.9M
Avg. price
$10.76
B0C2CY22B8
$5.97·★4.7·58.9K revsAmazon Basics Everyday Disposable Paper Plates, 8.62 Inch, Microwave-Safe, Cut Resistant, Soak-Proof, 100 Count, Packaging May Vary
Units sold100KB0C2CZJ1TK
$15.34·★4.7·23K revsAmazon Basics Amazon Basics Everyday Paper Plates, 10 Inch, Disposable, 150 Count, Packaging May Vary
Units sold60KB0C2D1ZH9M
$11.12·★4.7·59K revsAmazon Basics Everyday Paper Plates, 8.62 Inch, Disposable, 200 Count, Packaging May Vary
Units sold60KB0C2D2P54Y
$15.85·★4.7·58.9K revsAmazon Basics Everyday Paper Plates, 8.62 Inch, Disposable, 300 Count, Packaging May Vary
Units sold50KB0DN85H43K
$5.50·★4.8·12K revsAmazon Basics Ultra Paper Plates, 10 Inch, Disposable, 44 Count, Packaging May Vary
Units sold10K
Dixie
3 ASINs in Top 10
44.3%
Units
260K
Revenue
$3.4M
Avg. price
$14.48
B0748J34WZ
$5.89·★4.8·65.5K revsDixie Medium Paper Plates, 8.5 Inch, 90 Count, 2X Stronger*, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Everyday Breakfast, Lunch, & Dinner Meals
Units sold100KB074PY4Y8Y
$14.48·★4.8·65.4K revsDixie Large Paper Plates, 10 Inch, 150 Count, 2X Stronger*, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Everyday Breakfast, Lunch, & Dinner Meals
Units sold100KB099BWGZBP
$23.08·★4.8·23.4K revsDixie Ultra, Large Paper Plates, 10 Inch, 172 Count (4 packs of 43 plates), 3X Stronger*, Heavy Duty, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Heavy, Messy Meals
Units sold60K
Dixie Ultra
1 ASIN in Top 10
6.8%
Units
40K
Revenue
$522.4K
Avg. price
$13.06
B00B9CTFWW
$13.06·★4.8·10.6K revsDixie Ultra, Large Paper Plates, 10 Inch, 100 Count, 3X Stronger*, Heavy Duty, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Heavy, Messy Meals
Units sold40K
Trending Plastic Plates Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0C21215T8 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0C1FL1WJH close behind at ▲ 16.7% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C21215T8
Goodluck 600 Pieces Gold Disposable Plastic Plates for 100 Guests | Include: Dinnerware Set of 100 Dinner and 100 Dessert Plates, 100 Spoons, 100 Forks, 100 Knives, 100 Cups Plates for Party
Price
$59.99
Rating
4.7
Reviews
4K
Latest month sales
B0C1FL1WJH
JOLLY CHEF 10 inch Disposable Paper Plates 140 Count, Soak Proof, Cut Proof, Heavy Duty Paper Plates for Everyday Use
Price
$24.89
Rating
4.8
Reviews
2.7K
Latest month sales
B0D5QK6SM6
WELLIFE 600 PCS Silver Disposable Dinnerware Set for 100 Guests | Silver Plastic Tableware, Dinner Plates, Cups, Forks, Knives & Spoons for Weddings & Elegant Events
Unlock to view ASIN details and product titles
Price
$59.99
Rating
4.6
Reviews
2.4K
Latest month sales
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