Spf Moisturizer Face Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Spf Moisturizer Face sales on Amazon US totaled 1,194,000 units in July 2026 (▼ 32.2% vs. the prior month), generating an estimated $26,073,860 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.6% of unit volume and 50.0% of revenue, while a typical listing is priced at $21.60. The keyword itself pulled 23,015 Amazon queries over the same period (▼ 5.6% MoM).
Zooming out to the 12-month window ending July 2026, the spf moisturizer face Top 50 moved 12,538,400 units and $272,631,099 in cumulative sales — an average of 1,044,867 units and $22,719,258 per month. Monthly throughput topped out at 1,762,000 units in June 2026 and dipped to 793,000 in December 2025, leaving the latest reading 33.5% higher than August 2025.
Spf Moisturizer Face Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.2M
▼ 32.2% MoM
Monthly Revenue 2026/07
$26.1M
▼ 35.6% MoM
Top 10 Market Share 2026/07
48.6%
Spf Moisturizer Face Market Share & Sales Concentration on Amazon US — July 2026
The most-sold spf moisturizer face listing on Amazon US in July 2026 is ASIN B01N9SPQHQ (Brand: La Roche-Posay), which sold 100,000 units at $24.99 apiece — equal to 8.4% of every unit tracked in this report.
The Top 10 ASINs account for 580,000 units and $13,041,200 in July 2026 — 48.6% of unit volume and 50.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Spf Moisturizer Face' on Amazon
July 2026
Is 48.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01N9SPQHQ
La Roche-Posay Toleriane Double Repair Face Moisturizer
100K
▲ 0.0%vs. prior month
$2.5M
latest month
12-month trend
B08BW46XXK
Vanicream Daily Facial Moisturizer, Lightweight, Non-Greasy, 3 Fl Oz | Formulated Without Common Irritants for Sensitive Skin, Moisturizing Face Cream with 5 Key Cermides and Hyaluronic Acid
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B00365DABC
CeraVe PM Facial Moisturizing Lotion, Skin Care for Dry Skin, Oil-Free, 3oz | Travel Sized Face Lotion with Hyaluronic Acid, Niacinamide & Ceramides, Face Moisturizer for Men & Women, Skin Barrier Repair
90K
▼ 10.0%vs. prior month
$1.3M
latest month
12-month trend
B002MSN3QQ
EltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
60K
▼ 14.3%vs. prior month
$2.7M
latest month
12-month trend
B0FKGJYFC8
Dr.Althea 345 Relief Cream, 1.69 Fl Oz (Ver.2 - Pack of 1) | PDRN & Hyaluronic Acid for Instant Hydration, Blemish, Post-Acne Vegan Face Moisturizer with Centella, Non-comedogenic
50K
▼ 50.0%vs. prior month
$1.3M
latest month
12-month trend
B01NCWV3KM
La Roche-Posay Toleriane Double Repair UV SPF 30 Face Moisturizer
40K
▼ 20.0%vs. prior month
$1M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Spf Moisturizer Face Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CeraVe is the best-performing spf moisturizer face brand in July 2026, moving 160,000 units across 3 ASINs for 27.6% of Top 10 volume. La Roche-Posay follows with 140,000 units (24.1%), ahead of Vanicream on 100,000 units (17.2%).
With 6 brands splitting the Top 10 and 69.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.64 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CeraVe
3 ASINs in Top 10
27.6%
Units
160K
Revenue
$2.4M
Avg. price
$13.64
B00365DABC
$11.99·★4.7·63K revsCeraVe PM Facial Moisturizing Lotion, Skin Care for Dry Skin, Oil-Free, 3oz | Travel Sized Face Lotion with Hyaluronic Acid, Niacinamide & Ceramides, Face Moisturizer for Men & Women, Skin Barrier Repair
Units sold90KB00F97FHAW
$14.97·★4.5·97.9K revsCeraVe AM Oil Face Moisturizer Lotion, Sunscreen for Face, SPF 30, 3oz
Units sold40KB07YLKXV11
$13.97·★4.4·68.7K revsCeraVe Tinted Sunscreen for Face, Mineral SPF 30 Moisturizer, Medium, 1.7oz | Skin Care, Face Sunscreen, Hyaluronic Acid, Zinc Oxide, Titanium Dioxide, Sheer Tint, Healthy Glow, Blends Seamlessly
Units sold30K
La Roche-Posay
2 ASINs in Top 10
24.1%
Units
140K
Revenue
$3.5M
Avg. price
$24.99
B01N9SPQHQ
$24.99·★4.6·51.3K revsLa Roche-Posay Toleriane Double Repair Face Moisturizer
Units sold100KB01NCWV3KM
$24.99·★4.6·29.2K revsLa Roche-Posay Toleriane Double Repair UV SPF 30 Face Moisturizer
Units sold40K
Vanicream
1 ASIN in Top 10
17.2%
Units
100K
Revenue
$1.4M
Avg. price
$13.97
B08BW46XXK
$13.97·★4.6·25.5K revsVanicream Daily Facial Moisturizer, Lightweight, Non-Greasy, 3 Fl Oz | Formulated Without Common Irritants for Sensitive Skin, Moisturizing Face Cream with 5 Key Cermides and Hyaluronic Acid
Units sold100K
Trending Spf Moisturizer Face Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B00F97FHAW booked 40K units at $14.97, with ▼ 20.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00F97FHAW
CeraVe AM Oil Face Moisturizer Lotion, Sunscreen for Face, SPF 30, 3oz
Price
$14.97
Rating
4.5
Reviews
97.9K
Latest month sales
B00ZPWR0N8
EltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
Price
$47.00
Rating
4.5
Reviews
21.5K
Latest month sales
B07YLKXV11
CeraVe Tinted Sunscreen for Face, Mineral SPF 30 Moisturizer, Medium, 1.7oz | Skin Care, Face Sunscreen, Hyaluronic Acid, Zinc Oxide, Titanium Dioxide, Sheer Tint, Healthy Glow, Blends Seamlessly
Unlock to view ASIN details and product titles
Price
$13.97
Rating
4.4
Reviews
68.7K
Latest month sales
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