Neutrogena Makeup Remover Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Neutrogena Makeup Remover sales on Amazon US totaled 706,000 units in July 2026 (▼ 21.7% vs. the prior month), generating an estimated $7,995,880 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.5% of unit volume and 59.3% of revenue, while a typical listing is priced at $11.22. The keyword itself pulled 25,293 Amazon queries over the same period (▼ 14.3% MoM).
Zooming out to the 12-month window ending July 2026, the neutrogena makeup remover Top 50 moved 9,315,100 units and $101,693,148 in cumulative sales — an average of 776,258 units and $8,474,429 per month. Monthly throughput topped out at 902,000 units in June 2026 and dipped to 565,000 in May 2026, leaving the latest reading 5.5% lower than August 2025.
Neutrogena Makeup Remover Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
706K
▼ 21.7% MoM
Monthly Revenue 2026/07
$8M
▼ 18.2% MoM
Top 10 Market Share 2026/07
59.5%
Neutrogena Makeup Remover Market Share & Sales Concentration on Amazon US — July 2026
The most-sold neutrogena makeup remover listing on Amazon US in July 2026 is ASIN B00U2VQZDS (Brand: Neutrogena), which sold 100,000 units at $9.97 apiece — equal to 14.2% of every unit tracked in this report.
The Top 10 ASINs account for 420,000 units and $4,743,600 in July 2026 — 59.5% of unit volume and 59.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Neutrogena Makeup Remover' on Amazon
July 2026
Is 59.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00U2VQZDS
Neutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
100K
▲ 0.0%vs. prior month
$997K
latest month
12-month trend
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B07GKVBQDG
Neutrogena Makeup Remover Towelettes, Daily Single Face Towelettes, 20 Ct | Makeup Remover, Makeup Removing Cleansing Wipes, Suitable for Dirt & Oil Removal, Alcohol-Free
50K
▼ 50.0%vs. prior month
$320.5K
latest month
12-month trend
B017PCGABI
Garnier Micellar Water, Hydrating Facial Cleanser & Makeup Remover, Suitable for Sensitive Skin, Vegan, Cruelty Free, 13.5 Fl Oz (400mL), 1 Count
30K
▼ 50.0%vs. prior month
$261.9K
latest month
12-month trend
B07XC569XF
Neutrogena Hydro Boost Cleansing Wipes Makeup Remover, 25 Ct | Micellar Cleansing Cloths, Gently Removes Oil, Dirt, Waterproof Makeup, Hydrating Hyaluronic Acid
30K
▼ 40.0%vs. prior month
$359.1K
latest month
12-month trend
B017PCGAXQ
Garnier Micellar Water For Waterproof Makeup, Hydrating Facial Cleanser & Makeup Remover, Suitable for Sensitive Skin, Vegan, Cruelty Free, 13.5 Fl Oz (400mL), 1 Count
30K
▼ 25.0%vs. prior month
$263.1K
latest month
12-month trend
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Best Neutrogena Makeup Remover Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Neutrogena is the best-performing neutrogena makeup remover brand in July 2026, moving 220,000 units across 5 ASINs for 52.4% of Top 10 volume. CLEAN SKIN CLUB follows with 100,000 units (23.8%), ahead of Garnier on 60,000 units (14.3%).
With 5 brands splitting the Top 10 and 90.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.28 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Neutrogena
5 ASINs in Top 10
52.4%
Units
220K
Revenue
$1.9M
Avg. price
$8.28
B00U2VQZDS
$9.97·★4.8·121.2K revsNeutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
Units sold100KB07GKVBQDG
$7.47·★4.8·74.7K revsNeutrogena Makeup Remover Towelettes, Daily Single Face Towelettes, 20 Ct | Makeup Remover, Makeup Removing Cleansing Wipes, Suitable for Dirt & Oil Removal, Alcohol-Free
Units sold50KB07XC569XF
$11.97·★4.7·18.3K revsNeutrogena Hydro Boost Cleansing Wipes Makeup Remover, 25 Ct | Micellar Cleansing Cloths, Gently Removes Oil, Dirt, Waterproof Makeup, Hydrating Hyaluronic Acid
Units sold30KB07T9JV956
$9.97·★4.7·22.7K revsNeutrogena Oil-Free Eye Makeup Remover, 8 fl. oz | Gentle Cleanser for Sensitive Eyes, Dissolves Waterproof Mascara, Non-Greasy, Dermatologist & Ophthalmologist Tested
Units sold20KB01EMYW7BY
$2.00·★4.7·8.7K revsNeutrogena Makeup Remover Wipes, 7 ct, Travel Pack | Daily Ultra-Soft Micellar Cleansing Wipes Gently Remove Oil & Makeup, No Heavy Residue, formulated without alcohol
Units sold20K
CLEAN SKIN CLUB
1 ASIN in Top 10
23.8%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
Garnier
2 ASINs in Top 10
14.3%
Units
60K
Revenue
$525K
Avg. price
$8.82
B017PCGABI
$8.82·★4.7·74.6K revsGarnier Micellar Water, Hydrating Facial Cleanser & Makeup Remover, Suitable for Sensitive Skin, Vegan, Cruelty Free, 13.5 Fl Oz (400mL), 1 Count
Units sold30KB017PCGAXQ
$8.82·★4.7·49.2K revsGarnier Micellar Water For Waterproof Makeup, Hydrating Facial Cleanser & Makeup Remover, Suitable for Sensitive Skin, Vegan, Cruelty Free, 13.5 Fl Oz (400mL), 1 Count
Units sold30K
Trending Neutrogena Makeup Remover Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0037ONFIK leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B0CZCZQ4JP close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0037ONFIK
Clinique Take The Day Off Liquid Makeup Remover For Lids, Lashes, + Lips | Eye Makeup Remover | Oil Free + Non-Irritating | For All Skin Types
Price
$15.00
Rating
4.3
Reviews
2.3K
Latest month sales
B0CZCZQ4JP
Puomue Makeup Remover Cloth 12 Pack, Ultra Soft and Reusable Microfiber Makeup Remover Towels for All Skin Types, Perfect Face Towels for Women, 6 Inch x 6 Inch, Multicolor
Price
$5.38
Rating
4.6
Reviews
1.8K
Latest month sales
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