Sparklers Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sparklers sales on Amazon US totaled 55,850 units in July 2026 (▼ 44.6% vs. the prior month), generating an estimated $633,463 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 89.5% of unit volume and 87.1% of revenue, while a typical listing is priced at $19.95. The keyword itself pulled 9,824 Amazon queries over the same period (▼ 74.0% MoM).
Zooming out to the 12-month window ending July 2026, the sparklers Top 50 moved 669,300 units and $8,338,262 in cumulative sales — an average of 55,775 units and $694,855 per month. Monthly throughput topped out at 100,900 units in June 2026 and dipped to 27,150 in January 2026, leaving the latest reading 41.8% higher than August 2025.
Sparklers Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
55.9K
▼ 44.6% MoM
Monthly Revenue 2026/07
$633.5K
▼ 45.4% MoM
Top 10 Market Share 2026/07
89.5%
Sparklers Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sparklers listing on Amazon US in July 2026 is ASIN B00CBRSJB2 (Brand: La Croix), which sold 10,000 units at $4.17 apiece — equal to 17.9% of every unit tracked in this report.
The Top 10 ASINs account for 50,000 units and $552,000 in July 2026 — 89.5% of unit volume and 87.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sparklers' on Amazon
July 2026
Is 89.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00CBRSJB2
La Croix Sparkling Water, Lime, 12 Fl Oz (pack of 8)
10K
▲ 0.0%vs. prior month
$43.6K
latest month
12-month trend
B0C3ZTKRGX
TOSY Flying Disc - 16 Million Colors RGB or 36 LEDs, Extremely Bright, Smart Modes, Camping Essentials for Teens/Kids/Adults/Men/Boys/Girls, Auto Light Up, Rechargeable, Waterproof, 175g
10K
▲ 25.0%vs. prior month
$194.9K
latest month
12-month trend
B07ZV31J31
100 Ultra Bright Glow Sticks Bulk Party Pack - Halloween Glow in the Dark Party Supplies Pack - 8" Glowsticks Party Favors with Bracelets and Necklaces
8K
▼ 20.0%vs. prior month
$67.8K
latest month
12-month trend
B0F4QCFVN5
Mysense Patriotic Red White and Blue Body Glitter Stick,4th of July Accessories,Sparkling Face Hair Glitter for 4th of July Outfits Women Kids,American Flag Makeup for Independence Day 250 Anniversary
7K
▼ 86.0%vs. prior month
$63.6K
latest month
12-month trend
B0B5G99MDV
lpvoqpth 25 Sets LED Flying Set, 25 Slingshot+25 Glow Helicopter-50 Pcs, Flying Toy Outdoor Toys Glow in the Dark Party Supplies Party Favors for Kids 8-12,4-8
6K
▲ 0.0%vs. prior month
$77.9K
latest month
12-month trend
B0B4K6YYG3
Samniu 4 Pack of Torch Lighter, Jet Flame, Butane gas, Mini Refillable Windproof Lighters, for candle, fireplace, grill (Gas not Included)
3K
▲ 0.0%vs. prior month
$42K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sparklers Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
La Croix is the best-performing sparklers brand in July 2026, moving 10,000 units across 1 ASIN for 20.0% of Top 10 volume. TOSY follows with 10,000 units (20.0%), ahead of Glow Mind on 8,000 units (16.0%).
Volume is spread across 10 brands, with the top three holding 56.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.17 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
La Croix
1 ASIN in Top 10
20.0%
Units
10K
Revenue
$43.6K
Avg. price
$4.17
B00CBRSJB2
$4.17·★4.7·5.9K revsLa Croix Sparkling Water, Lime, 12 Fl Oz (pack of 8)
Units sold10K
TOSY
1 ASIN in Top 10
20.0%
Units
10K
Revenue
$194.9K
Avg. price
$19.99
B0C3ZTKRGX
$19.99·★4.6·12.7K revsTOSY Flying Disc - 16 Million Colors RGB or 36 LEDs, Extremely Bright, Smart Modes, Camping Essentials for Teens/Kids/Adults/Men/Boys/Girls, Auto Light Up, Rechargeable, Waterproof, 175g
Units sold10K
Glow Mind
1 ASIN in Top 10
16.0%
Units
8K
Revenue
$67.8K
Avg. price
$8.99
B07ZV31J31
$8.99·★4.6·17.5K revs100 Ultra Bright Glow Sticks Bulk Party Pack - Halloween Glow in the Dark Party Supplies Pack - 8" Glowsticks Party Favors with Bracelets and Necklaces
Units sold8K
Trending Sparklers Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C68H5S8K booked 1K units at $13.99, with ▲ 11.1% MoM change. On the growth side, B07SYY4CTL leads positive momentum with ▲ 50.0% MoM growth on 300 units, with B0C3ZTKRGX close behind at ▲ 25.0% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C68H5S8K
Torch Lighters, 4 Pack, Butane Refillable Jet Flame Torch Lighter, Windproof, Safe, Multi Utility Lighter for Candles, Fireplaces, Campfires, Grill (Without Butane)
Price
$13.99
Rating
4.0
Reviews
2.4K
Latest month sales
B07SYY4CTL
12Pcs LED Coaster, LED Sticker Lights, LED Bottle Lights Cup Holder Lights for Wine Liquor Bottle, Bottle Sparklers for Champagne, Party, Bar, Colorful
Price
$9.56
Rating
4.4
Reviews
1.4K
Latest month sales
B0C3ZTKRGX
TOSY Flying Disc - 16 Million Colors RGB or 36 LEDs, Extremely Bright, Smart Modes, Camping Essentials for Teens/Kids/Adults/Men/Boys/Girls, Auto Light Up, Rechargeable, Waterproof, 175g
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.6
Reviews
12.7K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this sparklers report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card