Some By Mi Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Some By Mi sales on Amazon US totaled 85,800 units in July 2026 (▼ 10.4% vs. the prior month), generating an estimated $1,332,433 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 86.2% of unit volume and 83.5% of revenue, while a typical listing is priced at $18.03. The keyword itself pulled 28,583 Amazon queries over the same period (▲ 7.4% MoM).
Zooming out to the 12-month window ending July 2026, the some by mi Top 50 moved 955,050 units and $14,953,420 in cumulative sales — an average of 79,588 units and $1,246,118 per month. Monthly throughput topped out at 98,200 units in November 2025 and dipped to 50,950 in May 2026, leaving the latest reading 3.7% higher than August 2025.
Some By Mi Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
85.8K
▼ 10.4% MoM
Monthly Revenue 2026/07
$1.3M
▼ 11.9% MoM
Top 10 Market Share 2026/07
86.2%
Some By Mi Market Share & Sales Concentration on Amazon US — July 2026
The most-sold some by mi listing on Amazon US in July 2026 is ASIN B09MFMCTRK (Brand: VALITIC), which sold 50,000 units at $15.49 apiece — equal to 58.3% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 74,000 units and $1,112,460 in July 2026 — 86.2% of unit volume and 83.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Some By Mi' on Amazon
July 2026
Is 86.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09MFMCTRK
VALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
50K
▲ 0.0%vs. prior month
$698.5K
latest month
12-month trend
B087LYWWW4
SOME BY MI AHA BHA PHA 30 Days Miracle Acne Clear Body Cleanser 13.5oz – Salicylic Acid & Tea Tree Acne Body Wash – Deep Cleansing, Sulfate & Paraben Free Korean Skin care
10K
▲ 0.0%vs. prior month
$181.6K
latest month
12-month trend
B07BYJF7L7
SOME BY MI AHA BHA PHA 30 Days Miracle Toner – 5.07oz, 150ml – Korean Refining Face Toner for All Skin Types – Daily Pore Care & Oil Control with 2% Niacinamide – Korean Skin Care
5K
▼ 37.5%vs. prior month
$75.8K
latest month
12-month trend
B07Q34Y99J
SOME BY MI AHA BHA PHA 30 Days Miracle Acne Clear Foam – 3.38oz, 100ml – Korean Acne Face Wash for Smooth & Clear Skin – Salicylic Acid Cleanser for Exfoliation & Sebum Control – Korean Skin Care
3K
▼ 25.0%vs. prior month
$36K
latest month
12-month trend
B07KNP5CG3
SOME BY MI AHA BHA PHA 30 Days Miracle Cream - 2.02oz, 60ml - Mild Refining & Centella Face Moisturizer for All Skin Types - Clarifying Face Cream - Korean Skin Care
1K
▼ 50.0%vs. prior month
$14.4K
latest month
12-month trend
B085T6JWF6
SOME BY MI AHA BHA PHA 30 Days Miracle Truecica Clear Pad – 70 Pads – Korean Exfoliating Centella Face Toner Pads – Gently Clears Impurities, Refines Pores & Smooths Skin Texture – Korean Skin Care
1K
▼ 50.0%vs. prior month
$17.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Some By Mi Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
VALITIC is the best-performing some by mi brand in July 2026, moving 50,000 units across 1 ASIN for 67.6% of Top 10 volume. SOME BY MI follows with 24,000 units (32.4%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.49 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
VALITIC
1 ASIN in Top 10
67.6%
Units
50K
Revenue
$698.5K
Avg. price
$15.49
B09MFMCTRK
$15.49·★4.2·48.2K revsVALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
Units sold50K
SOME BY MI
9 ASINs in Top 10
32.4%
Units
24K
Revenue
$414K
Avg. price
$17.95
B087LYWWW4
$19.90·★4.4·2.9K revsSOME BY MI AHA BHA PHA 30 Days Miracle Acne Clear Body Cleanser 13.5oz – Salicylic Acid & Tea Tree Acne Body Wash – Deep Cleansing, Sulfate & Paraben Free Korean Skin care
Units sold10KB07BYJF7L7
$16.80·★4.6·9.5K revsSOME BY MI AHA BHA PHA 30 Days Miracle Toner – 5.07oz, 150ml – Korean Refining Face Toner for All Skin Types – Daily Pore Care & Oil Control with 2% Niacinamide – Korean Skin Care
Units sold5KB07Q34Y99J
$13.30·★4.6·2K revsSOME BY MI AHA BHA PHA 30 Days Miracle Acne Clear Foam – 3.38oz, 100ml – Korean Acne Face Wash for Smooth & Clear Skin – Salicylic Acid Cleanser for Exfoliation & Sebum Control – Korean Skin Care
Units sold3KB07KNP5CG3
$11.06·★4.5·2.9K revsSOME BY MI AHA BHA PHA 30 Days Miracle Cream - 2.02oz, 60ml - Mild Refining & Centella Face Moisturizer for All Skin Types - Clarifying Face Cream - Korean Skin Care
Units sold1KB085T6JWF6
$18.10·★4.6·1.3K revsSOME BY MI AHA BHA PHA 30 Days Miracle Truecica Clear Pad – 70 Pads – Korean Exfoliating Centella Face Toner Pads – Gently Clears Impurities, Refines Pores & Smooths Skin Texture – Korean Skin Care
Units sold1KB0BXGW8DRP
$14.42·★4.3·3.1K revsSOME BY MI Retinol Intense Reactivating Serum – 1.01oz, 30ml – Korean Bakuchiol Retinol Serum for Face Firming – Improves Signs of Aging, Minimizes Pore Size & Refines Skin Texture – Korean Skin Care
Units sold1KB0DN5X55SC
$11.83·★4.6·273 revsSOME BY MI Beta-Panthenol Repair Body Cream - 6.76Oz, 200ml - Hydrating and Redness-Soothing Daily Korean Panthenol Body Lotion - Rebuilds Body Skin Barrier for Sensitive Skin - Korean Skin Care
Units sold1KB0GHMYDGH2
$20.00·★4.7·107 revsSOME BY MI AHA BHA PHA 30 Days Miracle Body Toner Mist – 4.73oz, 140ml – Body Spray for Back & Chest, Body Mist with Tea Tree, Niacinamide – Korean Skincare
Units sold1KB0GXHDYK4K
$36.18·★4.7·42 revsSOME BY MI AHA BHA PHA 30 Days Miracle Acne Clear Body Cleanser (Body Wash Big size 26.46 oz- Pack of 1)
Units sold1K
Trending Some By Mi Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B09N78FKDN leads positive momentum with ▲ 33.3% MoM growth on 800 units, with B08QBDL7NT close behind at ▲ 25.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09N78FKDN
SOME BY MI AHA BHA PHA Miracle Calming Body Lotion, 6.76 oz – Salicylic Acid Exfoliating Body Moisturizer for Dry & Rough Skin – Daily Hydration with Centella Asiatica & Tea Tree – Korean Skin Care
Price
$16.80
Rating
4.2
Reviews
131
Latest month sales
B08QBDL7NT
SOME BY MI Cica Peptide Derma Scalp Tonic 5.07 fl oz
Price
$17.00
Rating
4.2
Reviews
176
Latest month sales
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