Soap Squishy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Soap Squishy sales on Amazon US totaled 106,000 units in July 2026 (▼ 9.6% vs. the prior month), generating an estimated $1,230,403 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.5% of unit volume and 71.0% of revenue, while a typical listing is priced at $12.45. The keyword itself pulled 24,081 Amazon queries over the same period (▲ 7.7% MoM).
Zooming out to the 12-month window ending July 2026, the soap squishy Top 50 moved 507,500 units and $7,187,866 in cumulative sales — an average of 42,292 units and $598,989 per month. Monthly throughput topped out at 117,300 units in June 2026 and dipped to 7,950 in August 2025, leaving the latest reading 1233.3% higher than August 2025.
Soap Squishy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
106K
▼ 9.6% MoM
Monthly Revenue 2026/07
$1.2M
▼ 6.0% MoM
Top 10 Market Share 2026/07
75.5%
Soap Squishy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold soap squishy listing on Amazon US in July 2026 is ASIN B0GH7H2GZF (Brand: Midou), which sold 10,000 units at $5.88 apiece — equal to 9.4% of every unit tracked in this report.
The Top 10 ASINs account for 80,000 units and $873,730 in July 2026 — 75.5% of unit volume and 71.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Soap Squishy' on Amazon
July 2026
Is 75.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GH7H2GZF
Midou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
10K
▼ 66.7%vs. prior month
$53.7K
latest month
12-month trend
B0DQCVY1JC
3pc Stress Balls for Adults, Squishy Ball Sensory Textured Memory Gel Fidget Toys for Kids/Adults Hand Exercises, Valentines Day Party Favors Anxiety Relief Squeeze Ball(1.80“)
10K
▲ 42.9%vs. prior month
$75.4K
latest month
12-month trend
B0GY7YN8BZ
Cheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
10K
▲ 0.0%vs. prior month
$95.1K
latest month
12-month trend
B0GSZGPFYQ
QHPOQU 2 Packs Slow Rising Squishy Butter Squeeze Toys Pack Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors Squishy Butter
9K
▲ 28.6%vs. prior month
$84.9K
latest month
12-month trend
B0CCGXJX8P
Tub Works® Fluffy Foam Soap, Variety 6 Pack | Shape, Mold & Create Bath Art with Soft Bath Foam for Kids | Gentle, Cleansing Kids Bath Soap | Easy-to-Use Spray Nozzles | Fruity, Fun Bath Colors
8K
▼ 20.0%vs. prior month
$231.9K
latest month
12-month trend
B0DPV6Q119
Butter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | Bread squishy butter squishy Party Favor Gift squeeze toy back to school
8K
▲ 60.0%vs. prior month
$78.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Soap Squishy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Generic is the best-performing soap squishy brand in July 2026, moving 24,000 units across 3 ASINs for 30.0% of Top 10 volume. Midou follows with 10,000 units (12.5%), ahead of UWKNHS on 10,000 units (12.5%).
Volume is spread across 8 brands, with the top three holding 55.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.88 to $9.65, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Generic
3 ASINs in Top 10
30.0%
Units
24K
Revenue
$231.5K
Avg. price
$9.65
B0GSZGPFYQ
$9.98·★4.1·377 revsQHPOQU 2 Packs Slow Rising Squishy Butter Squeeze Toys Pack Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors Squishy Butter
Units sold9KB0DPV6Q119
$9.98·★4.5·390 revsButter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | Bread squishy butter squishy Party Favor Gift squeeze toy back to school
Units sold8KB0FMRQ4B3W
$8.98·★4.4·801 revsBread Butter Squishy,Slow Rising Squishy，Stress Balls，Fidget Toy | Party Favor Gift squeeze toy Stress Relief back to school cheese squishy
Units sold7K
Midou
1 ASIN in Top 10
12.5%
Units
10K
Revenue
$53.7K
Avg. price
$5.88
B0GH7H2GZF
$5.88·★3.7·1.1K revsMidou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
Units sold10K
UWKNHS
1 ASIN in Top 10
12.5%
Units
10K
Revenue
$75.4K
Avg. price
$7.99
B0DQCVY1JC
$7.99·★3.4·448 revs3pc Stress Balls for Adults, Squishy Ball Sensory Textured Memory Gel Fidget Toys for Kids/Adults Hand Exercises, Valentines Day Party Favors Anxiety Relief Squeeze Ball(1.80“)
Units sold10K
Trending Soap Squishy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B071LHQQLT booked 7K units at $12.99, with ▲ 75.0% MoM change. On the growth side, B0GY4L838W leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B0H28MRTGV close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B071LHQQLT
Squishy Gold Mango Colossal Slow Rising Scented Fruit Squishies
Price
$12.99
Rating
4.3
Reviews
2.3K
Latest month sales
B0GY4L838W
Recheel Butter Squishy Toys, 9 Pack Slow Rising Food Squishies Set | Soft Kawaii Food Squishies with Bread, Cake & Fruit Designs, Perfect Fidget Toys for Stress Relief, Relaxation and Play
Price
$19.98
Rating
4.7
Reviews
123
Latest month sales
B0H28MRTGV
2 PCS Coconut Oil Squishy – Formable No-Rebound Stress Relief Balls, Sensory Fidget Toys for Study Work & Relaxation, Calming Desk Decor Anxiety Relief Gifts for Kids & Adults(Blue+Pink)
Unlock to view ASIN details and product titles
Price
$19.89
Rating
4.2
Reviews
116
Latest month sales
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