Smushers Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Smushers sales on Amazon US totaled 90,200 units in July 2026 (▼ 4.5% vs. the prior month), generating an estimated $1,113,179 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.1% of unit volume and 45.5% of revenue, while a typical listing is priced at $12.79. The keyword itself pulled 107,276 Amazon queries over the same period (▼ 19.4% MoM).
Zooming out to the 12-month window ending July 2026, the smushers Top 50 moved 296,500 units and $4,149,782 in cumulative sales — an average of 24,708 units and $345,815 per month. Monthly throughput topped out at 94,450 units in June 2026 and dipped to 3,050 in August 2025, leaving the latest reading 2857.4% higher than August 2025.
Smushers Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
90.2K
▼ 4.5% MoM
Monthly Revenue 2026/07
$1.1M
▼ 14.6% MoM
Top 10 Market Share 2026/07
52.1%
Smushers Market Share & Sales Concentration on Amazon US — July 2026
The most-sold smushers listing on Amazon US in July 2026 is ASIN B0GY7YN8BZ (Brand: QPNGKT), which sold 10,000 units at $8.99 apiece — equal to 11.1% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 47,000 units and $506,210 in July 2026 — 52.1% of unit volume and 45.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Smushers' on Amazon
July 2026
Is 52.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0GY7YN8BZ
Cheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
10K
▲ 0.0%vs. prior month
$95.1K
latest month
12-month trend
B0GSZGPFYQ
QHPOQU 2 Packs Slow Rising Squishy Butter Squeeze Toys Pack Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors Squishy Butter
9K
▲ 28.6%vs. prior month
$84.9K
latest month
12-month trend
B0GS5BBZCF
Axolotls Squishies Fidget Stress Ball,Cute Squishies Axolotls Toy,Easter Basket Stuffers, Stress Ball Squeeze Toys for Stress Relief (Blue)
6K
▲ 100.0%vs. prior month
$52.1K
latest month
12-month trend
B0GJS48WTH
Ice Cube Cube Fidget Toys - Sensory Toys for Adult with Real Sea Shells, Squishy Fidget Toy for ADHD, Anxiety Relief | Non-Toxic Squeeze Ball for Focus & Calm for School, Office
4K
▲ 33.3%vs. prior month
$55K
latest month
12-month trend
B0GWJM4FPY
Butter Squishy, Squeeze Toys, Squishy Butter, Realistic Butter Stick Soft Squeeze Toys (Butter-2PCS)
4K
▼ 42.9%vs. prior month
$38.7K
latest month
12-month trend
B0GYPTBH84
Fuzz Ball Squishy Stress Ball,Soft Fidget Squishy Fuzz Squeeze Ball for Adults,Anxiety Stress Relief Toys,Party Favors Gift for Adults (Pink Ball)
3K
▼ 40.0%vs. prior month
$47.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Smushers Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
QPNGKT is the best-performing smushers brand in July 2026, moving 10,000 units across 1 ASIN for 21.3% of Top 10 volume. Generic follows with 9,000 units (19.1%), ahead of EQOA on 6,000 units (12.8%).
Volume is spread across 10 brands, with the top three holding 53.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $9.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
QPNGKT
1 ASIN in Top 10
21.3%
Units
10K
Revenue
$95.1K
Avg. price
$8.99
B0GY7YN8BZ
$8.99·★2.4·622 revsCheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
Units sold10K
Generic
1 ASIN in Top 10
19.1%
Units
9K
Revenue
$84.9K
Avg. price
$9.98
B0GSZGPFYQ
$9.98·★4.1·343 revsQHPOQU 2 Packs Slow Rising Squishy Butter Squeeze Toys Pack Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors Squishy Butter
Units sold9K
EQOA
1 ASIN in Top 10
12.8%
Units
6K
Revenue
$52.1K
Avg. price
$9.88
B0GS5BBZCF
$9.88·★4.2·217 revsAxolotls Squishies Fidget Stress Ball,Cute Squishies Axolotls Toy,Easter Basket Stuffers, Stress Ball Squeeze Toys for Stress Relief (Blue)
Units sold6K
Trending Smushers Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GGY5PZZX booked 3K units at $6.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GGY5PZZX
Axolotl Squishy Stress Ball, Soft TPR Slow Rising Squeeze Toy, Cute Axolotl Fidget Toy for Stress Relief, Anxiety Calming Sensory Toy for Kids Adults(Pink Seated Axolotl)
Price
$6.99
Rating
4.1
Reviews
273
Latest month sales
B0GS2VFYT1
Glitter Axolotls Squishies Toy, Stretchy Axolotls Stress Ball, Soft Squeeze Sensory Fidget Toys for Kids Adults, Cute Easter Basket Stuffers Party Favors Classroom Prizes （Pink）
Price
$8.89
Rating
4.2
Reviews
340
Latest month sales
B0DKXBNWTK
VISCOO 8 Pack Slow Rising Stress Ball,Stress Balls for Adults,Fidget Toys | Hand Therapy Sensory Squishy Ball for Stress Relief, Squishy Toys,Treasure Prize Box Toys for Kids Classroom
Unlock to view ASIN details and product titles
Price
$9.99
Rating
3.9
Reviews
1.4K
Latest month sales
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