Snap Circuits Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Snap Circuits sales on Amazon US totaled 48,400 units in July 2026 (▼ 22.8% vs. the prior month), generating an estimated $1,439,714 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.7% of unit volume and 52.2% of revenue, while a typical listing is priced at $34.04. The keyword itself pulled 26,488 Amazon queries over the same period (▼ 7.2% MoM).
Zooming out to the 12-month window ending July 2026, the snap circuits Top 50 moved 1,050,450 units and $32,659,927 in cumulative sales — an average of 87,538 units and $2,721,661 per month. Monthly throughput topped out at 326,500 units in December 2025 and dipped to 27,200 in May 2026, leaving the latest reading 16.8% higher than August 2025.
Snap Circuits Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
48.4K
▼ 22.8% MoM
Monthly Revenue 2026/07
$1.4M
▼ 24.0% MoM
Top 10 Market Share 2026/07
51.7%
Snap Circuits Market Share & Sales Concentration on Amazon US — July 2026
The most-sold snap circuits listing on Amazon US in July 2026 is ASIN B00008BFZH (Brand: Snap Circuits), which sold 5,000 units at $29.98 apiece — equal to 10.3% of every unit tracked in this report.
The Top 10 ASINs account for 25,000 units and $751,710 in July 2026 — 51.7% of unit volume and 52.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Snap Circuits' on Amazon
July 2026
Is 51.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00008BFZH
Snap Circuits Jr. SC-100 Electronics Exploration Kit, Over 100 Projects, Full Color Project Manual, 28 Parts, STEM Educational Toy for Kids 8 +
5K
▼ 16.7%vs. prior month
$149.9K
latest month
12-month trend
B07T1NZD27
Sillbird 12-in-1 Solar Robot Building Kit STEM Gift for Boys Ages 8-13 | Powered by the Sun, Engineering Skills, DIY Educational Kit, Birthday Presents for Kids, Buildable Learning Set, 190 Pieces
5K
▲ 0.0%vs. prior month
$87.8K
latest month
12-month trend
B07XTKJXPT
Smartivity Robotic Mechanical Hand STEM Toy for Kids 8-14 | Parents' Choice Award Winner | Superhero STEM Toy | Birthday Gift for Boys & Girls Ages 8,9,10,11,12,13,14
4K
▼ 20.0%vs. prior month
$121.4K
latest month
12-month trend
B08P5XGHJG
Smartivity DIY Pinball Machine STEM Toy for Kids Ages 8 9 10 11 12 13 14 | Wooden Construction Kit | Pinball Machine for Kids 8-14 | Birthday Gift Boys Girls | Family Party Game
3K
▼ 40.0%vs. prior month
$98.2K
latest month
12-month trend
B085LRW4VR
Thames & Kosmos Mega Cyborg Hand STEM Experiment Kit | Build Your Own GIANT Hydraulic Amazing Gripping Capabilities Adjustable for Different Sizes Learn Pneumatic Systems
2K
▼ 33.3%vs. prior month
$59.9K
latest month
12-month trend
B08J3XJ1GK
Smartivity 2in1 Hydraulic Aeroplane & Dart Launcher for Kids 6-14 | 50+ Amazing Science Experiments | Educational STEM Toy | Birthday Gift for Boys & Girls Ages 4,5,6,7,8 Years
2K
▲ 100.0%vs. prior month
$51.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Snap Circuits Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Smartivity is the best-performing snap circuits brand in July 2026, moving 9,000 units across 3 ASINs for 36.0% of Top 10 volume. Snap Circuits follows with 8,000 units (32.0%), ahead of Sillbird on 5,000 units (20.0%).
With 5 brands splitting the Top 10 and 88.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.97 to $34.09, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Smartivity
3 ASINs in Top 10
36.0%
Units
9K
Revenue
$270.9K
Avg. price
$29.08
B07XTKJXPT
$25.26·★4.6·3.9K revsSmartivity Robotic Mechanical Hand STEM Toy for Kids 8-14 | Parents' Choice Award Winner | Superhero STEM Toy | Birthday Gift for Boys & Girls Ages 8,9,10,11,12,13,14
Units sold4KB08P5XGHJG
$34.99·★4.5·3.2K revsSmartivity DIY Pinball Machine STEM Toy for Kids Ages 8 9 10 11 12 13 14 | Wooden Construction Kit | Pinball Machine for Kids 8-14 | Birthday Gift Boys Girls | Family Party Game
Units sold3KB08J3XJ1GK
$26.99·★4.6·5.7K revsSmartivity 2in1 Hydraulic Aeroplane & Dart Launcher for Kids 6-14 | 50+ Amazing Science Experiments | Educational STEM Toy | Birthday Gift for Boys & Girls Ages 4,5,6,7,8 Years
Units sold2K
Snap Circuits
4 ASINs in Top 10
32.0%
Units
8K
Revenue
$277.1K
Avg. price
$34.09
B00008BFZH
$29.98·★4.8·29.3K revsSnap Circuits Jr. SC-100 Electronics Exploration Kit, Over 100 Projects, Full Color Project Manual, 28 Parts, STEM Educational Toy for Kids 8 +
Units sold5KB0000683A4
$53.59·★4.8·29.3K revsSnap Circuits Classic SC-300 Electronics Exploration Kit | Over 300 Projects | Full Color Manual Parts | STEM Educational Toy for Kids 8+ 2.3 x 13.6 x 19.3 inches
Units sold1KB00VKRK7K0
$36.79·★4.8·3.4K revsSnap Circuits “Arcade”, Electronics Exploration Kit, Stem Activities for Ages 8+, Full Color Project Manual (SCA-200)
Units sold1KB011M0XXXM
$15.99·★4.7·3.5K revsSnap Circuits Beginner, Electronics Exploration Kit, Stem Kit for Ages 5-9 (SCB-20)
Units sold1K
Sillbird
1 ASIN in Top 10
20.0%
Units
5K
Revenue
$87.8K
Avg. price
$14.97
B07T1NZD27
$14.97·★4.3·15.8K revsSillbird 12-in-1 Solar Robot Building Kit STEM Gift for Boys Ages 8-13 | Powered by the Sun, Engineering Skills, DIY Educational Kit, Birthday Presents for Kids, Buildable Learning Set, 190 Pieces
Units sold5K
Trending Snap Circuits Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B08J3XJ1GK booked 2K units at $26.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08J3XJ1GK
Smartivity 2in1 Hydraulic Aeroplane & Dart Launcher for Kids 6-14 | 50+ Amazing Science Experiments | Educational STEM Toy | Birthday Gift for Boys & Girls Ages 4,5,6,7,8 Years
Price
$26.99
Rating
4.6
Reviews
5.7K
Latest month sales
B00VKRK7K0
Snap Circuits “Arcade”, Electronics Exploration Kit, Stem Activities for Ages 8+, Full Color Project Manual (SCA-200)
Price
$36.79
Rating
4.8
Reviews
3.4K
Latest month sales
B01CZTLHGE
ELEGOO UNO R3 Project Most Complete Starter Kit, Compatible with Arduino | 63 Items, 200+ Components, 30+ Guided Projects, PDF Tutorial, Organized Storage, STEM and DIY Circuit Building
Unlock to view ASIN details and product titles
Price
$47.98
Rating
4.7
Reviews
3.5K
Latest month sales
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