Butterfly Kit With Live Caterpillars Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Butterfly Kit With Live Caterpillars sales on Amazon US totaled 33,900 units in July 2026 (▼ 24.4% vs. the prior month), generating an estimated $799,885 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.1% of unit volume and 52.7% of revenue, while a typical listing is priced at $21.55. The keyword itself pulled 32,926 Amazon queries over the same period (▼ 12.8% MoM).
Zooming out to the 12-month window ending July 2026, the butterfly kit with live caterpillars Top 50 moved 424,950 units and $10,075,219 in cumulative sales — an average of 35,413 units and $839,602 per month. Monthly throughput topped out at 76,450 units in April 2026 and dipped to 8,650 in January 2026, leaving the latest reading 22.4% higher than August 2025.
Butterfly Kit With Live Caterpillars Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
33.9K
▼ 24.4% MoM
Monthly Revenue 2026/07
$799.9K
▼ 27.2% MoM
Top 10 Market Share 2026/07
50.1%
Butterfly Kit With Live Caterpillars Market Share & Sales Concentration on Amazon US — July 2026
The most-sold butterfly kit with live caterpillars listing on Amazon US in July 2026 is ASIN B00000ISC5 (Brand: Insect Lore), which sold 4,000 units at $26.15 apiece — equal to 11.8% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 17,000 units and $421,590 in July 2026 — 50.1% of unit volume and 52.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Butterfly Kit With Live Caterpillars' on Amazon
July 2026
Is 50.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00000ISC5
Insect Lore Raise and Release Butterfly Garden Kit – Caterpillar Habitat with redeemable Voucher – STEM-accredited Butterfly Growing Kit for Kids, Classrooms, and Homeschool Learning
4K
▼ 20.0%vs. prior month
$101K
latest month
12-month trend
B074ZHXF48
RESTCLOUD Insect and Butterfly Habitat Cage Terrarium Pop-up 23.6 Inches Tall
3K
▲ 50.0%vs. prior month
$50.6K
latest month
12-month trend
B087YXSQG5
Insect Lore Butterfly Garden with 10 Live Baby Caterpillars - Habitat, Feeder, Chrys-A-Lid Holders, STEM Activity Journal - Raise and Release Painted Lady Butterflies
3K
▼ 25.0%vs. prior month
$118.1K
latest month
12-month trend
B00I9KDFK0
Creativity for Kids Grow 'N Glow Terrarium Kit - Educational Science Kits | Screen Free Summer Fun Activities | Gifts for Boys and Girls | Craft and STEM Projects (Ages 6+)
1K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
B01M0V474Y
B. toys Bug Bungalow Bug Catching Kit with Mesh Bug House Case, Summer | 4-piece insect catching kit with mesh case, magnifying container, tweezers, magnifier, carry handle for nature play, 3+ Years
1K
▼ 50.0%vs. prior month
$15K
latest month
12-month trend
B082ZLM39R
National Geographic Earth Science Kit with 100+ Activities for Kids 8-12 | Crystal Growing, Volcano Experiments, Rock Collection, Earth Science Activities, STEM Projects, Birthday Gift
1K
▼ 66.7%vs. prior month
$30K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Butterfly Kit With Live Caterpillars Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Insect Lore is the best-performing butterfly kit with live caterpillars brand in July 2026, moving 7,000 units across 2 ASINs for 41.2% of Top 10 volume. RESTCLOUD follows with 3,000 units (17.6%), ahead of Creativity for Kids on 1,000 units (5.9%).
With 9 brands splitting the Top 10 and 64.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $31.15, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Insect Lore
2 ASINs in Top 10
41.2%
Units
7K
Revenue
$219.2K
Avg. price
$31.15
B00000ISC5
$26.15·★4.5·23.6K revsInsect Lore Raise and Release Butterfly Garden Kit – Caterpillar Habitat with redeemable Voucher – STEM-accredited Butterfly Growing Kit for Kids, Classrooms, and Homeschool Learning
Units sold4KB087YXSQG5
$36.15·★4.3·5.5K revsInsect Lore Butterfly Garden with 10 Live Baby Caterpillars - Habitat, Feeder, Chrys-A-Lid Holders, STEM Activity Journal - Raise and Release Painted Lady Butterflies
Units sold3K
RESTCLOUD
1 ASIN in Top 10
17.6%
Units
3K
Revenue
$50.6K
Avg. price
$16.99
B074ZHXF48
$16.99·★4.8·14.4K revsRESTCLOUD Insect and Butterfly Habitat Cage Terrarium Pop-up 23.6 Inches Tall
Units sold3K
Creativity for Kids
1 ASIN in Top 10
5.9%
Units
1K
Revenue
$10K
Avg. price
$9.99
B00I9KDFK0
$9.99·★4.6·23.1K revsCreativity for Kids Grow 'N Glow Terrarium Kit - Educational Science Kits | Screen Free Summer Fun Activities | Gifts for Boys and Girls | Craft and STEM Projects (Ages 6+)
Units sold1K
Trending Butterfly Kit With Live Caterpillars Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00I9KDFK0 booked 1K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0D45MTX64 leads positive momentum with ▲ 300.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00I9KDFK0
Creativity for Kids Grow 'N Glow Terrarium Kit - Educational Science Kits | Screen Free Summer Fun Activities | Gifts for Boys and Girls | Craft and STEM Projects (Ages 6+)
Price
$9.99
Rating
4.6
Reviews
23.1K
Latest month sales
B0CZLLBTKT
15 Insect specimens,Real Specimens of Various Butterflies and Beetles Made of Resin, Used for Science Classroom Science Education Animal Specimens, Bug Preserved,Oddities, Biology (15 Pcs Beetles)
Price
$23.95
Rating
4.6
Reviews
454
Latest month sales
B0D45MTX64
Butterfly EduFields Science Kits for Kids Ages 5-7 6-8 | 100+ Experiments | Educational Science Kit | Chemistry & Volcano Science Projects Kit | Birthday Gift for Boys & Girls Ages 4-8 | STEM Toys
Unlock to view ASIN details and product titles
Price
$32.97
Rating
4.4
Reviews
198
Latest month sales
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