Ant Farm Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ant Farm sales on Amazon US totaled 51,650 units in July 2026 (▼ 7.3% vs. the prior month), generating an estimated $739,278 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 95.8% of unit volume and 94.2% of revenue, while a typical listing is priced at $30.55. The keyword itself pulled 37,986 Amazon queries over the same period (▲ 1.4% MoM).
Zooming out to the 12-month window ending July 2026, the ant farm Top 50 moved 355,000 units and $6,252,958 in cumulative sales — an average of 29,583 units and $521,080 per month. Monthly throughput topped out at 55,700 units in June 2026 and dipped to 6,850 in January 2026, leaving the latest reading 114.3% higher than August 2025.
Ant Farm Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
51.6K
▼ 7.3% MoM
Monthly Revenue 2026/07
$739.3K
▼ 15.6% MoM
Top 10 Market Share 2026/07
95.8%
Ant Farm Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ant farm listing on Amazon US in July 2026 is ASIN B0C3WM5G7H (Brand: Terro), which sold 40,000 units at $10.99 apiece — equal to 77.4% of every unit tracked in this report and 10.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 49,500 units and $696,369 in July 2026 — 95.8% of unit volume and 94.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ant Farm' on Amazon
July 2026
Is 95.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C3WM5G7H
TERRO Outdoor Liquid Ant Bait Stakes, 12-Pack, Ready-to-Use Ant Killer Trap | Outdoor Ant Trap for Household Ants including Acrobat, Crazy, Ghost and Little Black Ants, Weatherproof Ant Colony Killer
40K
▲ 0.0%vs. prior month
$492.4K
latest month
12-month trend
B00000ISC5
Insect Lore Raise and Release Butterfly Garden Kit – Caterpillar Habitat with redeemable Voucher – STEM-accredited Butterfly Growing Kit for Kids, Classrooms, and Homeschool Learning
4K
▼ 20.0%vs. prior month
$101K
latest month
12-month trend
B0C4G5G44R
National Geographic Bug Catcher Kit and Outdoor Insect Habitat for Kids | 360-Degree Viewer, 2 Magnifying Lenses, Catching Net, Tweezers, Outdoor Exploration Toy, Insect Science, Birthday Gift
1K
▼ 66.7%vs. prior month
$20K
latest month
12-month trend
B071HFGN5P
Uncle Milton Giant Ant Farm - Large Viewing Area - Care for Live Ants - Nature Learning Toy - Science DIY Toy Kit - Great Gift for Boys & Girls, Green
800
▼ 20.0%vs. prior month
$14.2K
latest month
12-month trend
B0BG3KQZ97
Ant Farm for Live Ants - Real Sand Ant Colony Kit for Kids -Fun Science Habitat Set for Children, Watch Ants Dig Tunnels, Carry Sand, Hide and Drag Their Food
800
▲ 0.0%vs. prior month
$17.8K
latest month
12-month trend
B01M2U6D25
Maggies Farm Ant Bait Station,MNSK625
700
▼ 22.2%vs. prior month
$8.4K
latest month
12-month trend
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Best Ant Farm Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Terro is the best-performing ant farm brand in July 2026, moving 40,000 units across 1 ASIN for 80.8% of Top 10 volume. Insect Lore follows with 4,000 units (8.1%), ahead of Blue Marble on 1,400 units (2.8%).
With 9 brands splitting the Top 10 and 91.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.99 to $26.15, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Terro
1 ASIN in Top 10
80.8%
Units
40K
Revenue
$492.4K
Avg. price
$10.99
B0C3WM5G7H
$10.99·★4.5·6.1K revsTERRO Outdoor Liquid Ant Bait Stakes, 12-Pack, Ready-to-Use Ant Killer Trap | Outdoor Ant Trap for Household Ants including Acrobat, Crazy, Ghost and Little Black Ants, Weatherproof Ant Colony Killer
Units sold40K
Insect Lore
1 ASIN in Top 10
8.1%
Units
4K
Revenue
$101K
Avg. price
$26.15
B00000ISC5
$26.15·★4.5·23.6K revsInsect Lore Raise and Release Butterfly Garden Kit – Caterpillar Habitat with redeemable Voucher – STEM-accredited Butterfly Growing Kit for Kids, Classrooms, and Homeschool Learning
Units sold4K
Blue Marble
2 ASINs in Top 10
2.8%
Units
1.4K
Revenue
$30K
Avg. price
$22.49
B0C4G5G44R
$19.99·★4.7·1.7K revsNational Geographic Bug Catcher Kit and Outdoor Insect Habitat for Kids | 360-Degree Viewer, 2 Magnifying Lenses, Catching Net, Tweezers, Outdoor Exploration Toy, Insect Science, Birthday Gift
Units sold1KB0D364S91V
$24.99·★4.2·381 revsNational Geographic Light-Up Ant Habitat Kit for Kids with Magnifiers | Light-Up Ant Terrarium, Built-In Magnifiers, Tunnel Starter Tool, 360-Degree Viewing, Insect Habitat, STEM Activity
Units sold400
Trending Ant Farm Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DHHJYYG4 booked 500 units at $33.99, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DHHJYYG4
Ant Farm Castle - Large Viewing Area - Care for Live Ants - Ant Colony Observation Kits with Sand Habitat - Educational Science Gifts for Boys, Girls - Ant Farms for Kids, Adults, Student (Yellow)
Price
$33.99
Rating
4.4
Reviews
187
Latest month sales
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