Snack Mix Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Snack Mix sales on Amazon US totaled 989,000 units in July 2026 (▼ 6.6% vs. the prior month), generating an estimated $10,189,460 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.5% of unit volume and 42.5% of revenue, while a typical listing is priced at $10.82. The keyword itself pulled 21,064 Amazon queries over the same period (▲ 6.8% MoM).
Zooming out to the 12-month window ending July 2026, the snack mix Top 50 moved 10,500,700 units and $115,200,355 in cumulative sales — an average of 875,058 units and $9,600,030 per month. Monthly throughput topped out at 1,059,000 units in June 2026 and dipped to 593,000 in May 2026, leaving the latest reading 13.9% higher than August 2025.
Snack Mix Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
989K
▼ 6.6% MoM
Monthly Revenue 2026/07
$10.2M
▼ 14.2% MoM
Top 10 Market Share 2026/07
46.5%
Snack Mix Market Share & Sales Concentration on Amazon US — July 2026
The most-sold snack mix listing on Amazon US in July 2026 is ASIN B0BWSKYV63 (Brand: Welch's), which sold 60,000 units at $7.78 apiece — equal to 6.1% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 460,000 units and $4,332,000 in July 2026 — 46.5% of unit volume and 42.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Snack Mix' on Amazon
July 2026









Is 46.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0BWSKYV63
Welch's Fruit Snacks - Mixed Fruit Box - Kids Snacks - 0.8 Oz - 40 Pack | Bulk Box, Made with Whole Fruit, Gluten-Free Snack Packs for Kids and Adults, No Artificial Dyes
60K
▲ 0.0%vs. prior month
$276.6K
latest month
12-month trend

B076H6F974
Frito-Lay Fun Times Mix Variety Pack, 40 Count
50K
▼ 50.0%vs. prior month
$1.1M
latest month
12-month trend

B0785RNKZS
Pringles Potato Crisps Chips, Lunch Snacks, Snack Cups, Variety Pack, 19.5oz Box (27 Cups)
50K
▲ 25.0%vs. prior month
$536.5K
latest month
12-month trend

B0BDTBBHD1
Amazon Grocery Peanut Butter Filled Pretzels, 24 Oz
50K
▲ 66.7%vs. prior month
$249K
latest month
12-month trend

B08DX4JCKQ
Wonderful Pistachios No Shells, 3 Flavors Mixed Variety Pack of 9 (0.75 Ounce), Roasted & Salted Nuts (4), Chili (3), Honey (2), Protein Snacks, Gluten Free, Healthy Snacks Variety Pack for Adults
50K
▲ 25.0%vs. prior month
$434K
latest month
12-month trend

B000CS9ZME
Rice Krispies Treats Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, Original, 31.2oz Box (40 Bars)
40K
▼ 20.0%vs. prior month
$418.8K
latest month
12-month trend
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Best Snack Mix Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Welch's is the best-performing snack mix brand in July 2026, moving 60,000 units across 1 ASIN for 13.0% of Top 10 volume. Frito Lay follows with 50,000 units (10.9%), ahead of Pringles on 50,000 units (10.9%).
Volume is spread across 10 brands, with the top three holding 34.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.78 to $22.43, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Welch's
1 ASIN in Top 10
13.0%
Units
60K
Revenue
$276.6K
Avg. price
$7.78

B0BWSKYV63
$7.78·★4.8·22.1K revsWelch's Fruit Snacks - Mixed Fruit Box - Kids Snacks - 0.8 Oz - 40 Pack | Bulk Box, Made with Whole Fruit, Gluten-Free Snack Packs for Kids and Adults, No Artificial Dyes
Units sold60K
Frito Lay
1 ASIN in Top 10
10.9%
Units
50K
Revenue
$1.1M
Avg. price
$22.43

B076H6F974
$22.43·★4.6·36.6K revsFrito-Lay Fun Times Mix Variety Pack, 40 Count
Units sold50K
Pringles
1 ASIN in Top 10
10.9%
Units
50K
Revenue
$536.5K
Avg. price
$13.98

B0785RNKZS
$13.98·★4.6·72.7K revsPringles Potato Crisps Chips, Lunch Snacks, Snack Cups, Variety Pack, 19.5oz Box (27 Cups)
Units sold50K
Trending Snack Mix Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BDTBBHD1 booked 50K units at $5.22, with ▲ 66.7% MoM change. On the growth side, B0DL2B49T9 leads positive momentum with ▲ 900.0% MoM growth on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0BDTBBHD1
Amazon Grocery Peanut Butter Filled Pretzels, 24 Oz
Price
$5.22
Rating
4.5
Reviews
5.6K
Latest month sales

B0BBL6LV1Q
Snyder's of Hanover Variety Pack Pretzels, 20 Count 0.92 Oz
Price
$9.99
Rating
4.7
Reviews
3.1K
Latest month sales

B0DL2B49T9
Reese's Filled Pretzels Peanut Butter Nuggets Jar, 18 oz | Peanut Butter Filled Pretzel Nuggets, Crunchy Shell, Sweet and Salty Snack, Resealable Jar for Sharing, 18 oz
Unlock to view ASIN details and product titles
Price
$6.46
Rating
4.5
Reviews
7.9K
Latest month sales
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